Content marketing: Telling Meaningful Stories

How to personalize your Instagram Stories bar

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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Instagram Stories launched in August 2016 and personalization options for consumers continue to be minimal. You can’t  prioritize people based on your interest. Instagram apparently does that for you with its fancy algorithm.

That leads to me seeing many of the same people over and over. Many I don’t want to see at all. It probably doesn’t help my algorithm that I watch their Stories, but, hey, they are right there. That’s why I’m watching them.

In late September 2016, Instagram Stories finally released an update to the app that allows you to mute specific user’s Instagram Stories. First of, make sure you update the Instagram app to be able to do this.

 

Related reading:

How and why to use the Twitter mute button 

How to turn off Facebook Live notifications

And, on the flip side:

How to ensure not to miss people’s posts on several social media networks

Here’s how you mute a specific user in Instagram Stories:

From the Instagram Stories bar, push on their image and keep it pushed. You’ll get this mute button lower on your screen and can either mute the user or view their profile, in case you want to see more about them before making a decision:

how to mute somebody's Instagram Story

 

You can also make the decision to mute others while watching their Stories. When watching them, click the X in the top right corner to be returned to the home screen of the app. That user appears to remain in the top left spot and you can then follow the steps above.

Muting means that this user’s Stories won’t autoplay, but you can still access them at the far right of the bar, according to instagram. So, you didn’t block them. Just ignored them.

This of course is a step in the right direction, but personalization in general (not just in this case) still has a ways to go.

I wish, Instagram and other apps, would just:

  • Know what content I actually want and serve that to me.
  • Know what other content I might want and surprise me from time to time.

It’s still a bit of a manual process for the user for many services to actually get good personalization. Sitecore does offer personalization in that regard on its websites. That’s useful for the end user and the organization when done well.

Related content:

My speech on Sitecore personalization and blogging

How to create content in the zone of mutual relevance

I do give a hat tip to Instagram for adding this feature, though. It can help us make our content experiences better.

As a content producer, how can you make sure not to get muted? Keep sharing things that people want to consume. I know easier said than done.

[Tweet “”Content needs to be relevant to the reader.” – @ctrappe” #contentmarketing]

To the best of my knowledge, this post is accurate as of Sept. 30, 2016. Keep in mind that social media changes. I don’t pretend that I can keep hundreds of articles on here up to do for every latest chance. 🙂


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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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