Content marketing: Telling Meaningful Stories

Session titles matter until they don’t

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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The other day I was working on arrangements to speak about authentic storytelling to a group (surprise, I know) when I was batting around ideas for the name of the session with the organizer.

I even shared my top three ideas with some other people and got their input on which session they would attend based on the wording.

Eventually the organizer said that he’ll go with the initial title because “it won’t matter what you call it. People will attend because it’s you.”

No pressure. 🙂

That obviously felt nice and also reminded me about that, even though words matter, perception and audience knowledge matter, too – maybe even more.

This audience already knows me and might attend based on what they already know about me. Heck, we should test this and call it: “Christoph Trappe’s Session” or something like that.

We’ll see.

It also reminded me that sometimes – as much as we might belief there are magic words to get people to act – it’s unlikely that a one-time phrasing will get people to do something. For the most part.

What influences people is what they’ve learned about a brand, person or organization over a more extended time period.

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  • Content Strategy
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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph 319-389-9853

Confirmed talks


San Francisco
Nov. 6, 2017


Dec. 6, 2017
Des Moines, Iowa


Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

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