Content marketing: Telling Meaningful Stories

[CUSTOMER SERVICE] Personalization based on geography doesn’t always work

My February 2016 trip to Germany was the first time back in Düsseldorf since smartphones, apps and other related technological advances had entered my life. So I was using mobile websites to check flights, apps from United States-based companies to check rentals and other related things.

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Let’s not give buzzwords a bad name here

Christoph Trappe

February 26, 2016

Strategies, Words

Sometimes when I start blabbing about authentic storytelling, I get interrupted (when it’s offline) or people start commenting and responding (when it’s online): “Oh yea, storytelling. It’s the latest buzzword.” Sometimes people will start a debate on “what’s wrong with the way people used to share their message?” And even: “Why do we now have […]

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[FACEBOOK] How to thank all those people who wished you a Happy Birthday on Facebook

Christoph Trappe

February 24, 2016

Social media

Happy birthday. Happy birthday. Happy birthday. You’ve probably seen the posts on Facebook and may even have gotten dozens or hundreds of happy birthday posts on your wall on your actual birthday as well. The first time I got more than 100 “Happy Birthdays” on my wall by my Facebook friends, that felt great. Then […]

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[STORY DEVELOPMENT] The best stories can come out of casual conversations

Do things with a purpose. Follow the process.  What’s the plan? Follow it!!!! Blah, blah, blah. I’m all for doing things with a purpose. Seriously! But, it’s a fact that some of the best stories – whether it’s in journalism or content marketing journalism come out of casual conversations with subject matter experts.  Recommended reading: […]

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When I was publicly demoted…

There’s power behind making public statements – even when they don’t feel good. By way of example… Football players get demoted and promoted publicly all the time. And to make it even more “fun”, sports writers and fans all get to share their opinions and alleged knowledge about the moves. I was there once. When […]

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[CONTEXT] Oh no, kids are being told “no” more than “yes”

Christoph Trappe

February 21, 2016

Words

I’ve seen a number of studies and comments now on children hearing way more “no” from their parents (and others) than they hear “yes.” This has often been shared as a sign that the parents are oh so not empowering their children. Bad, bad parents! Oh, please, but no. Ha. Maybe there’s truth to the numbers, […]

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If you aren’t sharing the details, don’t blame people for not knowing them

You may have been there. It can be a one-on-one conversation or even a meeting with a number of people. One person tells a story involving others not there and people are outraged, surprised or whatever is the natural reaction. Then – sometimes later in private to somebody else – it’s revealed that this person […]

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How and why to use the Twitter mute button

Christoph Trappe

February 19, 2016

Social media

Twitter allows you to block and unfollow people that aren’t of interest to you or that are annoying. But there’s also a third option: The mute button.  I usually mute people before I unfollow them and I unfollow before blocking.  Blocking people  When you block somebody they can’t see your updates and you can’t see […]

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[CONTENT MARKETING] What’s the ROI of not trying?

Sometimes we don’t know if things will work out. Are we about to make the right decision. Why should we change anything at all? Things are going well. They are fine. Have you seen how often people’s predictions are wrong? All the time! But sometimes people are right. Were they lucky? Maybe? Were they safe? […]

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Yes, it’s always about us, which is what makes it hard to be customer-centric

One of the reasons it’s so hard to be customer or user centric is that most of the time that customer or user isn’t us. And it’s always about us. We know us. We see life from our own perspective. That sounds selfish – because it kind of is. But that’s life. Even people who […]

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[Social media photos] How to push Instagram photos to Twitter correctly

Christoph Trappe

February 13, 2016

Social media

I recently posted Photo No. 1,000 and reached 1,000 followers on Instagram and it’s one of my main networks in 2016. Currently, I’m highly active on Twitter, LinkedIn, Facebook and Instagram. Sometimes I feel the need to also post an Instagram photo to Twitter and sometimes Facebook. Instagram has a sharing function directly build in. It […]

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How to add a second Instagram account to the app and dangers to consider

In mid-February 2016 Instagram added a function that allows us social media marketers, community managers and really anyone to add more than one account to the photo-sharing app. Of course, when we mix accounts in one app – especially when some are personal and some are professional – there’s some danger to post that personal […]

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People won’t hear you if you are silent

You probably have seen the studies: Most people don’t share things on social media  Or A small group of so called power users shares the majority of content on social media Really, I could have told you that by looking at my Facebook feed. Sincerely, Researcher Trappe. Really, let’s get started, friends. Share your stories. […]

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If you have to explain it it’s not designed well

My 18-month-old daughter uses the iPhone like she has taken the “iPhone for babies” class. Of course, there’s no such class (I think) and iPhones don’t have to be explained. You pick them up – including babies apparently – and start using them. They are designed so well they don’t need explanations. Unfortunately, not everything […]

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