Content marketing: Telling Meaningful Stories

STORYTELLING: Finding your blogging niche

Everyone can start blogging in minutes nowadays. It’s easy to start a blog either through or through self-hosted WordPress sites using services like, for example. (Other options exist, too.) But once you are set up, what should you blog about? What’s your blogging niche? There are plenty of options. Perhaps these ideas can […]

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Writing a good headline for your blog post

Writing a good headline for a web post is crucial to get an audience’s attention – the humans and the search engines, which bring more humans. If the headline doesn’t get somebody’s attention in the first few seconds the person might move on to read something else … not necessarily because they wouldn’t have cared […]

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Another Way to Share Your Presentation: Live Tweet it Yourself

We believe in multi-channel content distribution here with the website as the hub. Everything is on the website and then reformatted and distributed on other channels, including social, offline and other channels. Sometimes it can be difficult to send content to all relevant channels at the same time, including social media during a presentation. Obviously […]

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Writing Relevant Timeless Content For The Web

Every once in a while an expert in one thing or another will Tweet a link to an older blog post that’s relevant to a current topic. It’s timeless content for the web. A lot of times others who are mentioning it on their streams mention that it’s from a year or two or whatever […]

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LINK STRATEGIES: Include hyperlinks when relevant

We still read online articles that refer to other sites and sources and don’t link to them. Sometimes, they spell out the other domain name, but don’t link through a hyperlink. What’s the user to do? Copy and paste the text into their browser to check out the site? What if the referenced article can’t […]

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WordPress Login Tip: Make sure to delete the Admin account on older installs

Christoph Trappe

November 28, 2013


If you have had a WordPress-powered site for a while, chances are that you are using an account that has the “admin” WordPress login name. It used to come by default for the first account of a new site unless you changed it. We have had a few sites that have run/are running on WordPress […]

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Storytelling with just a Smartphone

A smartphone is one of the most accessible tools nowadays and it can help us document stories that are worth sharing with our networks or audiences. Fifty-six percent of Americans carry one – a number that’s likely to increase. One way people are collecting and documenting stories is through video. One hundred hours of video […]

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Social media strategy: Sharing content relevant to your organization

It’s easy to be promotional, oversharing and irrelevant today when it comes to social media strategy. It’s so easy to promote my product every thirty minutes or so on Twitter. “Please RT. Product XYZ, which is the best, can be bought right now by clicking on this link: (Here’s the link. I hope it works.)” […]

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Device independent: Words to avoid online

With responsive design, RSS, mobile and direct traffic to websites, there are some words to avoid when writing for online audiences. Let’s take this site for example. Depending on how you are viewing it, the pictures might appear on the right or on the top of the content. The sidebar might be below all the […]

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How to converse online

When communication publicly it’s important to remember the human! You are communicating with other people. Understanding and practicing some basic netiquette will help you leave a positive impression on others. And why is that important? People connect with those who leave a positive and relevant impression. Remember when we communicate publicly on the Internet what […]

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Listening to consumers/audience members: How do we do that?

Many companies receive emails, Tweets, or messages through company websites. Sometimes, the consumer/audience member has a question. Sometimes they find a mistake or a user issue on the company’s website. How we respond to those messages shows how well we listen to those voluntary contacts from the public and that can make a big difference […]

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Social Media: Add value and be part of the community

Written in September 2013. The date is important because, depending on when you read this, there probably will be new networks, some of the current ones might not be around, others might evolve. I was recently reading a book written in 2007, and it mentioned MySpace and how marketers should pay attention to it. I’m […]

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Social media offline: What are the rules?

Should I post this to social media? Is that OK to say? We sometimes – I hope all the time – ask ourself this before posting something to any of our social channels. Oftentimes, we feel connected to what we said. These are our thoughts. Our life experiences. Where we’ve been. What we thought of […]

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How to mix social media and traditional media

Social media and traditional media need to be a part of any business’ communications strategy. They work hand in hand and can complement each other. Let’s look at how communication professionals used to work with traditional media and in some cases still do. 1) Organization has an idea for a newsworthy event. 2) A news […]

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Peer-to-Peer Problem Solving at the American Marketing Association Conference

I was invited to participate in two hours of peer-to-peer problem solving at the 2013 American Marketing Association’s Nonprofit Conference in Arlington, VA. I was one of 24 finalists for the association’s Nonprofit Marketer of the Year Award. And while I didn’t end up receiving the award, I was invited to help problem solve issues […]

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BOOK REVIEW: Mack Collier’s “Think Like a Rock Star”

Christoph Trappe

July 13, 2013


I read Mack Collier’s “Think Like a Rock Star“ in 2013. Why did you read this book? I attended Nick Westergaard’s Social Brand Forum in Coralville in October 2012. And since I registered early Nick sent me a free copy of Mack’s book. Mack also spoke at the conference and runs #Blogchat – where bloggers […]

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Confirmed talks


Annual conference
Reno, NV
Oct. 8-9. 2017

San Francisco
Nov. 6, 2017

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

Also catch me at…



why content marketing projects should be fun


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