Content marketing: Telling Meaningful Stories

How to present without PowerPoints

I’ve presentered with PowerPoints and without them. There are certainly advantages to both: With PowerPoints Allows us to present visuals Allows us to stay on track Can be shared with audience members later – but really I’ve never looked a PowerPoint again from a presentation I attended. Do people routinely do that? Slideshare allows us to […]

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Some ways to blog feel less like work 

Sometimes I blog on my smartphone – despite my laptop sitting just a step or two away. But, yet, I chose to type out a few hundred words with mostly my two thumbs inside the mobile WordPresss app. I’ve said before that this technique can help us blog in those spare moments of free time. […]

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Do Tweets with images really perform better on Twitter?

Tweets with images perform better!!!! We’ve seen the studies and expert opinions. And yes, I’ve seen accounts that have Tweets that perform a lot better when they include authentic and uniquely original photos. I set out to take a look and see if this was the case for my Twitter account, which as you may recall was […]

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Things to remember with your social media video in 2016 and beyond 

Some have called 2016 the year of video and live streaming. I think that’s great because video storytelling and live streaming are great ways to take your authentic storytelling content marketing up a notch.  And great videos can be shot and produced with the devices in our pockets – the smartphone.  But there are also […]

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“We can just add social media (or whatever) to somebody’s job title” doesn’t work!

“Other duties as assigned” might appear to be a blank check to some so-called managers but assigning tasks on top of tasks that an employee doesn’t have the skills for doesn’t set up anyone – including the manager – for success. Additionally, it might not make the best use of a team member’s top strengths. […]

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Periscope: Let’s add some value, friends!

I love, love, love Periscope, the still somewhat new live streaming app.  I love how you can watch people’s live stream from the beach while I’m sitting in my living room under a blanket in snowy Iowa. I love when people share actual expertise. I love the conversation that is possible. Related: More Periscope blog […]

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MeVee – another live-streaming social media app – launches

There certainly are enough live streaming apps out there with Periscope, Meerkat, Blab and now MeVee, which launched in early January 2016 right in time for the CES conference. And there are other live-streaming services as well that have been around for years. I was made aware of the MeVee launch by a Tweet from social media […]

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Facebook Profile “Pictures” Now Can be 7-second Videos

I just ran across this new Facebook feature. Facebook Profile Pictures are no longer restricted to just photos. Ha. You can now upload a short video. As you can see in the nearby photo, you can upload a 7-second video as your profile photo. Seven seconds go by fast, so make every word count. As […]

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Our blogs can drive connections to our social media accounts, too

I know many of us post links – and some of us unfortunately only links – on social media to our blogs. Click. Click. Click. We are after that click. But it’s not all about the click – as you’ve heard me say. It’s about connecting with people wherever they are. Sometimes it’s on here. […]

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What if we make 2016 the year of being relevant and real?

Christoph Trappe

January 1, 2016

Strategies

As everyone is publishing or has published their content marketing and digital marketing predictions, I will not follow that trend as usual. 🙂 Instead of us all chasing the latest shiny object, network, technique, whatever, what if we instead focus on just one thing: Let’s be real (and authentic) with each other. 2016 Goal: Be […]

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Why marketers should care about the Twitter heart/like button

Christoph Trappe

November 29, 2015

Social media

The power of social media is in that we can easily share messages and stories with our networks. The Twitter like button (aka the heart button) isn’t typically helping with that but marketers shouldn’t completely disregard its usefulness.  The only way – as far as I can tell – on Twitter to share somebody’s Tweets […]

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Christmas is full of stories and memories

Christoph Trappe

November 29, 2015

Strategies

It’s that time of the year, when families are together around the Christmas tree, children get gifts they need want and where stories are made lived. (OK, I’ve used my allowance for strike-thru effects for the year. Ha) Seriously, though, I still remember my childhood Christmases. Many parts of them: The boring ones, the obnoxious ones and the […]

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And that’s it for phone numbers I have memorized and actually work 

Christoph Trappe

November 28, 2015

Stories

Remember how those of us older than 25 or so used to have to memorize phone numbers? Our home number  Mom and/or dad’s work phone  Grandparents Etc. My grandma and mom’s numbers were two of the last numbers that I still had memorized. I used to call them from rotary phones, then push-button phones and […]

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Somebody giving you a compliment should be followed by just a “thank you”

Christoph Trappe

November 26, 2015

Stories

What do many of us say when somebody gives us a compliment? We start explaining how others helped or how it’s not as great as it should be, yet. “Congratulations, for being fit Christoph.” “Thank you, but you know I actually gained some weight.” Or I might deflect the credit to my wife who cooks […]

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