Content marketing: Telling Meaningful Stories

Why it’s important to promote your YouTube videos

Most mornings and evenings our television is on, but we aren’t usually watching traditional TV.  We add YouTube shows to the queue on the YouTube app and watch that queue via the Roku on our TV. It’s quite nice and cuts down commercial time. But just because I add things to the queue doesn’t mean […]

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Hope might not be a strategy, but stories that instill hope are motivators

You’ve probably heard some of those digital marketing/content marketing/general strategy experts out there who blurt out: “Hope is not a strategy.” Usually, they say (and I’ve said it before)  that when somebody says: “I hope this will happen when I do [insert current strategy].” And they are correct to a degree. Hope is not a […]

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[MARKETING] Why we shouldn’t make up quotes for people in our marketing stories

It can seem easier for writers and content creators to write the quotes from “actual people” marketing materials. It’s one way to make sure they stay on message, I suppose.  Marketing materials, of course, can include printed pieces, other offline items and all kinds of digital components, including ads, blogs and eNewsletters. And many marketers […]

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[CUSTOMER SERVICE] Small gestures create great brand stories shared by customers

I really dislike travel late at night, which is why I usually try to fly during the day or early morning and then get to where I am at a reasonable hour. I need my beauty sleep. LOL. But sometimes there’s just no way around flying into somewhere late and that was the case when […]

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[MONTANA TRAVEL STORY] As much as I wanted to see a bear, I wanted to avoid it more 

Christoph Trappe

October 1, 2016


I had some extra time to burn while visiting Montana in September 2016 after keynoting at the Montana Hospital Association conference. So I decided to go on a hike in the Montana mountains. They looked so pretty. I found the Sypes Canyon trail to be fairly close by so I headed there right after sunrise. […]

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How to personalize your Instagram Stories bar

Instagram Stories launched in August 2016 and personalization options for consumers continue to be minimal. You can’t  prioritize people based on your interest. Instagram apparently does that for you with its fancy algorithm. That leads to me seeing many of the same people over and over. Many I don’t want to see at all. It probably […]

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