Content marketing: Telling Meaningful Stories

When is it okay to complain publicly on LinkedIn or other social media networks?

You likely have seen the posts on LinkedIn: Why would recruiters think I want to read their lengthy emails? Stop calling, stop calling, stop calling. OR I have four openings and I cannot believe that people would apply for more than one. At this senior level! OR I cannot believe that people would send me […]

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Marketing and communications: Why sharing your strategy is not a weakness 

A visit to a childrens’ place reminded me that it’s quite OK to share our strategies with others. Just because others know our strategies doesn’t mean that they can actually implement them or even want to. But yet I often still see the attitude and mindset by marketers and communicators that their strategy needs to […]

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Maybe the term “content marketing” needs to go and be changed to … 

Christoph Trappe

March 11, 2017


Content communications OR content connecting OR something else? But let’s back up a bit and let me tell the story from the beginning: The other day I posted to several social media networks that I was quitting content marketing. That of course prompted a number of people to message and text asking if I had […]

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Digital marketing leaders: Be prepared to repeat yourself A LOT!!!

“How many more times do I have to explain this?” “I’ve said that for years.” And at some point people understand it, actually hear it and most importantly – believe it! But as a (digital) change agent you might as well get used to one thing: You’ll repeat yourself a lot. Maybe even for years […]

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[FACEBOOK] How to pick better preview images for your website link on Facebook

Sometimes preview images for links on Facebook don't work. This article shows you how to pick and upload better ones.

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[SOCIAL MEDIA] How to promote your Instagram post and should you even do that?

As we know social media is becoming more and more a pay-to-play kind of environment. You have to pay to get your content in front of more people. That’s how the social networks now make their money. Instagram is no different. The photo sharing network  now lets you promote post directly from within the app. […]

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