Content marketing: Telling Meaningful Stories

SEO is really hard and here’s what you can do to make it easier!

I take pride in getting a ton of search engine traffic to the site. Up to 80% of my traffic in some months has come from search engines. Yay!   And traffic and exposure to the site has really grown year-over-year:     So I would like to take credit for my fantastic and sophisticated […]

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Why is it so hard for digital marketers to come up with the right metrics?

I hear it all the time from digital marketer us. We’re trying to prove that what we’re doing is working and we know there are metrics out there to prove it. We just have to go and find them. Of course, there are so many different data sets out there already in digital marketing but […]

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6 Years Worth of Halloween Costume Ideas for Marketers (with pictures)

A look at Halloween costumes worn by me from 2012 through 2017. Photos included.

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VISAS: How to maneuver the complexities of the varying laws of different countries

Christoph Trappe

October 21, 2017


I love traveling, but I’ll be the first to admit that keeping track of all the different countries’ entry and exit rules can be a challenge. Especially with a lot of international travel this can become interesting. Here’s my story on visiting three continents and four countries in just a few weeks. Here’s how my […]

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Why I was so excited to speak at a sports entertainment conference in Berlin

Christoph Trappe

October 21, 2017


In October, I flew to Berlin to speak at a digital sports entertainment conference. Four hundred or so digital executives and me for about 30 minutes. I’m so excited for several reasons: I do enjoy blabbing. Ha. But more importantly, sports – in many ways – have gotten me to where I am today (or […]

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Hire your next content marketing strategist here

Confirmed talks


Dec. 6, 2017
Des Moines, Iowa


Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

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why content marketing projects should be fun


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