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An overview of terms explained

This page is an index of common storytelling, content marketing and  social media terms and my definitions of them. Click on a term for definitions and more. (I update this list continuously.)

A

Account Based Marketing (ABM)

Actual buy-in

A/B testing


Adobe Voice


Analysis paralysis


Approval hell


Audio playlists

Authentic storytelling

B

Blab
Black hat SEO
Blogging
Blog-to-book strategy
Blogging on LinkedIn
Bluehost
Brand journalism
B-roll (video production)
Buzzwords

C

Call to Action

Canonical URL

Chief Office Politics Officer

C-level leaders

Clickbait

Contagious content

Content Marketing

Content Marketing Journalist

Content marketing software

Content producer

Content Strategy

Content sweet spot

Context in storytelling and content marketing

Conversational marketing

Crap content 

Create once, publish everywhere

Culture of storytelling

D

Digital lynch mob
Digital native

Distribution strategies

E

Earned media
Embed code

F

Facebooking

Facebook Messenger bot

Facebook Live

Facebook Places (How to edit)

Fake news

Flesch Reading Ease Test

Foursquare

Fractional CMO

G

Google Alert

Google Analytics

Googe Glass

Google Trends

Google Voice

Growth hacking

H

Hashtag

HIT100 healthcare top 100 social media list

Hootsuite, the social media dashboard

Humble brags on social media

Hyperlink

I

If This Then That (mostly) social media automation

Inbound Marketing

Industrial Age

Industry Standard

Influencer Marketing

Infographics that work on mobile

Instagram Contact Button

Instagram Stories

Interested Community

iPhone

K

Klout.com

L

Landing Pages

Link building 

Link shortener

LinkedIn InMail

LinkedIn Social Selling Index

Live streaming (aka live video)

M

Messaging

MeVee, the live video social media platform

Minimal viable content marketing workflow

Multi-channel content strategy

MQLs

N

Natively (native content)

Net neutrality

P

Pablo by Buffer (Social media images in seconds)

Pages and Posts (WordPress sites)

Periscoper

Personas

Phased functionality

Pinterest

Pinteresting

Podcasts

Podcast listen 

Podcast download

Population Health

Power user

Promotions strategies

Q

QR codes

R

Refer/referrals

Remote work

Responsive design

Retargeting

Retweet

Reverse content marketing

RIPL, the social media animations app

S

Scope

Search engines

Selfie

Sharing economy

Sidebar blindness

Sitecore (Blogging on Sitecore)

Sleep emailing/blogging/tweeting

Slideshare

Social selling

Soft metrics

Story shopping

T

Target audience

Thought leader

Thought partnership

Traditional media

Trolls

Twitter Analytics

Twitter Dashboard app

Twitter replies

Twitter verified accounts 

U

Uniquely original content
User generated content

V

Vero

Video Editing Software for Storytellers

Vine

Viral content

Virtual reality storytelling

W

White hat SEO

Wikipedia pages and approval

WordPress

WordPress meetups

WordPress plugins

Y

YouTube director’s app



Don’t miss my new book

Move your content from happening to performing. The 2020 textbook: