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Last week Twitter announced that Vine is shutting down. Some media types declared that the internet was in an uproar over the news. I hadn’t thought about Vine in a while actually.
I still see links to Vine profiles in some Twitter profiles from time to time but couldn’t even tell you the last time I watched a Vine video. Twitter alone has native video and shows live and repeat Periscopes in-stream now.
There are GIFs and afterall plenty of other options now to share our video content. As a reminder video sharing is possible on all of these:
- LinkedIn (for some influencers)
And live video options are out there too:
- Facebook Live
- Google Hangout
So there are plenty of options and six seconds (the length of Vine videos) was kind of short anyway. I haven’t recommended it in a while to anyone to use.
According to a Google search, it’s possible to download Vine videos. Depending on how many you have that may or may not be valuable use of anyone’s time.
So going forward, as of this second – in October 2016 – where would I focus video efforts?
Look at where your audiences are. For live video, use the network where you can reach the most. For some that’s Facebook Live. For others that might be Periscope.
The same is true for the other channels. YouTube still has relevance and I’d recommend uploading your best videos there. And optimize them for findability (aka search engine optimization). They can also then be embedded on your website or blog. Consider writing an accompanying article around the video, too, on the site, which doesn’t get shut down when a social media company changes course.
Uploading videos to other networks – especially Facebook – is also something worth considering.
Related from Social Media Today: How different networks count views
What I find interesting when I hear news like this one surrounding Vine is that usually it’s the first time in a while that I’ve heard about a network.
Twitter just announced they Vine is done, but to me and many others, it’s been dead for a while.
Video is not dead, though.
Here’s to creating great and relevant video content – no matter the platform.
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