Mobile content creation: How to easily embed tweets into your blog posts from an iPad

You know I love mobile content creation. Writing on my iPhone or iPad anywhere. Live video on walks. Editing video while waiting for an appointment. It’s all possible now and tools are getting better by seemingly the minute. I was pleased to see that you […]

[Technology] Why the Marriott Bonvoy app is actually pretty good

The challenges of rebranding certainly exist and I’ve shared my thoughts about when Marriott Rewards, Starwood and Ritz-Carlton all became Marriott Bonvoy. Apparently you can say Bonvoy for all kinds of things: But anyway, the rebrand also discontinued three separate apps and updated the Marriott […]

How long can an Instagram Live be? 1 hour, but you can start again right away and here’s why that might be good

I was watching newly-elected U.S. Congresswoman (NY) Alexandria Ocasio-Cortez’s Instagram Live on a Sunday night. She was cooking and discussing politics. Awesome. Very authentic and talk about bringing people into your home! At one point she led a friend in. Another time she was jumping […]

[Instagram strategies] Here’s why you should tag yourself in your Instagram Stories that have hashtags

Hashtags in Instagram Stories have evolved since they first rolled out in May 2017. By the way: Check out my Hashtag Halloween costume here. Other Halloween costume ideas for marketers here. That’s the nature of hashtags and social media as well as digital marketing strategies. […]

Email marketing done well: Here’s what just happened when you used your credit card

Oftentimes email marketing is done to push the consumer down the marketing funnel and closer to the purchase. That’s a relatively accepted strategy and often one that can drive consumers to annoyance when they get too many emails. But there’s also a type of email […]

[Social media tip] Is it possible to post text on Instagram without having a photo to post?

Technically no, but practically yes. Let me explain how to post a text-only message directly in the Instagram app but it’s ultimately still a picture. Here’s how to do it. Start by creating a new Story. Once in there, scroll over to the left, swipe […]