Christoph is the director of content strategy at Growgetter, where he runs the company’s content strategy program for external marketing as well as clients. He has led teams of journalists, content creators, strategists, and designers in his career to drive results successfully. Today, he’s a […]
Search Results for: wordpress
Stumped by SERPs: Why isn’t my website ranking?
This article answers the question: Why isn’t my website ranking? Several factors can be at issue here. This article reveals them.
Unlock business potential: What is corporate storytelling?
This article discusses how corporate storytelling can happen and how companies can scale it to drive results.
How to Automate Your Content Marketing Strategy
This article looks at ways to automate your content marketing strategy.
Show ‘Em What You Got: How to Drive Growth through Business Blogging
Learn why blogging is worth the investment for companies. Find out how to leverage business blogging for success.
What’s an Editor and How Do They Make Our Writing Better?
A look at what does an editor do and how editing for preference shouldn’t be part of that list.
23 ways to run a successful creative process
This article discusses how to be more creative and includes tips from Seth Godin, Sam Horn, Adam Morgan, Mat Zucker, Scott Monty and myself – Christoph Trappe.
How to do voice dictation better
Voice dictate your content to be more efficient. A look at my tips and tricks on how to do that.
How many drafts are needed to drive content performance?
This article discusses the question of how any drafts are needed to get content to perform.
Your life without a computer: what does it look like?
In this reflective blog post I wonder life without a computer is that even possible anymore? And would we want that to be possible?
How to add “read times” to your website articles
Displaying read times of content seems to becoming more popular across thought leader blogs and websites. LinkedIn also now shows read times. Let’s dive into the topic to help you decide whether or not you should show read times.
Know who is who: What are bylines?
First-person blogging in organizational storytelling works and that means people get bylines. Let’s discuss how to handle blog bylines
Mobile Popups Done Right: Implement These Best Practices Today!
A look at what goes into ensuring that your popup also works correctly on mobile devices. Especially important now.