Content marketing: Telling Meaningful Stories

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a retweet on TwitterA retweet is when somebody else shares your Tweet on Twitter with their followers. A Tweet, of course, is what we call updates posted on Twitter.

Retweets are important to get messages shared. It’s good for our followers to see our own Tweets but our content starts taking off when others start sharing (aka retweeting) it.

Retweets look like this:

RT @ctrappe This is a Tweet worth sharing

Sometimes the person doing the retweet has to modify (change) something in the original Tweet. If that’s the case they’ll add “MT” instead of “RT.” MT stands for Modified Tweet.

Example of a modified retweet:

MT @ctrappe This is a Tweet worth passing on.

I would only recommend modifying somebody else’s Tweet if it’s necessary to make it shorter so it can be retweeted. Fixing a spelling error is OK, too. But I would not recommend editing just because you would have said it a different way.

Some other thoughts and tips on retweeting …

  • Retweet somebody’s message when it might be of interest to your followers.
  • Retweet when it’s not going to hurt your own brand. Even through it’s not your message. People might still judge you on the message that you shared.
  • Don’t only retweet. I do retweet and it’s OK to do that, but make sure not every single Tweet in your timeline is just you sharing somebody else’s update. Some original content, too, please!
  • Even if your profile says that retweets are not endorsements, your followers might view them that as such. They also may overlook that they originally came from somebody else and view them as your content.

Retweets are important to grow your following. Also, as a good member of the Twitter community it’s important to retweet others, but only when relevant. Some people thank the people that have retweeted them. I don’t think that’s usually necessary. Thank people by continuing to share valuable and compelling content.


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