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The sharing economy is a term used to describe the sharing of information, resources and more. It doesn’t mean that things are shared for free, but that they are shared freely. Sometimes there’s a price. Sometimes there isn’t.

I like to think of it in terms of my content marketing. I share information and offer services. Some of it is free. Some of it isn’t:

The sharing economy is a bit of a continuum. Being an active participant doesn’t mean we give everything away for free, but it means that we do share our knowledge and insights – sometimes that’s free and sometimes we charge.


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