Content marketing: Telling Meaningful Stories

PODCAST: The roles in content marketing

This podcast discusses the different roles an organization needs to successfully execute a content marketing strategy. I discuss the roles of project owner, editorial director, content producers and web producers. Audio not playing or can’t listen today? Try the transcript below:  Hi there, Christoph Trappe here with The Authentic Storytelling Project, and today I want to […]

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My 2018 content marketing prediction: More predictive analysis content!

I predict an upswing in the use of predictive analysis in content marketing in 2018.

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Does social media advertising work? Yes! Exhibit 1: Russian political ads in the United States

Advertising really does get a bad rep and much of it is actually deserved. Advertising and commercials rob us off time that we could spend on other things and can be quite annoying. That’s why online ad blockers are continuing to become more and more popular. But here’s the reality of things: Social media advertising […]

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How to get more views on LinkedIn …

You may have noticed some kind of posts appearing more often on the top of our newsfeeds than others. To me, it appeared that the posts that would show up in my feed at the top more often than not we’re the ones that were more conversational, a little longer and told a little bit […]

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Are we lazy when we use pre-written messages?

Christoph Trappe

October 28, 2017


If you use an iPhone or LinkedIn you may have seen the recent onslaught of pre-written suggested responses. For example, in LinkedIn messages, every time somebody messages us we get three options for one-click responses: In that example, I shared a link and the response was “awesome” and then my suggested responses were “thanks,” “not […]

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VIDEO: With all this hate flying around this needs to be said …

Christoph Trappe

October 27, 2017


Social media and even some of the political rhetoric around the world is just pure hateful. Don’t trust these people. This other group is taking jobs belonging to somebody else. Etc. etc. Who can we trust or hate today seems to be a common theme. Ugh! That’s the stuff I often see and read unfortunately […]

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Hire your next content marketing strategist here

Confirmed talks


Dec. 6, 2017
Des Moines, Iowa


Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

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why content marketing projects should be fun


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