Content Strategy Consultant, Head of Contet
Engagement is a buzzword in digital marketing certainly. We want people to talk with us! Yes, please! Though many brands don’t have much to talk about. And why would I want to chat at length with my toilet paper brand – for example – on […]
The Instagram Stories highlights feature is a nice way to get more mileage out of your Instagram Stories. Keep sharing content on Stories and then add photos and videos also to the highlights section. Easy, breezy. I do it all the time. I currently have […]
I was watching newly-elected U.S. Congresswoman (NY) Alexandria Ocasio-Cortez’s Instagram Live on a Sunday night. She was cooking and discussing politics. Awesome. Very authentic and talk about bringing people into your home! At one point she led a friend in. Another time she was jumping […]
Hashtags in Instagram Stories have evolved since they first rolled out in May 2017. By the way: Check out my Hashtag Halloween costume here. Other Halloween costume ideas for marketers here. That’s the nature of hashtags and social media as well as digital marketing strategies. […]
Technically no, but practically yes. Let me explain how to post a text-only message directly in the Instagram app but it’s ultimately still a picture. Here’s how to do it. Start by creating a new Story. Once in there, scroll over to the left, swipe […]
Instagram in early 2018 rolled out Highlights in Stories. Of course, Stories are the images, videos, boomerangs, etc. that delete after 24 hours. Now, you can save them as highlights, which will put them at the top of your profile: As you can see, the […]
I’ve been annoyed by the lack of notifications when direct messages on Instagram come in. Until late 2017 there were no notifications and you could only tell that somebody messaged you when you went into the app and the little red button was showing in […]
I like Instagram and Instagram Stories but notifications of tags in Stories leaves something to be desired. So what happens when somebody tags you in their Story? You as the tagged person or brand gets a direct message letting you know that somebody tagged you: […]
Hashtags when used properly are great. You can follow discussions and photos around a topic without having to follow everyone participating. Using relevant hashtags consistently can also establish you as an expert or “authority” in a topical area. Many of those people putting together Top […]
A look at how to add the contact options on business Instagram accounts.
A look at how do use the new Instagram photo within a photo feature.
As we know social media is becoming more and more a pay-to-play kind of environment. You have to pay to get your content in front of more people. That’s how the social networks now make their money. Instagram is no different. The photo sharing network […]
You can now use #hashtags on all four of these networks: Twitter Instagram Facebook LinkedIn I think the case has been made to use them on Twitter and also Instagram-many conversations are threaded around hashtags on those networks. Few people argue with me over not […]