Content marketing: Telling Meaningful Stories

New Twitter policy opinion: How personalized content can actually hurt publishers

June 19, 2017 update This seems to have gotten fixed. Yay! May 2017 post In May 2017, Twitter updated its policies – including the serving of content to better personalize things. A good idea in theory. I’m all for being served more relevant things! Here’s a quick overview of the email that Twitter sent me […]

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Instagram Stories rolls out hashtags but do they help me be found? 

Hashtags when used properly are great. You can follow discussions and photos around a topic without having to follow everyone participating.  Using relevant hashtags consistently can also establish you as an expert or “authority” in a topical area. Many of those people putting together Top Influencer lists review the use and participation in relevant hashtags.  […]

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How do we know whether or not a new technology will actually improve our healthcare experience?

The Healthcare Leadership Chat on Tuesdays on Twitter is one of my favorite Twitter chats. On May 23, 2017, the topic covers technology in healthcare. That’s like three important and favorite topics of mine in one: Twitter (social media), technology and also customer/patient experience. I’ll try to participate live – as always – but also wanted […]

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Why am I seeing so few posts from friends on Facebook?

Facebook is still a highly personal network in the minds of many. I see it when I speak at conferences about how to connect with different people on different networks. Should I connect with a business connection on LinkedIn? Oh yes probably. Should I connect with them on Twitter? For sure. Twitter is wide open. […]

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How to overcome writer’s block

You might wonder: What would a guy (me! 😱🙄🤔) who blogs 15,000 words per month have to say about writer’s block? It’s true that I hardly ever sit in front of my computer and don’t know what to blog about. Ever really. I usually have to prioritize what I want to blog about. Too. Many. […]

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[SOCIAL MEDIA] How to turn off Facebook event notifications

This article shares how to turn off Facebook event notifications. Unfortunately, it's not as easy as it should be, but here's the way to do it!

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How to check for broken links on your WordPress website

Having non-working links on your website can negatively impact user experience and even conversions! Nobody wants to end up on pages that don’t exist. In WordPress, checking for broken links is a super easy process that can be automated. But we have to set it up first. For the most part, I deprioritized it and […]

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[SURVEY] What’s the state of content marketing in India?

The Content Marketing Summit Asia in 2017 released another study on content marketing in India. I care about this topic specifically for two reasons: I gave a keynote and a three-hour workshop in Mumbai in 2015 and the engagement of the 600 content creators I interacted with was just fantastic. About five percent of my […]

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#AdobeChat: How to improve your content marketing (Christoph Trappe recap)

  On May 17, 2017, I was a guest on #AdobeChat on Twitter to discuss how to improve your content marketing.  There were eight questions through the 60-minute chat. If you missed it, here are some of my highlights on how I answered the questions: Q1: What role does content play in creating a better […]

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Why it’s time for a minimal viable workflow in content marketing

The best workflow has necessary steps that can be run through quickly and then actually improves content, ensures it's unique and enables distribution. Let's take a look at how that might work.

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[ADVERTISING TEST] What’s better? Facebook advertising or Google AdWords?

This article reviews whether Google AdWords or Facebook ads drive better results.

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[TRAVEL] Why I try to book air travel earlier than later

There are many studies are out there on when the best time is to book your airplane travel: 10 weeks out  12 weeks On the weekend  Late at night  Etc. And while I’m not disagreeing with anyone’s data here today, here’s what works for me and how I book my travel: Once a trip is […]

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A CMO guide: What are the advantages to hiring a digital agency?

When I was running an in-house marketing  and communications team  I was vastly opposed to hire outside help. If I needed more design work done why wouldn’t I just hire a designer? More video? Make it a fulltime role! That was my story and I stuck to it until agencies came calling that were actually […]

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Why it’s actually important to talk about politics or at least pay attention

Many of us are taught – or  believe – to not talk about politics.  I even remember when I was growing up in the 1980s and 1990s my family didn’t. People went to vote and that was that. Nothing to discuss.  But it was also  a rather uneventful time period. Yes, there were conflicts and […]

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