Content marketing: Telling Meaningful Stories

Storytelling and content marketing terms explained


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An overview of terms explained

This page is an index of common storytelling, content marketing and  social media terms and my definitions of them. Click on a term for definitions and more. (I update this list continuously.)

A

Actual buy-in

A/B testing


Adobe Voice


Analysis paralysis


Approval hell


Audio playlists

Authentic storytelling

B

Blab
Black hat SEO
Blogging

Blog-to-book strategy
Blogging on LinkedIn
Bluehost
Brand journalism

B-roll (video production)
Buzzwords

C

Call to Action

Chief Office Politics Officer

C-level leaders

Clickbait

Contagious content

Content Marketing

Content Marketing Journalist

Content producer

Content Strategy

Content sweet spot

Context in storytelling and content marketing

Crap content 

Create once, publish everywhere

Culture of storytelling

D

Digital lynch mob
Digital native

E

Earned media
Embed code

F

Facebooking

Facebook Messenger bot

Facebook Live

Facebook Places (How to edit)

Flesch Reading Ease Test

Foursquare

G

Google Alert

Google Analytics

Googe Glass

Google Trends

Google Voice

Growth hacking

H

Hashtag

HIT100 healthcare top 100 social media list

Hootsuite, the social media dashboard

Humble brags on social media

Hyperlink

I

If This Then That (mostly) social media automation

Inbound Marketing

Industrial Age

Industry Standard

Influencer Marketing

Instagram Contact Button

Instagram Stories

Interested Community

iPhone

K

Klout.com

L

Landing Pages

Link building 

Live streaming (aka live video)

M

Messaging

MeVee, the live video social media platform

Minimal viable content marketing workflow

Multi-channel content strategy

N

Natively (native content)

P

Pablo by Buffer (Social media images in seconds)

Pages and Posts (WordPress sites)

Periscope, the live video social media app owned by Twitter

Periscoper

Personas

Phased functionality

Pinterest

Pinteresting

Podcasts

Population Health


Power user

R

Refer/referrals

Responsive design

Retargeting

Retweet

Reverse content marketing

RIPL, the social media animations app

S

Scope

Search engines

Selfie

Sharing economy

Sidebar blindness

Sitecore (Blogging on Sitecore)

Sleep emailing/blogging/tweeting

Slideshare

Social selling

Soft metrics

Story shopping

Storyteller

T

Target audience

Thought leader

Thought partnership

Traditional media

Trolls

Twitter Analytics

Twitter Dashboard app

Twitter replies

Twitter verified accounts 

U

Uniquely original content
User generated content

V

Video Editing Software for Storytellers

Vine

Viral content

W

White hat SEO

WordPress

WordPress meetups

WordPress plugins

Y

YouTube director’s app


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"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

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My customer service book

My next book on customer relations is now available on Amazon for pre-order. Click here to get it.

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