Content marketing: Telling Meaningful Stories

Our blogs can drive connections to our social media accounts, too

I know many of us post links – and some of us unfortunately only links – on social media to our blogs. Click. Click. Click. We are after that click. But it’s not all about the click – as you’ve heard me say. It’s about connecting with people wherever they are. Sometimes it’s on here. […]

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What if we make 2016 the year of being relevant and real?

Christoph Trappe

January 1, 2016

Strategies

As everyone is publishing or has published their content marketing and digital marketing predictions, I will not follow that trend as usual. ūüôā Instead of us all chasing the latest shiny object, network, technique, whatever, what if we instead focus on just one thing: Let’s be real (and authentic) with each other. 2016 Goal: Be […]

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Why marketers should care about the Twitter heart/like button

Christoph Trappe

November 29, 2015

Social media

The power of social media is in that we can easily share messages and stories with our networks. The Twitter like button (aka the heart button) isn’t typically helping with that but marketers shouldn’t completely disregard its usefulness.  The only way – as far as I can tell – on Twitter to share somebody’s Tweets […]

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Christmas is full of stories and memories

Christoph Trappe

November 29, 2015

Strategies

It’s that time of the year, when families are¬†together around the Christmas tree, children get gifts they need want and where stories are made¬†lived. (OK, I’ve used my allowance for strike-thru effects for the year. Ha) Seriously, though, I still remember my childhood Christmases. Many¬†parts of them: The boring ones, the obnoxious ones and the […]

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And that’s it for phone numbers I have memorized and actually work¬†

Christoph Trappe

November 28, 2015

Stories

Remember how those of us older than 25 or so used to have to memorize phone numbers? Our home number  Mom and/or dad’s work phone  Grandparents Etc. My grandma and mom’s numbers were two of the last numbers that I still had memorized. I used to call them from rotary phones, then push-button phones and […]

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Somebody giving you a compliment should be followed by just a “thank you”

Christoph Trappe

November 26, 2015

Stories

What do many of us say when somebody gives us a compliment? We start explaining how others helped or how it’s not as great as it should be, yet. “Congratulations, for being fit Christoph.” “Thank you, but you know I actually gained some weight.” Or I might deflect the credit to my wife who cooks […]

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#Thanksgiving is not about #Thanksgetting

Christoph Trappe

November 25, 2015

Social media

Verizon decided to run on Twitter a #Thanksgetting hashtag campaign right before Thanksgiving 2015. It just struck me as odd. I’m thankful for a lot of things this year: An awesome career, team and boss. A healthy family A life that has lots of great experiences because of the people in it. I have stopped […]

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Who said that? People want to know…

I’ve heard the following about you recently. What¬†follows is never positive. Sometimes it’s not even constructive. So we ask: Who said it? And the response is that the other person either doesn’t know or says that the name can’t be released. But we often want to, need to know who said it. If we don’t, […]

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What to do with Twitter buttons after Twitter removed share count numbers!

As share counts have disappeared from Twitter buttons across the web in late November 2015, many discussed why this was a good or not so good decision by Twitter. Many good reads and well-thought out opinions out there. That’s all good but what should we do with the Twitter share button on our own site? Some […]

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FITNESS BLOG: How to actually get to 10,000 steps in a day 

My perception poll (ha!) found that I see more people with fitness trackers around their wrists than watches. But seriously, fitness trackers are all the rage. I’ve had a few. I first started with the Jawbone, which kept breaking. I then used the latest iPhone, which seemed fancy that it could do that, but I […]

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Digital strategy: Some talk. Some know.

It seems to me that there are three big camps in digital strategy: Those that talk Those that know Those that dump data The talkers The first group sounds really good – you know when they are talking. They throw around the latest buzzwords. They tell you it’s about engagement, calls to action, blah blah […]

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How long does content creation actually take?

Content creation can sound so simple: Interview people (It’s just like talking over dinner, right?) Write an article Social media!!!! Social media!!!! Shoot some photos Shoot some videos Do a podcast, too, while at it. In some people’s minds content creation – whether it’s in content marketing or traditional journalism – shouldn’t take that long. […]

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Having a ghostwriter doesn’t necessarily make stories inauthentic¬†

Some of us can can write and some of us can write in a way that people actually want to read. Most everyone is an expert at something. And some of us are the thought-after experts in topics of wide interest.  Sometimes we call those topic areas with viable audiences, which is an audience that […]

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With the terror in Paris unfolding check your pre-scheduled social media posts now

Christoph Trappe

November 13, 2015

Social media

As over 100 people were killed in Paris, please check your pre-scheduled social media updates to ensure you aren’t saying something you might regret later. I’m thankful to a friend who reminded me of the importance of this when terrible events like this happen. Julie Perrine ran across this post on Facebook: And right on top […]

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Is it more important to be accepted by our peers or our audiences?

Many industries hand out awards that are recognitions by peers.  Journalists submit entries that are then reviewed and judged by other journalists. Of course, those other journalists aren’t the actual target audience of the journalists submitting their potentially award-winning work. But yet they decide what is best of class. This concept doesn’t just apply to […]

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Job candidates now review companies on the interview process 

Online reviews of course have been around for a few years. People… review the books they read and other items bought on Amazon. leave ratings on Facebook. rate their physicians on a variety of sites.  give 1 to 5 stars to businesses they presumably dealt with on Yelp. review their employer or former employer on […]

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Confirmed talks

 

Annual conference
Reno, NV
Oct. 8-9. 2017

San Francisco
Nov. 6, 2017

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

Also catch me at…

 

 

why content marketing projects should be fun

 




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