Content marketing: Telling Meaningful Stories

Digital engagement: All decisions should benefit the end-user

There’s way too much talk about converting people to do what we want them to do out there. It’s about me, me, me – the organization who happens to own the website I’m on, or whose social media account happened to show up in my feed while I was actually paying attention. We focus on […]

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Sometimes plans need to change – right now!

I’m all in favor of making plans and sticking to them. But sometimes they need to change. Quickly. I was in Orlando in late 2015 for the Healthcare Internet Conference (aka HCIC). My plan was to go run on the treadmill. Running in unfamiliar places can be hard and jumping on the treadmill is usually […]

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We are defined by what we constantly talk about

As I’ve said many times, including on here, on social media and while speaking at conferences: Authentic stories are first lived, then told. But there’s also another way to think about our own authentic stories: We are defined by what we constantly talk about. This includes specific topics or tones of things we say. Specific topics […]

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Let’s stop the Call to Action Madness!

“I can’t remember all the Calls to Action I’m supposed to follow. Everyone wants me to do something. So I tweeted instead.” – @ctrappe Everyone wants us to do something: Click here Buy this now Open my email, please Follow me on 59 other social media networks I get it. Our livelihoods might depend on […]

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Everyone has an agenda and that’s OK

Christoph Trappe

November 5, 2015

Strategies

I have no agenda. Baloney. (That’s not swearing. LOL.) Don’t we all always have an agenda? Having “no agenda” is kind of an agenda, too. Ha. Really, it’s OK to have an agenda. It means we have a purpose. “Having an agenda means we have a purpose.” – @ctrappe Click To Tweet If you analyze […]

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Be aware of the experts who can’t do any of what they are talking about!

There certainly are enough self-proclaimed content marketing experts out there. They seem to have forgotten that you aren’t an expert until some other people call you one. “You are an expert when other people call you one.” – @ctrappe Click To Tweet Certainly, experts and thought leaders can’t be good at every single task in their […]

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TWITTER REPLACES FAVORITE BUTTON WITH HEART! I HEART THAT!

Twitter officially replaced the favorite button with a heart in November 2015, which is good, because most people were using it to like things similar to what they do on Facebook anyway. My friend Karla Campos reported that Twitter tested this function on her account in June 2015. Original Feb. 10, 2015, post below: On […]

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Learned by trial and error: My tips for the international business traveler

Christoph Trappe

November 2, 2015

Stories

In 2015, I ended up traveling in 19 consecutive weeks. Only once for the entire week. Most trips were 1-3 days. Two international trips. 12 U.S. states. Three of the four U.S. time zones. Two foreign countries – Canada and India. Who knows how many selfies? Ha. There certainly are things that can be learned […]

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How to correctly use a Facebook Photo Album While Still Live Posting Pictures

This article discusses how to live post pictures while also funneling them into the correct Facebook Photo albums.

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The reasons you still need to exchange currency while traveling internationally

Christoph Trappe

October 29, 2015

Stories

I had a couple of international speaking engagements in late 2015 and was trying to not have to exchange money for the local currency – mostly so I could blog about it: Why you no longer have to exchange money while traveling abroad! And I figured since I never carry cash at home, maybe I […]

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British Airways easily moves customer service from social media to the phone

This article discusses how British Airways offered great customer service by moving communications from social media to the phone.

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One-sentence blog posts on LinkedIn are not user-friendly

Blogging on LinkedIn is a strategy to get your message shared with a wider audience. I’ve done it before and found that I can reach a different group of people – one that may not necessarily come visit my blog on content marketing and storytelling here. But, of course, with any feature there are always some […]

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Somebody needs to wade through all this content to find the stories worth sharing

Some stories take time to unfold. Stories in real life aren’t like the movies or TV shows where it’s all made to fit into a specific time frame. “Some details aren’t that engaging.” – @ctrappe #contentmarketing Click To Tweet Real life stories can unfold over hours, weeks, months or even longer. There are down times. […]

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When you have to make the decision to put your dog to sleep

Christoph Trappe

October 23, 2015

Stories

I still remember the day I picked up Freckles, our German Shorthair of 13 years, as a pup in West Liberty. We got him from a house nearby for under $100. I carried him four blocks or so because he hadn’t been trained to walk on a leash. Boy, did that change quickly. He was […]

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No excuses: I’m not a runner but I run 

I’ve never considered myself a runner – even during the months I logged 60-80 miles. It just wasn’t and still isn’t how I view myself. I would say that “a running lifter” is more accurate. LOL. But yet I see the positives of running. It feels good, it helps me lose weight or at least […]

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We build relationships over agreement

Christoph Trappe

October 21, 2015

Strategies

As much as people say that a good discussion with varying viewpoints is great, helpful and collaborative, disagreeing with each other doesn’t feel good. Even for those of us who love the debate. With all the online and offline talking I do throughout the day, it’s crossed my mind that agreement is needed to build […]

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Confirmed talks

 

Annual conference
Reno, NV
Oct. 8-9. 2017

San Francisco
Nov. 6, 2017

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

Also catch me at…

 

 

why content marketing projects should be fun

 




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