Content marketing: Telling Meaningful Stories

People won’t hear you if you are silent

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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You probably have seen the studies:

Most people don’t share things on social media 


A small group of so called power users shares the majority of content on social media

Really, I could have told you that by looking at my Facebook feed. Sincerely, Researcher Trappe.

Really, let’s get started, friends. Share your stories. Don’t apologize for sharing them either. Just share what is meaningful to you.

When people don’t share their stories, it could happen that they will never get shared and there are many worthwhile stories out there. Everyone has some.

It’s OK if you don’t have children and can’t post baby pictures every 10 seconds. Or you might not go on vacation every other week. So no beach pictures from you. Don’t sweat it. Oh, and gym selfies are fine, too!

It’s also OK if our stories appear less exciting than some of the stuff other people post. You also don’t have to post as much as some of us loud mouths – I mean power users.

Just go at your own speed and share something that may potentially be of interest to others. Maybe share something educational or something that inspired you. It’s your story! Own it. Tell it.

There’s nothing to be afraid of. Well, as long as you stand by it. Some stories shared have led to consequences. That doesn’t make them less of your story.

Don’t let your story die a death of going unfold.

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Have questions about your content strategy? Schedule a free session with me - Christoph Trappe.

What You Can Get Advice On

  • Content Strategy
  • Authentic Storytelling
  • Social Media Strategy
  • Content Marketing Tools
  • Content Team Structure
  • Content Marketing Strategy
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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph 319-389-9853

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Nov. 6, 2017


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Des Moines, Iowa


Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

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