Content marketing: Telling Meaningful Stories

Fine, I won’t read the story I came here for then

I read a lot of stories and content on a daily basis. I’m interested in what people are saying and what the alleged latest trends are. A lot of the content I consume I find through social media shares and I get dozens of enewsletters as well. Many of the enewsletters all come at the […]

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What ya waiting for? Try the new social networks now!

You know what the front runners in digital storytelling all have in common? They didn’t waste time when new avenues opened up. Twitter launches. They try it. Blab launches. They try it. Hey, hey, here’s my weekly show. Is it on your calendar? In the meantime, they’ve continued to build their email list. You know, […]

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HIPAA is not a reason to not share authentic stories

HIPAA, the Health Insurance Portability and Accountability Act, is sometimes cited to be a hurdle in healthcare to share authentic stories that involve people (aka patients). Since the best stories involve people, chances are that some of the best stories worth sharing by healthcare organizations do indeed involve patients. Related: Finding good stories through story shopping And […]

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How can you ensure to not miss specific people’s posts on social media?

There are some people we just need to mute, unfollow and sometimes even block on social media. Of course it’s everyone’s own personal choice what content they want to see and which stories they want to ignore. And then, of course, there are those users – some of them power users – whose posts we […]

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“I’m excited to present this post to you.” [It’s OK when it’s meant]

You’ve heard me share my displeasure with people using phrases like this in their news releases, product announcements and – yes – social media posts: We are excited to …. We are pleased to … We are thrilled to announce… And then the announcement of some new development, hire, change or something else follows. I […]

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Take it personal: Periscope notifications get wording right!

If you follow people on Periscope you likely have received a mobile notification that says something like this: Ctrappe wants you to watch ….     I had a number of people offline comment to me that they have appreciated my personal invitations to watch something I deemed worth watching on the live social media video app. […]

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#wordsmatter: Storyteller over content creator and other marketing words that should be changed 

When I grew up with the hopes of becoming a journalist the term content creator never even crossed anyone’s mind. Neither did storyteller. Journalists practiced journalism and marketers marketed. Even though, content marketing was already being practiced by several organizations the term was not yet widely used for around another 20 years. When I practiced […]

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What does it mean to streamline social media for an organization? 

How do we make things more efficient? How can we streamline the process? How can we make sure one person does it? I know that there’s a place for structure in authentic storytelling on blogs, social media and even offline channels. As much as we talk about digital only here and elsewhere, offline content is […]

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What journalism skills can be used directly in content marketing?

Some journalism skills can be transferred directly to the content marketing world. Let’s take them one by one. Meeting deadlines  Journalists are constantly faced with deadlines in a near 24/7 news cycle. A deadline is a deadline. If it’s missed, the TV newscast might be short a story or the newspaper article didn’t get edited. […]

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Yes, I’m always looking to top yesterday’s performance

I used to walk 3 miles, then that felt like old hat and I started running, first slowly, then a little faster, then a little further. I always try to top yesterday. Daily. Every day was a competition with yesterday. Then I would go to the gym at 5 a.m. Sixty minutes was plenty of time. Then […]

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#CMAD: Yes, personal branding techniques can be used in the corporate world

Happy Community Manager Appreciation Day 2016. For the 2015 day, I blogged about why community manager is not an entry level role. (Read that post here if you like.) This year, I would like to discuss the difference between building a personal brand vs. an organizational one on social media and online communities, including blogs, and how personal […]

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Where would you go to find somebody? Facebook or Google?

In January 2016, somebody’s cat ended up camping out in our front yard. Of course, my daughters declared that we “now have a cat.” I even got some puppy eyes while that case was made. But, it was somebody’s cat and, really, I don’t need or want a cat. Good thing it had an Animal […]

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When I didn’t say a word for 24 hours!

Christoph Trappe

January 20, 2016


In late 2015, I totally lost my voice. I sounded terrible and of course tried to suck it up and just keep going. Clearly, that didn’t work, so I decided to just stop talking for a day, drink tea and try to get my voice back. I spent the day at home – mostly in […]

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Changing something we’ve done for a long time is soooo hard 

The longer people do something the harder it can be for them to change their minds, outlooks, opinions, etc. I’ve been managing people for 30 years. This is how you do it. I’ve been on Twitter from nearly the beginning. Don’t tell me about something I should change. I know how to be a mom. […]

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