Content marketing: Telling Meaningful Stories

Removing the @ sign before retweeting is bad form on Twitter

Christoph Trappe

September 27, 2015

Social media

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate links.

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Unfortunately I’ve noticed a new, not-so-nice trend on Twitter:

People resharing other people’s Tweets but not until the @ sign before the original poster’s name has been removed.

Here’s an example:

As you can see this BiLeadsPro account immediately retweeted me but without the @ sign.

Now, I did ask them why they would remove it but didn’t get a response notification.

This technique could lead to some users not even knowing that they were retweeted since Twitter doesn’t send the original Tweeter a notification once the @ is removed.

It also won’t count in engagement numbers kept inside Twitter Analytics or apps like Crowd Fire.

This month so far, I’ve tweeted around 1,500 times, with around 600 retweets. These new kind of “RTs” won’t show, though.

Stats aside, not giving the proper credit and attribution is just bad form and doesn’t help build a community around a topic.

Why are people doing it? Tell me on Twitter if you know. @ctrappe.


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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