Content marketing: Telling Meaningful Stories

Sending virtual cheers to people out on a run

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sending cheersYou may have seen those posts on Facebook: “So and so is out on a run with Nike. Send me cheers by liking or commenting on this post.”

They are part of the Nike + Running App, which you can download for iPhone or Android here.

I’ve liked other people’s posts before when I saw them. I thought they would probably appreciate the cheers. I continued using the app, but never actually turned this feature on. No idea why not. I just didn’t. But when I visited Fort Wayne, Indiana, for Thanksgiving 2014, the app prompted me to push this cheering post to Facebook. I thought, “let’s give it a try.”

As you can see there were three likes and one comment while I was out on my run. Each when they happened generated the sound of a cheering crowd on the app, which I could hear on my headphones while running.

So simple but so nice. I have to say I enjoyed this more than I had expected. Did I run faster or farther because of them? I don’t know and kind of doubt it, but it was still nice to get the virtual cheers.

Finally, two other things:

  • I stopped and took the picture of a deer (below) and the app stopped tracking the run and it took me a bit to get it back up and running. (Something to keep in mind.)
  • This sharing function now seemed to be the default setting. So when I started my next run, it automatically shared it, asking for cheers from my Facebook friends. Not a big deal, since I like getting cheered on, but I just didn’t expect it. Certainly, there’s  way to turn it off.

Overall, this is a nice feature. I always like other people’s posts now to cheer them on.

deer on a run


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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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