Content marketing: Telling Meaningful Stories

Why some goals are a waste of time in content marketing 

I’m all for goal setting and they’ve helped me professionally and personally reach many successes.  But many times the goals I’ve set weren’t very specific to measurement. They were specific to intent and mission.  When I lost 130 pounds my goal wasn’t to lose 130 pounds. It was to get healthy and lose weight. I […]

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[PUBLIC SPEAKING] How to do a 2-hour workshop without PowerPoint

I’ve been working on making this year’s keynotes and workshops different. I’m trying to do fewer PowerPoints, more and different interaction and keep things even more interesting for attendees. I’ve even started using stand-up comedy techniques. Yup, learn from wherever necessary. In February 2016 in New York City, I was leading a 2-hour workshop on […]

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[CULTURE] How to not drive people crazy with email all weekend

This article discusses why you might consider scheduling email messages and explains how to do it.

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When to stop arguing over content/wording/graphic elements/etc.

There are many ways to tell a story and yet some of us out there decide to argue over some of the most interesting (aka trivial) things: This font is 1 size too small. INCREASE IT! Use affect (or maybe it’s effect – 😉 LOL!) over impact. Over does not mean the same as more than – though the AP […]

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Why not to apologize for an “incomplete idea” or for “thinking out loud”

I love innovation, coming up with new ways of staying relevant and using new tools. It’s not always about only the new, shiny object either. There are plenty of established things that are still worth using or keeping around – even while we are continuously innovating. And sometimes it’s not about the tools anyway. It […]

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When “talking head” videos actually work

You’ve probably heard me blab about how  “talking head” videos are often not the most engaging way to tell authentic stories or share information.  Here are some reasons why that’s often the case. The speaker: is too stiff and formal. is reading a TelePrompTer and you can see their eyes move with the text.  appears […]

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[FOR CONSUMERS] How to use the Facebook Reaction Buttons 

Those new Facebook reaction buttons might get more complicated than the LIKE button. At least with the LIKE button we could explain that it was virtually the only way to acknowledge a post publicly without commenting. Recommended reading: What the buttons mean to marketers Like it to acknowledge it, to actually like it and to […]

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[FITNESS BLOG] How to minimize stopping while running in bigger cities

Running in bigger cities can be interesting for those of us used to more space – like in Iowa or other more open areas. I don’t necessarily mind running with a lot of other people around me, but big-city traffic lights can really cut into my actual running and also split time. (Yea, I’m competitive.) […]

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[CUSTOMER SERVICE] Personalization based on geography doesn’t always work

My February 2016 trip to Germany was the first time back in Düsseldorf since smartphones, apps and other related technological advances had entered my life. So I was using mobile websites to check flights, apps from United States-based companies to check rentals and other related things.

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Let’s not give buzzwords a bad name here

Christoph Trappe

February 26, 2016

Strategies, Words

Sometimes when I start blabbing about authentic storytelling, I get interrupted (when it’s offline) or people start commenting and responding (when it’s online): “Oh yea, storytelling. It’s the latest buzzword.” Sometimes people will start a debate on “what’s wrong with the way people used to share their message?” And even: “Why do we now have […]

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[FACEBOOK] How to thank all those people who wished you a Happy Birthday on Facebook

Christoph Trappe

February 24, 2016

Social media

Happy birthday. Happy birthday. Happy birthday. You’ve probably seen the posts on Facebook and may even have gotten dozens or hundreds of happy birthday posts on your wall on your actual birthday as well. The first time I got more than 100 “Happy Birthdays” on my wall by my Facebook friends, that felt great. Then […]

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[STORY DEVELOPMENT] The best stories can come out of casual conversations

Do things with a purpose. Follow the process.  What’s the plan? Follow it!!!! Blah, blah, blah. I’m all for doing things with a purpose. Seriously! But, it’s a fact that some of the best stories – whether it’s in journalism or content marketing journalism come out of casual conversations with subject matter experts.  Recommended reading: […]

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When I was publicly demoted…

There’s power behind making public statements – even when they don’t feel good. By way of example… Football players get demoted and promoted publicly all the time. And to make it even more “fun”, sports writers and fans all get to share their opinions and alleged knowledge about the moves. I was there once. When […]

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[CONTEXT] Oh no, kids are being told “no” more than “yes”

Christoph Trappe

February 21, 2016

Words

I’ve seen a number of studies and comments now on children hearing way more “no” from their parents (and others) than they hear “yes.” This has often been shared as a sign that the parents are oh so not empowering their children. Bad, bad parents! Oh, please, but no. Ha. Maybe there’s truth to the numbers, […]

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If you aren’t sharing the details, don’t blame people for not knowing them

You may have been there. It can be a one-on-one conversation or even a meeting with a number of people. One person tells a story involving others not there and people are outraged, surprised or whatever is the natural reaction. Then – sometimes later in private to somebody else – it’s revealed that this person […]

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How and why to use the Twitter mute button

Christoph Trappe

February 19, 2016

Social media

Twitter allows you to block and unfollow people that aren’t of interest to you or that are annoying. But there’s also a third option: The mute button.  I usually mute people before I unfollow them and I unfollow before blocking.  Blocking people  When you block somebody they can’t see your updates and you can’t see […]

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[CONTENT MARKETING] What’s the ROI of not trying?

Sometimes we don’t know if things will work out. Are we about to make the right decision. Why should we change anything at all? Things are going well. They are fine. Have you seen how often people’s predictions are wrong? All the time! But sometimes people are right. Were they lucky? Maybe? Were they safe? […]

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why content marketing projects should be fun

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