Content marketing: Telling Meaningful Stories

ORGANIZATIONAL STORYTELLING: How to decide whether or not to do a podcast

Podcasting has continued to grow and according to some experts out there will continue to grow so I think it's a fair question: should my organization do a podcast? Some organizations might scream: Another channel? It has to stop somewhere. And that is actually a valid statement because we can't do everything and definitely can't […]

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TRAVEL: How to change your Waze GPS app’s voice to your daughter’s (or your own)

Christoph Trappe

July 29, 2017

Travel

I use the Waze app all the time to find my way to client meetings, while on family vacations or really anywhere and anytime when I'm in a town where I don't know the way by heart. In 2017 the crowd-sourcing navigation app rolled out a new feature that now allows you to record your […]

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Instagram: How to create a video out of your Instagram Story

I like Instagram Stories to share pictures and videos from throughout the day but that don't necessarily have to be to the same level of storytelling as regular Instagram posts. Instagram Stories, of course, delete after 24 hours, but there are a few ways to extend those stories' life. You can: share Stories videos or […]

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My Google Search Console rankings dropped a lot and why I’m okay with that now

Google Search Console is a fantastic tool to keep track off your best performing SEO blog posts. I admit that I don't check it as often as I should but when I was in there recently I saw a huge drop in my search engine results pages position. Ugh. How can that be? Traffic has […]

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What’s better for recommendations: Nextdoor or Facebook?

Finding recommendations and ideas for service providers is of course easier than ever online. We can Google it, Facebook about it or maybe search Pinterest for ideas. And now as of summer 2017 or a few months ago, Facebook allows you to ask your network for recommendations specifically. Here's how that looks when you post […]

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How to automatically use LinkedIn to prepare for upcoming meetings

Knowing our audiences can really be helpful sharing our stories and information in a more effective way. Also, and I learned  this the hard way speaking at some conferences, the diversity of audience members is also important to know. Some topics may not be of interest to some audience members and some topics may be […]

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Should we be advertising on the new Quora advertising platform?

Quora, the online platform that allows people to answer questions related to specific topics, is now offering advertising for businesses – or really anyone with an account and a credit card. Check out the ads manager here. There are a lot of relevant discussions happening on the platform for content marketing, social media and also […]

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Blogging frequency: How often should I publish a blog post?

I was reminded of this topic during a summer 2017 blogchat on Twitter. Really, if you ask 10 people on what the right frequency is you likely will get 10 different answers. Related: Mack Collier’s blogchat prep post on the frequency of blogging Some people will tell you that if your posts  are high-quality it’s […]

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How original photos can help you rank higher in Google Image Search 

You have likely heard me debate the topic of whether we should use stock images or authentic and original images. I can be swayed in many debates when a direction that I didn’t think of  can actually benefit the consumer. But I just have never gotten to the point to see the benefit  for when […]

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Why “waiting it out” is never a good digital marketing strategy

“Let’s just outwait the Internet.” “This will pass. People will move off <insert latest thing.>” “That won’t work for us. They are unique.” ⬅️⬅️ when comparing our organization to another’s success  Please, please, pretty please. Let’s agree to stop the excuses. Chances are that some people might be just fine to outwait whatever the current […]

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Why I’m now okay with you calling me a salesman 🙏⬇️🤑

Christoph Trappe

July 18, 2017

Sales

A couple of the things I’ve been called include:  A digital hustler  A salesman There are others of course, but not all relevant here today. 😊😱🤔 And I still kind of fight those terms. They don’t sound highly positive to me! Hustler? What does that even mean? Salesman? You mean the people we hang up […]

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Content marketing career move: I’ll be moving from MedTouch to ScribbleLive

Three and a half years ago, MedTouch Chief Strategy Officer Sandra Fancher hired me to lead content marketing efforts at MedTouch, a digital marketing agency that focuses on the healthcare industry. It’s been an awesome ride, but like many great rides, at some point they come to an end or you hop on a different ride. […]

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Does a truly open internet actually exist today? 

I’ve now built a number of brands and businesses through digital and content marketing tactics that heavily relied on the internet:  I grew a local news site to penetrate about 25 percent of the market in just a few months.  I’ve helped clients around the globe share their stories and built their communities. The open […]

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Guess who is now a YouTuber… #dadlife 

Not me. LOL. 😱😂 My daughter is now a self-declared YouTuber. Her channel can be found here.  That means that she: Has her own channel Publishes regularly  Tells stories  Is comfortable on camera 🎥 (aka her iPad) She’s done a nice job publishing almost daily videos discussing a variety of things I mostly don’t understand: […]

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How to get rid of unnecessary tasks in your content marketing workflow 

Activity can feel like productivity. Unfortunately. That’s true for content  marketing and of course other projects as well. But there is such an abundance of  unnecessary tasks that content marketing teams have to do for one reason or another that  it’s definitely worth addressing in any kind of  content marketing strategy. Some examples that come […]

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The new texting and driving law in Iowa – a technology twist …

Before July 1, 2017, in Iowa texting and driving was only a secondary offense, meaning that law enforcement could only give you a ticket for it if they had pulled you over for something else as well.  Of course, today texting isn’t the only thing people do on their phones. They go on Facebook, write […]

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Confirmed talks

 

Annual conference
Reno, NV
Oct. 8-9. 2017

San Francisco
Nov. 6, 2017

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

Also catch me at…

 

 

why content marketing projects should be fun

 




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