Content marketing: Telling Meaningful Stories

“Mean” things people have said to me on Twitter [VIDEO]

Christoph

December 26, 2016

Social media

In this video, Christoph Trappe is reading some of the mean tweets people have sent his way. He's @ctrappe on Twitter. Video included in the post.

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[DIGITAL MARKETING] Actual conversation is overrated and here’s why

Christoph

December 25, 2016

Measuring results

In 2016 I was on the Heathly Wealthy Smart podcast and made this statement: “Storytelling is a conversation even when people are not talking back.” You are sharing a story with an audience – like you are talking to them. Sometimes they talk back through comments, emails, etc. But most of the time they don’t. […]

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Why did my Amazon order arrive in a Walmart box and why I actually am upset about it now 

When my wife and I shop together, that typically means that she sends me a link to buy something on Amazon. That was also the case with these pull ups that she wanted me to order for our two-year-old. I ordered them on Amazon and was slightly surprised when a box from Walmart arrived. At […]

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How to make your 404 page in WordPress more fun!

Christoph

December 22, 2016

WordPress

404 – or error – pages are where visitors to your website end up when they mistyped the end of the URL, they have an outdated link or the content has moved and isn’t being redirected correctly. Many of them say something like this: Sorry. Nothing here. Click here to go to the home page […]

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Judge me: I likely won’t sit here for an hour for this Twitter chat and here’s why

Christoph

December 21, 2016

Social media

I love Twitter and Twitter chats but participating in an uninterrupted hour of a Twitter chat – even the ones I love – is unlikely. Not because I don’t want to give the time, but often it just won’t work because of, you know, life! People have taken me to task for it:  Pushes content  […]

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TRAVEL: How to get a $6,000 business class seat to Europe for $350

Christoph

December 20, 2016

Travel

I love flying to Europe, Asia and Australia to talk about authentic storytelling content marketing, but those overnight flights in coach can ruin the beginning of any trip. The solution of course is to fly business class. Just make sure it’s business class with lie down seats like this one:   This is a 772 and […]

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How to drive website traffic from Instagram Stories 

As you’ve heard me say many times, I think there’s way too much link dumping happening on social media but people share links because people click and social media can drive website traffic. I’m not changing my conceptual opinion on the matter but this storytelling tactic which requires you to click for the full story […]

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FACEBOOK LIVE: How to get rid of those gray bars while doing a Facebook Live

I was doing a Facebook Live from my 9-year-old’s piano performance the other day and was slightly annoyed by the gray bars when I played the video back later on my laptop. Seemed less than perfect to me and I wanted to finally figure out what was causing it. I was actually made aware of […]

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What’s with all the links on social media?

Christoph

December 17, 2016

Social media, Strategies

Some days I look at my Twitter stream and every single Tweet is asking me to click on a link for more information on whatever topic the Tweet mentioned. Given that stories can be told in Tweets there’s really no need to link all the time. I link on Twitter, too. But not all the time. Twitter […]

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More live video please: How to now also do live video directly in Twitter

Christoph

December 16, 2016

Social media

Twitter announced in December 2016 that it will now integrate live video directly into its app. Up to this point, Twitter users could go live on Twitter-owned Periscope. Adding it natively into the app makes sense but is it really a differentiator? Instagram and Facebook – with much bigger user bases, according to Pew – […]

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Content marketing: How to not get greedy chasing website numbers!

Christoph

December 16, 2016

Measuring results

My blog grew from 35,000 annual visits to  around 175,000 year over year and seeing those numbers grow, can be slightly addictive.  What else can I publish to hit that next high? To get to quarter million, half and then a full million annual visits. Since digital marketing is a numbers game the higher I […]

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MY TEST: Does HTTPs really help with Google Search results?

A look at whether or not my blog performs better since I made the Google-recommended switch from http to the secure https.

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How to spot an actual expert [DIGITAL STRATEGY]

Christoph

December 15, 2016

Change Leadership

Experts know things, they challenge the status quo but also listen to learn.  Today, many out there are trying to be thought leaders (aka experts). And many of them  have no clue. They repeat what others (the actual experts) are saying but then don’t update their tune when those experts update what they are saying […]

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UPDATED: How to save Periscope livestreams for longer than 24 hours

Dec. 15, 2016 update Live video powered by Periscope is now also doable inside the Twitter app. Many of the tips below apply there too. June 24, 2016 update  Once you finish your Scope scroll down to change the expiration of the video. Here’s how it looks as of today:  May 28, 2016 update  According […]

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Why did my business Instagram post to my personal Facebook wall?

Christoph

December 14, 2016

Social media

To get the Contact button on Instagram  your Instagram account can’t be a personal account and has to be tied to a Facebook page. (More on that here.) Making that move to a business Instagram account also means you lose the ability to push photos over natively to your personal Facebook account. They now go […]

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UPDATED: How to create Twitter Moments from mobile or desktop

Christoph

December 10, 2016

Social media

As of early December 2016, you can also create Twitter Moments from the mobile app. As is often the case with new social media features, it’s kind of hidden. In fact, I didn’t find it when I was looking for it and stumbled across it later while I was trying to do something else. How […]

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How to do a podcast and Periscope live video at the same time

With the multitude of channels out there today we should always aim to use every piece of content on at least six channels, maybe even more, depending on what the piece of content is. A blog post can be split off into at least a dozen or so social media posts. A tweet can be […]

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Changes …

Christoph

November 29, 2016

Strategies

Casey Neistat used to publish a daily YouTube vlog with 5 million subscribers. 5,000,000!!!  And then he quit. Pretty much cold turkey. Though I was guessing something was up when he didn’t publish anything for a few days. He, of course, did a video on that he’s stopping the vlog and moving on to other […]

