Content marketing: Telling Meaningful Stories

The reason why photos on blogs should link to something other than themselves 

Every month (and most days) I look at my blog’s metrics to find trends. What’s working? What’s not working? Where are people coming from? What are they reading. And so on.  And this month’s trend clearly is this: People do indeed click on photos. I would assume they expect to be taken somewhere. Somewhere other […]

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Why to be careful with directive language 

“Do this…” “Here’s how you should do ….” Directive language – aka being bossy – hardly ever works. People don’t have to have to listen to it anyway. Short-term compliance won’t help us reach long-term goals. I once had a boss say to me:  “… And we have no choice but to do this. Go […]

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Ice Bucket Challenge – Millions Raised in Peer-to-Peer Social Media Campaign

July 28, 2016 update The Ice Bucket Challenge has made a difference according to published reports: Healthday reports “It actually funded a study that has discovered an important new ALS gene.” That’s great to hear. Read more here. August 24, 2014 post: Every Tuesday, people from around the healthcare industry discuss healthcare topics during the #hcldr chat on […]

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News stories delivered through Facebook Messenger

As we know people use Facebook and Facebook Messenger. Now there are Messenger bots, who can engage with us. 🙂 While I prefer to usually engage with real people, from a content distribution perspective it seems this new function can help us share our stories even wider. I ran across the Facebook Messenger share button on […]

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Why it can be okay to have “sources” read your stories before publication (in some cases)

When I was a reporter, I wrote all kinds of stories. Positive ones. Negative ones. Exposes and investigate pieces even. But never was I allowed to show sources/subjects of the stories the story before it was published – at that point – in the printed newspaper the next day.  Since I called them they usually […]

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Sharing valuable and educational information everywhere – including the sidewalk – in content marketing 

As you hear me say frequently, I’m a big believer in and practitioner of Create Once, Publish Eveywhere (aka COPE) Sometimes  people take that to mean digital only, but COPE actually applies to all channels.  Gather content once and then share it everywhere. That could include digital channels – like blogs, social media and display ads  – and […]

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Why every strategist needs a team to execute content marketing strategies

As I’m continuing to help  hospitals and health plans coast to coast start and implement their content marketing, content creation, social media and eNewsletter strategies one thing has become super clear in the last 5-10 years: Content marketing and storytelling is a team effort. I notice this especially when I hear some speakers at conferences […]

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Why age 13 is too late for children to get on social media the first time

You may have heard that children aren’t allowed to get social media accounts until age 13. The reasons are well-intentioned and make sense. For example, children could be exposed to mean and dangerous things on social media. The same is true offline. See: Children could be exposed to mean and dangerous things IN LIFE. And […]

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How Instagram helps us recognize shareable moments and tell even better stories 

One of the things I like about Instagram is that – at least in theory – it’s actually harder to share content than it is on Twitter or Facebook. Taking good photos takes a different level of effort and even skillset. On those other two networks, you can share blog post links or quick soundbites […]

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What I’ve learned from the blog-to-book strategy

Now that my first book is out and available on Amazon, it’s a good time to reflect on what worked well and what I have learned for my next books’ productions. During the summer of 2015, I publicly announced that I was writing that book. Yes, that helped and even though nobody was officially checking in on me […]

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Business travel tip: Don’t forget where you are! Enjoy it at least a bit!

I travel a lot. And I love it. You may say it’s part of my story. Ha. Yes, I miss my family, but we FaceTime and most of my trips are short. Think 1-3 days. Even international trips have typically been under a week. But on all my trips – no matter how short I […]

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Live social media video: What to do when somebody calls while you are on-air

The other day I was doing a live Periscope when my phone rang. I was surprised. What should I do? My phone never rings. Ha. People text or email usually.  Since I was a bit startled, I answered the call and, of course, that stops the Scope cold. No wrap-up with the viewers. No goodbyes. […]

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Why it can be okay for organizations to share stories that might appear conflicting

We have to stay on message. On brand. Etc. Etc. I get it. It’s important that our brand is representing what it is, but it’s too easy to apply old school marketing techniques to the new world of integrated marketing and authentic storytelling. One area where message alignment continues to come up is in content […]

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Click Asia content strategy webinar: How to find the zone of mutually relevant content 

I partnered with Click Asia for this new webinar on July 28. It happened at 4:30 p.m. India time (6 a.m. Chicago time). OVERVIEW Too many are creating content that is self serving, but the trick is to create content and experiences that are mutually beneficial to the consumer and the organization. Consumers should find […]

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