Content marketing: Telling Meaningful Stories

ONLINE REVIEWS: Sometimes we – the customer – just don’t want to discuss negative reviews any further 😱👎⭐️

You’ve probably heard me talk about that responses to online reviews and really any customer feedback publicly or not publicly are usually better than no response at all. But sometimes additional discussion from the perspective of the customer, i.e. the person leaving the review – is not something that’s desired. This really hit me over […]

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If you don’t respond to follow-up messages this is for you… [COMMUNICATIONS]

Here’s the scenario:  Recruiter/ conference planner/ media person/ etc. reaches out to me with a question for availability, pricing or to chat about an opportunity.  I respond quickly. I like to think it’s my thing.  I’m available. Here’s a budget range. I can offer that service. Hop on a call? And then nothing. They forgot […]

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When I ran into a demonstration in Berlin …

On my Summer 2017 trip to Berlin I was having beers with a friend when I saw a lot of police 👮 activity outside. You know how it is …. once a reporter, always a reporter. Time to investigate and we were done with our beers anyway.  Ich bin ein Storyteller.  Turns out a demonstration […]

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The importance of making content marketing projects fun 😍😜🤔😀

I was speaking in Berlin at the Best of Content Marketing conference in June 2017 and tried something new: I used emoji pillows for my talk. Let me walk you through that. Keep in mind the point of this article is to show how important it can be to make projects fun so frontline staff […]

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[TRAVEL] How to use the Uber app in Berlin even though Berlin doesn’t have  many Ubers 

Berlin doesn’t allow Uber so on a trip to speak at the Content Marketing Forum 2017 in Berlin I opted for taxis over a rental car for my ground transport.  That was until I opened the Uber app, you know just to be sure it really isn’t working. And, yup, I couldn’t order an Uber […]

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March 3, 2018

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why content marketing projects should be fun