Content marketing: Telling Meaningful Stories

How to write a good post-conference blog post (in my opinion)

With conference season in full swing many marketers out there are working on and refining their conference strategies. This could include: Attending Networking Exhibiting Speaking Sponsoring Social media engagement Give aways Blog posts All those tactics – especially when done in concert with each other and other tactics – can bring in leads to a […]

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New Twitter algorithm: How personalized content can actually hurt publishers

July 31, 2017 update  Twitter now allows users to mark specific tweets in their timeline as not relevant. Simply  click on the arrow top right of the tweet and that  gives you these options: Marking a tweet as “I don’t like” reportedly helps Twitter serve you more relevant tweets. You can also unfollow, mute or […]

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ORGANIZATIONAL STORYTELLING: How to decide whether or not to do a podcast

Podcasting has continued to grow and according to some experts out there will continue to grow so I think it's a fair question: should my organization do a podcast? Some organizations might scream: Another channel? It has to stop somewhere. And that is actually a valid statement because we can't do everything and definitely can't […]

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TRAVEL: How to change your Waze GPS app’s voice to your daughter’s (or your own)

Christoph Trappe

July 29, 2017


I use the Waze app all the time to find my way to client meetings, while on family vacations or really anywhere and anytime when I'm in a town where I don't know the way by heart. In 2017 the crowd-sourcing navigation app rolled out a new feature that now allows you to record your […]

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Instagram: How to create a video out of your Instagram Story

I like Instagram Stories to share pictures and videos from throughout the day but that don't necessarily have to be to the same level of storytelling as regular Instagram posts. Instagram Stories, of course, delete after 24 hours, but there are a few ways to extend those stories' life. You can: share Stories videos or […]

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