Content marketing: Telling Meaningful Stories

The stories we remember can help us

Christoph Trappe

August 28, 2014

Strategies

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stories that we remember help usMy second daughter was born in 2014. I was holding her and staring at this cute little thing, I started talking to her because I remembered a story.

The story was about a family that was using the RED Ahead program, a United Way initiative that helps parents teach their new children.

In part the story, which can be found on the website of the United Way in Cedar Rapids, says:

The parents could see she was responding to me. The dad said “I had no idea we should be talking to her. I didn’t think she could even hear us.”

 I remembered this story when I was holding my new daughter. This reminded me of talking to her.

It prompted me to have talk to her like we were having a conversation. I treated her like she could hear me – which she can. It was another way to get the family to connect around the newborn, too, as others were paying attention and responding themselves.

All because of a story I remembered from months ago.



Disclaimers: The information provided in articles is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Enjoy and best of luck telling the best stories in your organization and life!

Christoph Trappe

Hello and thanks for stopping by. I’m Christoph Trappe.

I’ve written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs.

If you need help, just visit the Contact Me page in the navigation and drop me a note. I’m always happy to chat!

Thanks for reading!

– Christoph
ctrappe@christophtrappe.com
319-389-9853

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