Content marketing: Telling Meaningful Stories

1 million searches and 100,000 views for Instagram Live and now nobody uses it!

Christoph

February 10, 2017

Social media

Instagram Live was interesting to me but took a while to roll out across the globe. So I blogged about where to find it and why to ignore it. That blog post showed up over 1 million times in search results in 90 days, and more than 10 percent – more than 100,000 people – […]

Read More

New job opening: Chief Office Politics Officer 

Christoph

February 9, 2017

Change Leadership

You may have seen some of the new roles people have come up with over recent years: Chief Digital Officer Chief Listening Officer Chief Content Officer Chief Transformation Officer Chief Engagement Officer Chief Intel Officer The list goes on, and some of these roles actually could help organizations be more successful and transition at least […]

Read More

Lead generation: How I created more leads by handing out fewer business cards at events and conferences

Christoph

February 7, 2017

Creativity, Sales

I used to hand out business cards at events and conferences. I used to have like five different kinds, and you’d get the “right” one based on our conversation. Talk about making things unnecessarily complicated. But handing out business cards doesn’t lead to that many business conversions, social media connections or even blog subscribers. So […]

Read More

If you are telling other people what to post or not to post on social media: Stop!!!

Christoph

February 5, 2017

Social media

Emotions run high on social media from time to time, maybe all the time. To name a few topics: Politics Super Bowl and other sporting events Does ketchup go in the fridge or pantry? Why would they say that? Fire them. Now! The list goes on and people add things to it all the time. Who […]

Read More

Why not to waste too much time on getting the perfect 360-degree photo for social media 

I’ve been uploading 360-degree photos to Facebook and felt good about it. Yes, I can do 360-degree photos with my iPhone. Awesome. Here’s an example of what I called a 360-photo: It didn’t help my alternative fact that Facebook gave me the illusion that I was uploading a 360 with its new 360 features: Then […]

Read More

How to set (content) marketing goals that can actually be achieved!

Christoph

February 1, 2017

Measuring results

The sky is the limit so, um, let’s set a goal of reaching the sky. This month. Exactly. Good luck with that one! Setting unrealistic goals might be one of the latest marketing diseases out there: This blog post will generate $5 million in revenue. Everyone that comes to our website will convert. Can we […]

Read More

Why star reviews are less useful than they could be ⭐️⭐️⭐️⭐️⭐️

On average, my Uber drivers have rated me 4.7 stars out of 5. I wonder why I wasn’t the perfect passenger! LOL. What are the requirements so I can work on getting that up? 😂🤔😱 (I love Uber and this is just an example, friends!) And then the other day I went to a three-star […]

Read More

Why not to worry about the “industry standard!”

The so called “industry standard” is something many marketers talk and care about. What’s the industry average, and are we a bit better?  Let me rephrase that:  Are we slightly above industry average? Who wants to be average? I don’t. I’m trying to be the best version of myself and in my field – however […]

Read More

What’s the easiest and cheapest way to check my Instagram metrics in one place?

Christoph

January 25, 2017

Social media

There have been third-party services that allow us to check Instagram metrics for a while. Then Instagram released metrics directly in the app, but they were on only a post-by-post basis for business profiles. Of course, the post-by-post view wasn’t that helpful because it missed the big picture, but at least I didn’t need another […]

Read More

Why data beats preference-based opinion every time in content marketing

Christoph

January 24, 2017

Strategies

I don’t mind having and giving my opinion at all. In fact, I do that quite frequently. But opinion without fact or something to back it up is useless most of the time. What makes one opinion right over another? It’s really the facts behind it. Now, of course, there can be different versions of […]

Read More

How to decide which comments on blogs and social media to ignore!

Comments on this blog have been turned off for years (here’s why), but nonetheless, I appreciate getting emails and chatting with you all on social media. Except the spammers. #blocked Related: When I block people But here’s a fact – especially for organizations who are just kicking off their content marketing strategy: Comments are easily […]

Read More

Should every blog post have a photo and how to get better ones

“A photo is worth a thousand words.” The person who said that first certainly hadn’t heard of irrelevant stock art photography that people now use abundantly on their blogs and websites. Those people in that meeting look oh so happy. Stock art! 

Read More

How to maneuver today’s world of churn

We live in a world of churn today. And we might as well get used to it and make it work for ourselves and our businesses. Because if we don’t understand the realities of churn, it can be quite stressful. OH NO. Another person unsubscribed or unfollowed. That doesn’t feel good. See. Ha. So what […]

Read More

UPDATED: How to do Instagram live video and how to turn Instagram live video notifications off 

As Instagram Live is rolling out in phases around the globe, here's what you can expect when you get it.

Read More

Twitter shuts down Dashboard app

As you can see in my original post below, I liked the Dashboard app and even used it in place of the regular Twitter app for some time. As of early 2017, Twitter announced it will shut the app down and start integrating it into the main app. Good call! You can see my 2016 […]

Read More

EMAIL MARKETING: How I grew my email list 5 percent in one day with one small website update 

Email works. It’s not dead. People still get emails and even read some of them. And that’s one reason why email subscriber lists are one important aspect of any content marketing strategy. Email marketing is an easy way to stay connected with people who actually want to read our stuff. I’m assuming here that none […]

Read More

FACEBOOK LIVE: Why is text backwards on Facebook Live?

