Content marketing: Telling Meaningful Stories

FACEBOOK LIVE: Why is text backwards on Facebook Live?

This article discusses how to ensure that text is not showing backwards on Facebook Live.

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Is authentic storytelling content marketing still a differentiator when everyone does it?

Here’s the scenario: Two competitors both use similar authentic storytelling content marketing techniques. They all read my book, which you can order here.Ha. But seriously, let’s take that scenario. Is this technique still usable when everyone – including our competitors – use it? Totally! Yes. Yes. You own your stories and others own theirs. Many […]

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When is it okay to block somebody on social media?

I love how social media lets us connect with people around the world. But sometimes we also connect with people who are: Rude Annoying Obnoxious Offensive Etc. For the most part, I do think these are also qualifiers to consider blocking somebody. Ultimately, blocking is a personal (or brand) decision. Blocking on social media means […]

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Social media strategy: Purpose without ability won’t get you there either

One of the latest content marketing and social media checklist exercises includes this: What’s your why? Why are you doing or trying to do whatever it is you are trying to do? I do this too – myself and with clients – and it does actually help us figure out why we should advance an organization’s […]

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How to EASILY use Facebook Video Captions in Minutes [SOCIAL MEDIA]

Facebook Video captions have become a lot easier! Facebook Video captions have been possible for a while and people use them. I would certainly recommend them for everyone who uploads videos to Facebook because many people watch videos on mute. Plus, with auto-playing videos in our feeds, it’s important to give Facebook viewers an idea […]

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