A look at how marketers and content strategists can decide how to split their time between updating old content and writing new content.
Search Results for: content marketing journalist
It matters: Choosing the Right Words in Communication
This article looks at the importance of word usage in your business storytelling. How do we pick the best words to make an impact?
How to measure earned media
Discover the importance of measuring earned media and learn effective techniques to evaluate the success of your PR campaigns.
Name dropping: How to handle names in articles on second reference?
This article discusses how to handle names of people quoted in articles and specifically what the styles are for second reference of the name.
Media coverage featuring Christoph Trappe
Christoph is the director of content strategy at Growgetter, where he runs the company’s content strategy program for external marketing as well as clients. He has led teams of journalists, content creators, strategists, and designers in his career to drive results successfully. Today, he’s a […]
How do significant life events or the passage of time influence your perspective on life?
How and when to learn something from past events and how to use those lessons to create better futures.
What should we do with an inbound link to a product page?
This article discusses inbound links and specifically inbound links to product pages and what to do with them.
23 ways to run a successful creative process
This article discusses how to be more creative and includes tips from Seth Godin, Sam Horn, Adam Morgan, Mat Zucker, Scott Monty and myself – Christoph Trappe.
About Christoph Trappe
Christoph has helped companies share their unique stories more efficiently and better to reach prospects and retain existing customers. He has run content marketing campaigns across many industries, including: healthcare nonprofits SaaS publishing technology professional services Recently, he led an integrated content strategy at a […]
What are some ways to communicate professionally through social media?
This article shares how you can be good at personal branding even if you work for a company. Building a personal brand can be super helpful.
Essential Tips to go live: How to livestream
A look at how beginners can get started with livestreaming without driving themselves crazy or making it too difficult.
How to start a podcast episode
This article discusses how to have a good podcast Intro – how to create it and how to think of it to make it relevant to your audience.
Reboot your mind: What is unlearning?
We all need to learn the right strategies and techniques but what about unlearning? That matters too. Especially in times of evolving strategies and mounting pressures on marketing teams.