Estimated read time: 3 minutesPodcast syndication is an interesting project with the number of channels out there. For example, my own podcast is available on eight channels. Personally I really only use two of them. And over all the number of listens have been going […]
Search Results for: syndication
How and why I added my blog as a Flipboard magazine [CONTENT SYNDICATION]
Estimated read time: 3 minutesIn 2018, I added this blog as a Flipboard magazine. If you use Flipboard already (and even if you don’t) you can check it out here: View my Flipboard Magazine here. To add your site or blog visit Flipboard from a desktop […]
[New book] Going live – Livestream your podcast to reach more people
My fourth book “Going Live” is now out and covers how any brand can make livestreaming part of their content strategy and integrate it into Create Once, Publish Everywhere.
To edit in WordPress can help with content performance and efficiency
This article discusses why you should edit text in WordPress as opposed to Word documents or other word-processing tools.
How to create and syndicate better brand stories
A look at how you can tell better brand stories and why good brand stories matter.
My content performance philosophy and how teams can implement it
Use these steps and this methodology to create teams that are more successful.
Now available: Content Performance Culture Book
Listed as a No. 1 new public relations book in early 2020 with copies sold in Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.
Is your content performance culture ready for strategic writing?
This article looks at how to create more strategic writing in line with your content performance culture. We also look at the state of writing research, SEO and how to help teams create more strategic writing.
How to change the Instagram logo icon [Updated: October 2020]
How to change your Instagram logo icon on your personal device. And a friendly reminder why you shouldn’t use Instagram logos or any social media logos in your physical marketing materials.
Hiring writers: Are content production goals a good idea? Or pay them for performance?
Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This article dives into how to mend the different opinions and work together.
The Business Storytelling Podcast
Estimated read time: 4 minutesRecent episode 187: How to create more emotional B2B marketing (feat. Ashley Poynter) Ashley Poynter, of https://contentrewired.com, joined me on this episode to talk about how we can create marketing that tells stories with more emotion. Emotion can help us advance […]
Branded search: How others talking about you online can help your brand awareness
A look at what brands should consider when it comes to branded search SEO strategies. This article covers content by others and paid search.
How to start a podcast – Anchor app hosting review
This article looks at how to start a podcast – namely with the Anchor app, which offers free hosting, syndication and is easy to use while you are producing your podcast.
Should brands consider publishing a print magazine?
Content Marketing Guru Joe Pulizzi said that brands should consider publishing a print magazine. This article discusses the topics and what to consider.
Marketing during an epidemic: Should my brand share coronavirus-related content?
A look at what brands should consider before jumping into sharing content that is coronavirus related.
#IndieAuthorChat: How I serialized my book as a podcast
A look at how and why I serialized my new “Content Performance Culture” book as a podcast.