Content marketing: Telling Meaningful Stories

Who should run social media? Communications, the expert or an agency?

As many organizations are realizing that social media is not just a fad and a valuable channel for customer acquisition, the question arises: Who should run our branded social media account? Your options include: Marketing, communications or a related function in that area of the business An agency The expert – the person who has […]

Read More

Running in Cleveland

Christoph

September 23, 2014

My Fitness Tips

I attended Content Marketing World in September 2014 in Cleveland, Ohio, and of course, wanted to go on a run. I texted a friend who is originally from Ohio to get suggestions. Since I was staying near the Cleveland Browns stadium, he suggested that I could run along the pier and around the stadium. I […]

Read More

Running in Dallas: The Katy Trail

Christoph

September 19, 2014

My Fitness Tips

The Katy Trail is great place to go on a run (or walk) while in Dallas. On my travels to Dallas I try to hit the trail at least once. There are always plenty of others running early in the morning as well as later in the afternoon and evening. The 3.5-mile trail is fairly […]

Read More

Storytelling: Top 7 tips for everyone to shoot good video

Everyone can now do video. Many of us carry phones with cameras. Most of those phones even shoot high-definition video. But just because we have some of the tools, that doesn’t mean everyone can use them perfectly. Some of us – including me – have learned this the hard way. The key is to learn […]

Read More

“The Weight Loss Counter Revolution” Book Gives You The Tools for Weight Loss

Christoph

September 16, 2014

My Fitness Tips

As the lives of many Americans have turned more and more sedentary, our waistlines have grown. Many reasons account for this – including eating as much as previous generations that were more physically active than we are now. (Think working in the field, outside and no cubicle nation.) This is a serious problem for the […]

Read More

PODCAST: Words Can Have Different Meaning to Different People

This podcast discusses the importance of the words that we choose. The same words can have different meaning to different people. Sometimes this can lead to miscommunication and interesting decisions. This podcast discusses the importance of words and their meanings to different people. Audio not playing or can’t listen right now? Try the transcript below. […]

Read More

Using a standup desk helps my health, too

Christoph

September 12, 2014

My Fitness Tips

When a standup desk was first mentioned to me I was skeptical. Could I stand all day, or part of the day? Would I want to? I didn’t know, of course, how hard or easy standing in the office would be. I had heard that sitting all day was similar to smoking and not very […]

Read More

Living the story

Christoph

September 11, 2014

Strategies

Content marketing. Storytelling. Being authentic. Connecting with our audiences. All of these are current marketing terms and we might even call them buzzwords. It’s no surprise that I care about all of these, practice them and think that they can help organizations, groups and people all be more successful. They work, but they work best […]

Read More

PODCAST: Authentic and Unique Photos Add to Blog Posts

I routinely see people use stock photography in their unique and interesting blog posts. Anyone with a few dollars to spend can buy these photos – even the ones you just used. That doesn’t sound extremely unique to me. I have even seen the same photos being used by competing brands. Of course, I have […]

Read More

Running in Omaha

Christoph

September 5, 2014

My Fitness Tips

I was in Omaha, Nebraska, to speak at WordCamp Omaha in August 2014, and found some time to go running in Omaha. Of course, I didn’t know where to go running since I hadn’t been there before. I did the natural thing and asked my friends on Facebook for suggestions. Here’s what they came up […]

Read More

Playing catch – the stories we remember

As the summer of 2014 has come to an end, my six-year-old and I spent hours playing catch in our backyard. These are the stories we’ll remember. Her catching fast throws easily. The giggles. The first time she hit a faster pitch. The time her hit sent the ball over the two-story house. Running the imaginary bases after […]

Read More

Pre-beheading photos are graphic because we know what happens next

Christoph

September 3, 2014

Social media, Stories

Two American journalists were beheaded by masked men in the Middle East in 2014. Photos of the scenes right before the beheadings were shown constantly on some TV channels and circulated on social media. Some people mentioned seeing video posted of the actual beheadings. I didn’t watch those and also didn’t seek them out. A […]

Read More

Telling an organization’s story through plain English and in your own words

Using plain English to share stories can be harder than it seems. Many industries and groups use jargon and acronyms that are used daily, but don’t make much sense to the general public. Stories that are published should make sense to the general public. Especially stories published on our websites. As organizations continue to move […]

Read More

Why don’t we see our bodies the way they actually look?

