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Shooting and sharing video on social media used to be a lot harder: Shoot it on your smartphone or maybe even a flip cam and then upload it to YouTube and share it on other networks through a link. Granted, this was a few years ago.
Things got easier with the YouTube app on smartphones, but it was still a bit of work to get videos to other networks.
Today – in February 2015 – I hardly ever upload videos to my YouTube channel from my smartphone. I usually only put edited videos on there from presentations and that sort of thing.
As a general rule of thumb, I usually have shot video inside of Instagram and then pushed it to Facebook. Facebook friends won’t even know the difference. This sledding video, for example, was shot inside Instagram and then published to Facebook. The two networks integrate nicely and don’t make users jump from one to the other to see videos or photos.
The Instagram video got way more engagement on Facebook then it did on Instagram, too.
In addition, Twitter allows the uploading of video directly through the Twitter app on iPhones and Android phones. The app also offers some basic editing functions and once the video is uploaded it also saves to the camera multimedia roll. Videos cannot be uploaded from desktops.
There certainly are options for video on social media. I’d distribute them to whatever audience they are most relevant to.
For the most part, though, I take way more photos than video and most of my updates are just text.