Content marketing: Telling Meaningful Stories

Blogging Topics: A Women’s Lifestyle Blog

Christoph Trappe

January 28, 2014


Dr. Tania Howard Pritz, from Maryland, runs, a Women’s Lifestyle Blog. This Spotlight Q&A is with her to share insights that could help you start blogging and sharing your own authentic stories. Thanks, Dr. Tania. Question: I love why you started the blog: In response to patients mentioning that the information you shared one […]

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Blogging: Where to write that first draft … and then what to do with it

The programs where we could write our first draft of that new blog post are endless – from the programs on your Windows or Mac or the various options available for mobile devices and tablets. It’s easy to write it off as a force of habit to write in whatever program we have used for […]

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BOOK REVIEW: “The Franchise MBA” Worth a Read for Aspiring Business Owners

One way of running your own business is buying a franchise and owning the rights to it in a specific geographic area. Whether that’s the way to go or not is clearly an individual decision. One resource to get started on answering that question is Nick Neonakis’ book The Franchise MBA: Mastering the 4 Essential […]

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Every place has a story – Sharing it on the right channels is important

Every place has a story. Probably more than one even. How we share them and how we assure people know about them is up to us, of course. On a 2014 trip to the Techatticup Mine in Eldorado Canyon several storytelling elements came to mind. Element 1: Have an updated website with the correct keywords […]

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PODCAST: Stories are everywhere – Example: Inspired somebody to take the stairs today

Let me tell you a story. I’ll promise it will be authentic. 🙂 The podcast below explains how stories are everywhere around us. Audio not playing? Here’s a transcript: Hi there, Christoph Trappe here and I like to talk about how stories are everywhere today, everywhere. One example has been my daily moments project. Every […]

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Blogging Topics: Parenting with a Humorous Twist

Lyz Lenz is an Eastern-Iowa based writer who often writes about parenting with a humorous twist for several sites, including her own. She’s also spoken to civic clubs and media companies about online strategies. Question: How did you know you wanted to be a blogger? Lyz: I don’t think people want to be bloggers when […]

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Scheduling content on blogs, social media and other channels without driving yourself crazy

Audiences on social media networks, your blogs and other channels all appreciate meaningful, timely and relevant content. Some communication strategists have said that all channels should get unique content, but with the number of channels, we’ve found that this isn’t the most effective strategy. For smaller organizations it would be nearly impossible. We are advocates […]

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Book review: “Why employees are always a bad idea”

AUDIO EXTRA: A discussion with the author (Recorded with Google Voice) I would recommend Chuck Blakeman’s new business book “Why Employees Are Always a Bad Idea” to leaders and others in Iowa’s Creative Corridor and beyond. Mr. Blakeman says that the concept of employees is an outdated model that is hanging around from the Industrial […]

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Blogging Topics: Gardening, local food and the environment

Finding the best fitting blogging topics for yourself, your organization or business is one of the first step in building your audience and sharing relevant content on a continuous basis. From time to time we would like to share stories of those who have picked their blogging topic end Heber started sharing content and stories. […]

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WORDS MATTER: Words to avoid online and how to share an authentic story

As storytelling and authenticity in public communications becomes more and more important for companies I keep stumbling across words that just don’t seem to work anymore – if they ever did. There are definitely words to avoid online. At least when blogging or writing on behalf of a brand. Let’s start with some items that […]

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Online communication: When to respond and when not to

Online communication includes emails, social media and other digital tools where we don’t see each other face to face and are typically through the written word. Responding appropriately can help us build connections and grow as authentic storytellers. The best stories come out of relationships and that includes online and offline. Online Communication: Email Over […]

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Content strategy: How to write and share accurate stories

Everything on the Internet is accurate. No doubt: Accurate stories all around. Right. If I’d actually stand behind that statement my credibility – if I had any with you to begin with – would have taken a plunge. As brands (people, organizations, businesses, etc.) are trying to connect online by sharing accurate stories, inaccuracies won’t […]

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Closed captions as a content delivery channel

Sometimes I say that I’m obsessed with connecting people to content that is meaningful to them through whatever channel they prefer. There are many channels, of course: Online (desktop, mobile, tablets, RSS, email, etc.), print, word of mouth and, of course, TV. (There are others, too, I’m sure.) As I was watching the Mike and […]

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New Year’s Resolution: Keeping Track of Content

Keeping track of content that we’ve consumed can be a challenge. Who said what … and where? And how reliable is it? How do they know something or is it their opinion? How can we remember everything that was said? And how do we decide what we’ll repeat? Keeping track of content: Where to stop? […]

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Words Matter: “This Will be Complicated”

This is one of the things not to say when giving a presentation, setting up a discussion on a topic or trying to get somebody’s input. Or in a blog post. Why? It can set people up to not listen fully to what the message will be. In the case of a blog post, they […]

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Offer content and options to users on all devices

While I was surfing the web on my iPhone I stumbled across this note on a site: To comment please visit the full site. I appreciate the honesty and even the difficulty of offering all services on all devices. But will anyone actually do this to comment? Why isn’t that function available on mobile? So […]

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why content marketing projects should be fun


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