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Looking back on 2016…

Christoph

November 29, 2016

Stories

There’s still a month left in 2016, but I’m taking the time today to wrap things up here for the year. (More on that tomorrow.) This year was interesting and more successful than unsuccessful. I flew around the globe again, sharing and training the important message of sharing our authentic stories. 90,000 airline miles total […]

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Reliving your entire childhood on one walk

Christoph

November 28, 2016

Stories, Travel

I grew up in Düsseldorf, Germany, but today live in the United States. On a recent trip back, while I was speaking at three events in Europe, I took a 2 1/2 hour walk around town-basically most of my childhood. It was kind of interesting I walked by my old schools, where I practiced Judo […]

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TRAVEL CLEANLINESS TIP: What a great idea when flying…

Christoph

November 27, 2016

Travel

I was getting ready to fly  Chicago –  New York City when the woman about to sit next to me got out wipes and proceeded to completely wipe down her seat.  Everything. The back. The tray area in front of her, too. I looked at her and she said: “Sorry. Getting sick is the last […]

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Prediction: A/B testing will disappear as experiences become truly personalized

A/B testing, of course, is a technique that marketers use to optimize their content and websites. It’s a somewhat easy way to figure out what works best: Are more people clicking on the blue box or the orange box? Do more people read this article if I post the picture here or there? A/B testing […]

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How event planners and people running meetings can use content marketing techniques for success 

We’ve all been in meetings and at conferences that were just bad. A waste of our time. Why am I here? Who thought this was necessary? Might as well have left me a voicemail that I could easily ignore. Ha. Many times when meetings or conferences blow for the attendees it comes back to one […]

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These WordPress plugins help me with content creation and blogging

Christoph

November 23, 2016

WordPress

WordPress, the blogging platform that I use for this blog, does offer many different plugins. A plugin is basically an add-on that helps me customize my site’s functions without having to do development work. They can usually be installed with  one click. What’s nice about plugins is that they can make many things easier for […]

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#Dadlife: Why date night without leaving the house is not lame 

Christoph

November 21, 2016

Stories

Every once in a while my wife and I like to have a date night. So our two girls go to the sitters and we go out to a movie or dinner or something like that. It usually included going out because that seems to be the standard definition of a date. But more recently […]

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[FITNESS BLOG] How I plan to lose weight over Thanksgiving

Christoph

November 20, 2016

My Fitness Tips, Travel

Weight  is one thing I struggle with. It went way up a few years ago, then went way down and then kept going up and down and up and down. It’s like a never ending battle. It’s extremely hard to actually eat the right amount of calories with the size of portions being served in […]

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I’m done blogging, sharing knowledge and stories [This blog is now closed]

As my blogging on this site has grown in popularity (thanks all!) messages like this have become more common: “Great blog. I’m implementing many of the things you talk about.” I’ve even heard from higher education institutions in North America who are quoting concepts from my blog in classes. Those things are great to hear but […]

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Being authentic doesn’t mean we should be boring

Christoph

November 18, 2016

Change Leadership

But that’s just how I am. Boring. That’s how I talk.  Isn’t being me what Authentic Storytelling is about? Yes, totally, but boring authentic stories don’t get consumed. They get ignored. If you are boring, it doesn’t mean you have to change completely, but just know that your stories might not be as impactful as […]

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[CUSTOMER SERVICE] Customers should never have to repeat their request on the same phone call!

Christoph

November 17, 2016

Customer service

It drives me crazy when I’m calling a company and get transferred and transferred and transferred. “Sorry, somebody else is in charge of that.” Every transfer usually means I have to repeat my request, restate my password, my name, remember where my wife and I met, etc. etc. Come on, people. This is not customer […]

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VIDEO: I sometimes get negative audience feedback, too! Here it is…

Christoph

November 16, 2016

Strategies

I’m quick to share the positive testimonials I get when I speak. I create images with text and share them wide and afar. Some might say I’m throwing them a parade – a phrase I first heard on a Curalate/IMA webinar I was a guest on. You can find many of those positive testimonials on […]

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VIDEO: How helpful marketing teams can find ways to publish stakeholder content

Helpful storytellers often find ways to find a story for just about any topic. Look a little deeper to help people share their stories. Here's how.

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Even conversations with one-word “sentences” can lead to miscommunication 

Christoph

November 13, 2016

Customer service, Words

In case anyone forgot how easy miscommunication actually is, here’s an example.  I bought something at a store. “Receipt?” the cashier asked.  “Yup.” “Okay, bye. Have a great day.” “Can I get my receipt?” Yup. I guess my yup sounded like a nope? Maybe I do pronounce my yeses in a no kind of way. […]

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The Waze app now reminds us to not forget our kids in the car 

Christoph

November 12, 2016

Stories, Technology

We see the stories usually during the summers – another parent forgot their baby in the car, the baby died because of the heat and wasn’t found until later – sometimes as late as the end of the day when the parent returns from work.  The stories are heartbreaking for all involved and parents can […]

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Create Once, Publish Everywhere: How to turn your podcast into a book

Christoph

November 11, 2016

Strategies

I’m a big fan of the Create Once, Publish Everywhere model. It’s really the only way to get the most out of our content anymore. This can include publishing your book based on your podcast, which is what Jared Johnson did. More about that in a moment, but here’s how Create Once, Publish Everywhere usually works for […]

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[TRAVEL] How to maximize international speaking or business trips 

Christoph

November 10, 2016

Strategies, Travel

This article discusses how to get the most out of international business and speaking trips. Tips to get even more business out of one trip by global speaker Christoph Trappe.

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