Content marketing: Telling Meaningful Stories

The stories we remember can help us

Christoph Trappe

August 28, 2014

Strategies

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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stories that we remember help usMy second daughter was born in 2014. I was holding her and staring at this cute little thing, I started talking to her because I remembered a story.

The story was about a family that was using the RED Ahead program, a United Way initiative that helps parents teach their new children.

In part the story, which can be found on the website of the United Way in Cedar Rapids, says:

The parents could see she was responding to me. The dad said “I had no idea we should be talking to her. I didn’t think she could even hear us.”

 I remembered this story when I was holding my new daughter. This reminded me of talking to her.

It prompted me to have talk to her like we were having a conversation. I treated her like she could hear me – which she can. It was another way to get the family to connect around the newborn, too, as others were paying attention and responding themselves.

All because of a story I remembered from months ago.


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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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