Content marketing: Telling Meaningful Stories

My 2018 content marketing prediction: More predictive analysis content!

I predict an upswing in the use of predictive analysis in content marketing in 2018.

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Technology evolution: American Airlines now has mobile entry into at least one Admiral Club

I’ve had an Admirals Club membership for over a year and feel it pays for itself with all the travel I’m doing. And this year I paid for it with miles anyway. With my love for useful technology I was especially happy when I saw a new tech rollout while visiting the club at the […]

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New in 2018: How to completely schedule Instagram posts from one place

I’m a big fan of scheduled social media posts – especially for brands and people who have a lot to say. Good storytellers and content marketers usually have a lot to share. I’ve used Hootsuite, Facebook and Social Oomph for the most part for scheduling tasks. Scheduling works well for Twitter, Facebook and LinkedIn, but […]

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How an overly complicated word in a print headline drove me to the web

I often find it silly to pick up a newspaper at airport lounges or on overnight international flights. Since many newspapers in the United States get printed for morning delivery, reading the day’s paper on a flight leaving in the afternoon or evening seems to scream “old news” to me. In general. But I often […]

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Are LinkedIn endorsements worth it?

You likely have seen endorsements on LinkedIn. You can endorse people for specific skills. These are one-click engagements – so super quick. And much quicker than recommendations – which are written out. Endorsements look like this on your profile once you have some: Some people have argued on social media that endorsements aren’t worth that […]

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why content marketing projects should be fun