Christoph

August 29, 2014

My Fitness Tips

Our own self-image can be so inaccurate it can border on misrepresentation. Many times we don’t see ourselves the way we actually look. Somebody once told me that this is our brain playing tricks on us. I don’t know why it happens, but I know that it does happen. Some examples … Growing up I […]

Read More

The stories we remember can help us

Christoph

August 28, 2014

Strategies

My second daughter was born in 2014. I was holding her and staring at this cute little thing, I started talking to her because I remembered a story. The story was about a family that was using the RED Ahead program, a United Way initiative that helps parents teach their new children. In part the […]

Read More

Saving calories for the evening

Christoph

August 22, 2014

My Fitness Tips

I’ve been tracking my daily calorie intake for a while now and a few things are for certain: It’s hard to figure out how many calories certain foods have.- for example when eating out or enjoying a homemade meal., Once the tracking is a habit it’s easy to remember to do. Planning calories for much […]

Read More

PODCAST: Content marketing helps experts become wider known

This podcast discusses how content marketing doesn’t make experts but helps already-existing experts become more widely known and why they would even want to. Audio not playing or can’t listen right now? Try the transcript below: Hi there, Christoph Trappe here with the Authentic Storytelling Project, and today I want to talk about how content […]

Read More

Some audiences need different details in stories

Some audiences want more details. Some just want the highlights and others might even want to ask follow-up questions. I was reminded of this when I spoke to a group early in 2014. When I talk to groups about storytelling, content marketing or social media I share the importance of stories. To show the power of […]

Read More

Re-Imagine Digital Marketing through Authentic Storytelling

Christoph

August 13, 2014

Strategies

Search algorithms change. Social networks evolve and sometimes fizzle away. One thing that isn’t going anywhere is the consumer’s need for relevant, educational, compelling and helpful information. The brands that feed this need — in the most relevant manner — will have the most customers, advocates and will make the most money! Helpful information is […]

Read More

Story alignment: Would that “internal” story work and make sense “externally?”

Christoph

August 11, 2014

Strategies

This is an interesting question, I think. Usually, when there’s a need for two versions, the actual internal story isn’t all that positive. In a true authentic culture story, alignment is a moot point. When it comes to story alignment a few questions come to mind: Why is there an internal story AND an external […]

Read More

Goals: “Just one more mile”

Christoph

August 8, 2014

My Fitness Tips

Setting goals is great and works. Yes, they’ve helped me get where I wanted to go. But sometimes, just starting without a definite goal can also work in the gym. Now, it’s always good to have some kind of idea about the destination. This could be as simple as a healthier or slimmer you. Those […]

Read More

PODCAST: What if your positive authentic stories turn negative?

Sharing our authentic stories publicly can be rewarding to the person sharing them and the audience consuming them. But, what if our positive stories turn negative? This podcast uses the story surrounding the birth of our second daughter in July 2014 as an example.    

Read More

Epic content marketing book shares how our stories can help our businesses

Content marketing is the practice of sharing relevant content for specific audiences to ultimately change people’s behavior and lead them to becoming customers. However, the actual piece of content isn’t selling and it’s not a traditional advertising or marketing message. Joe Pulizzi, founder of the Content Marketing Institute, lays out the steps to build businesses through content […]

Read More

Social Media Participation is a Mindset

Effective social media participation starts with the right mindset. However we look at our social media channels is how we’ll participate on them. If we think of them as traditional marketing channels – like billboards, TV commercials and newspaper ads – we will post things that are in line with those channels. That’s when we […]

Read More

Content marketers need relationships to share authentic stories

One of the prerequisites to being able to share authentic stories is the ability to build relationships. Sometimes those relationships are very short term. Sometimes they just appear short term. Many are long term – for better or worse. One of the prerequisites to being able to share authentic stories is the ability to build… […]

Read More

Scheduling blog posts and social media updates doesn’t hurt authenticity

Authenticity is already important in content marketing and storytelling. I believe it will become more important as more people, brands and organizations continue or start to publish content. I frequently speak about this topic at events around Iowa’s Creative Corridor and beyond and in general, people tend to agree with the message. I also share […]

Read More

Change takes time – but it’s hard to keep track of it

I’ve lost over 100 pounds since 2007. Wow. That’s seven years ago – as I’m writing this in 2014. Change takes time. But between 2001 and 2007 I’ve gained 60 pounds or so. That took some time, too. Change takes time and that’s true for the positive and the negative. Looking back today I wouldn’t have guessed […]

Read More

It’s time to retire the word “blog” – Let’s have a retirement party!

Christoph

July 17, 2014

Words

I’ve been trying to retire the word “blog” for years now. Mostly because I think it’s used as a catch-all term for many things digital that involve distributing content and stories  regularly. When I launched an 13-site community network at The Gazette Company in 2010, I called the sites “topical websites.” They covered very specific […]

Read More

Some channels get more attention than others

I record many shows on the DVR. Many of them I don’t find the time to watch – ever. Perhaps, the DVR playlist has replaced the stack of printed magazines I used to intend to read. I try to pay attention to all the shows, but there just isn’t enough time. But I do play […]

Read More

Content marketing: Cutting facts without losing control

Content marketers, storytellers and even executives can fall in love with the facts to a story they are sharing with a wider audience. “If we love them, our audiences will too,” might be the attitude. That’s not always the case, though. Sometimes cutting facts is a necessity. Our audiences will thank us. Not all facts […]

Read More

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Hire your next content marketing strategist here

Is it okay to swear in blog posts?

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

My customer service book

Confirmed talks

Druck

Berlin, Germany
June 29, 2017

Raleigh, NC
Aug. 22, 2017

sao-paolo

book now

Speaking feedback

Top twitter accounts to follow for marketing

Top 10 Content Marketer

on Klout 2016

klout





Official PayPal Seal

Quotes

social media book

Stories from the Social Side Book