Content marketing: Telling Meaningful Stories

How to check for broken links on your WordPress website

Having non-working links on your website can negatively impact user experience and even conversions! Nobody wants to end up on pages that don’t exist. In WordPress, checking for broken links is a super easy process that can be automated. But we have to set it up first. For the most part, I deprioritized it and […]

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[SURVEY] What’s the state of content marketing in India?

The Content Marketing Summit Asia in 2017 released another study on content marketing in India. I care about this topic specifically for two reasons: I gave a keynote and a three-hour workshop in Mumbai in 2015 and the engagement of the 600 content creators I interacted with was just fantastic. About five percent of my […]

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#AdobeChat: How to improve your content marketing (Christoph Trappe recap)

  On May 17, 2017, I was a guest on #AdobeChat on Twitter to discuss how to improve your content marketing.  There were eight questions through the 60-minute chat. If you missed it, here are some of my highlights on how I answered the questions: Q1: What role does content play in creating a better […]

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Why it’s time for a minimal viable workflow in content marketing

The best workflow has necessary steps that can be run through quickly and then actually improves content, ensures it's unique and enables distribution. Let's take a look at how that might work.

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[ADVERTISING TEST] What’s better? Facebook advertising or Google AdWords?

This article reviews whether Google AdWords or Facebook ads drive better results.

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A CMO guide: What are the advantages to hiring a digital agency?

When I was running an in-house marketing  and communications team  I was vastly opposed to hire outside help. If I needed more design work done why wouldn’t I just hire a designer? More video? Make it a fulltime role! That was my story and I stuck to it until agencies came calling that were actually […]

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Hire your next content marketing strategist here

Confirmed talks

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun

 




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