Christoph

January 18, 2017

Social media

This article discusses how to ensure that text is not showing backwards on Facebook Live.

Read More

Is authentic storytelling content marketing still a differentiator when everyone does it?

Here’s the scenario: Two competitors both use similar authentic storytelling content marketing techniques. They all read my book, which you can order here.Ha. But seriously, let’s take that scenario. Is this technique still usable when everyone – including our competitors – use it? Totally! Yes. Yes. You own your stories and others own theirs. Many […]

Read More

When is it okay to block somebody on social media?

Christoph

January 12, 2017

Social media

I love how social media lets us connect with people around the world. But sometimes we also connect with people who are: Rude Annoying Obnoxious Offensive Etc. For the most part, I do think these are also qualifiers to consider blocking somebody. Ultimately, blocking is a personal (or brand) decision. Blocking on social media means […]

Read More

Social media strategy: Purpose without ability won’t get you there either

One of the latest content marketing and social media checklist exercises includes this: What’s your why? Why are you doing or trying to do whatever it is you are trying to do? I do this too – myself and with clients – and it does actually help us figure out why we should advance an organization’s […]

Read More

How to EASILY use Facebook Video Captions in Minutes [SOCIAL MEDIA]

Facebook Video captions have become a lot easier! Facebook Video captions have been possible for a while and people use them. I would certainly recommend them for everyone who uploads videos to Facebook because many people watch videos on mute. Plus, with auto-playing videos in our feeds, it’s important to give Facebook viewers an idea […]

Read More

Why many social media talks at conferences are a waste of time

Christoph

January 7, 2017

Social media, Speaking

I love blogging, implementing social media strategies and also speaking at conferences. First, it helps me spread the message and techniques of authentic storytelling, which includes social media. It also gets me to see the world. Here’s a look at my confirmed travel for 2017 so far:  So there’s some value in speaking at conferences […]

Read More

Here’s the only way to make sure your social media campaign does not backfire

A social media campaign might “backfire” from time to time and then some of us – usually those people not in charge of running campaigns – second guess and hold up that something negative happened. Usually a “backfiring” social media campaign looks like this: Company invites people to share their stories and experiences with the […]

Read More

Why To Not Just Repurpose Existing Content

Christoph

January 5, 2017

Content gathering

Here’s a quick video I did on this important topic. You can’t be unique by copying others. 

Read More

YouTube: Why everyone should stop dumping raw video on YouTube now

Because most raw video is just terrible. It’s lazy, a time suck for consumers and most of it doesn’t even tell a story. It’s just stuff. Now, there are few absolutes in authentic storytelling and there are some useful raw footage videos out there but most raw footage dumped (I wouldn’t dare call it shared) […]

Read More

FACEBOOK – How to invite people who liked your Facebook post to your Facebook Page

Christoph

January 3, 2017

Social media

Every once in a while I get an invite from a Facebook page that I don’t like yet to like. Usually, that happens after I liked one of their posts because it showed up in my feed. Some of those posts showed up because a friend liked them or because the page boosted it and […]

Read More

How technology companies can use content marketing to stand out and grow business 

Technology can be sticky, and once you use a particular technology that mostly works, it can be hard (mentally and practically) to move away from it.  A simple example is WordPress, which I use on this blog. It allows me to easily blog from my phone and desktop. I can easily grow my mailing list […]

Read More

Why it’s quite okay to wear pajamas on New Years Eve and stay home!

Christoph

December 31, 2016

Stories

If I had a dollar for every time somebody asked me over the last 10 or 20 or whatever many years where I will go and celebrate New Years Eve, I could likely buy 42 more pairs of pajamas. Not that I need that many. Unfortunately, when people have asked that they didn’t usually give […]

Read More

How many brands get influencer marketing wrong

Influencer marketing can be highly beneficial for all involved: The brand  The influencer  The influencer’s audience  Related: Influencer marketing defined  But it can also backfire and make us look less positive and relevant than was intended.  Here’s how influencer marketing often looks unfortunately:  A brand out of the blue messages an “influencer” and says:  Hi, […]

Read More

Do people really voluntarily view PowerPoints on Slideshare?

You’ve heard me complain about dying a death by PowerPoint and I try to minimize the use of PowerPoints when talking, giving workshops whenever possible. Sometimes that’s possible and sometimes it’s not.  But there’s actually a place where people view PowerPoints voluntarily!. LinkedIn’s Slideshare has about 60 million active users, according to my friend over at the Social […]

Read More

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Hire your next content marketing strategist here

Is it okay to swear in blog posts?

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

My customer service book

Confirmed talks

Druck

Berlin, Germany
June 29, 2017

Raleigh, NC
Aug. 22, 2017

sao-paolo

book now

Speaking feedback

Top twitter accounts to follow for marketing

Top 10 Content Marketer

on Klout 2016

klout





Official PayPal Seal

Quotes

social media book

Stories from the Social Side Book