Estimated read time: 6 minutes For decades publishers have talked to me about doing more with text messaging. Let’s send breaking news via text The latest headlines Something content related But most of those texts blow. I don’t need a text that there is a […]
Search Results for: syndication
#SEMRUSHCHAT: How to create content that will actually drive results
Estimated read time: 4 minutes In January 2020, I was the guest on the popular SEMRush Twitter chat. If you missed it you can see my answers below. Feel free to use the click to tweet button to share.
Distribution strategies: This book is only available on podcast channels and here’s why
Estimated read time: 3 minutesContent distribution is an important part of any content strategy. Who cares if I create this awesome piece of content and nobody consumes it? Is it really a great piece of content then? Maybe or maybe not. Sometimes great content gets […]
UPDATE: How to STILL share article links to Facebook Stories that link to your website [Social Media Tip]
Estimated read time: 3 minutesSeptember 2019 update: While this function was available for a few months in 2019, sharing links in Facebook Stories no longer seems to be available from mobile. Sharing an article from mobile and in the app, I got this message: But […]
[Example] How Facebook is trying to fight fake news – or false news rather
Estimated read time: 3 minutesOf course, it’s easy for people to spread fake news (aka incorrect information) on Facebook and other social media. There are no editors of content before it’s posted. It just goes up. Put some money behind it and you can make […]
Content all around: How can executives easily keep track of (content marketing) content?
Estimated read time: 3 minutesBack in my print journalism days the executive editor could pick up the daily paper and see what the teams had produced and published. There was a start and an end to the content! The front page and the back page! […]
What’s a good metric KPI for digital marketing content projects?
Estimated read time: 6 minutes“Now that we’ve spent all these hours on this project, what kind of numbers can we expect to see, Christoph? 100,000? More? 1 million?” It’s a question I’ve gotten versions of quite frequently over the years – during content marketing projects […]
Why writers must add links to their own articles to be published on the web [IMPLEMENTATION COMMENTARY]
Estimated read time: 3 minutesI’m a big fan of dividing and conquering when it comes to digital content marketing. And one of those ways is to have one person do the content gathering another the content creation and a third the publishing and syndication. That […]
How to do a podcast and Periscope live video at the same time
Estimated read time: 19 minutesWith the multitude of channels out there today we should always aim to use every piece of content on at least six channels, maybe even more, depending on what the piece of content is. A blog post can be split off […]
How to converse online
Estimated read time: 3 minutesWhen communication publicly it’s important to remember the human! You are communicating with other people. Understanding and practicing some basic netiquette will help you leave a positive impression on others. And why is that important? People connect with those who leave […]