Content marketing: Telling Meaningful Stories

Sending virtual cheers to people out on a run

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sending cheersYou may have seen those posts on Facebook: “So and so is out on a run with Nike. Send me cheers by liking or commenting on this post.”

They are part of the Nike + Running App, which you can download for iPhone or Android here.

I’ve liked other people’s posts before when I saw them. I thought they would probably appreciate the cheers. I continued using the app, but never actually turned this feature on. No idea why not. I just didn’t. But when I visited Fort Wayne, Indiana, for Thanksgiving 2014, the app prompted me to push this cheering post to Facebook. I thought, “let’s give it a try.”

As you can see there were three likes and one comment while I was out on my run. Each when they happened generated the sound of a cheering crowd on the app, which I could hear on my headphones while running.

So simple but so nice. I have to say I enjoyed this more than I had expected. Did I run faster or farther because of them? I don’t know and kind of doubt it, but it was still nice to get the virtual cheers.

Finally, two other things:

  • I stopped and took the picture of a deer (below) and the app stopped tracking the run and it took me a bit to get it back up and running. (Something to keep in mind.)
  • This sharing function now seemed to be the default setting. So when I started my next run, it automatically shared it, asking for cheers from my Facebook friends. Not a big deal, since I like getting cheered on, but I just didn’t expect it. Certainly, there’s  way to turn it off.

Overall, this is a nice feature. I always like other people’s posts now to cheer them on.

deer on a run


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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