Content marketing: Telling Meaningful Stories

How do I get the blue Twitter checkmark?

Christoph Trappe

November 15, 2017

Social media

Twitter pauses general verification of accounts to stop confusion over what the blue checkmark means.

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TRAVEL: How to get a $6,000 business class seat to Europe or South America for $350 or free

Christoph Trappe

November 15, 2017

Travel

I love flying to Europe, Asia, South America and Australia to talk about authentic storytelling content marketing, but those overnight flights in coach can ruin the beginning of any trip. The solution of course is to fly business class. Just make sure it’s business class with lie down seats like this one. This is a 772 […]

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Why it’s so helpful to know the history before diving into any (content) marketing change management project

Some of us change agents in content marketing and digital transformation, of course, love to jump in and get stuff done. And that is actually needed to a degree but the one thing we don’t want to forget is to learn the history of as many things as possible related to our project. For example, […]

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How to make personalization never creepy and always useful

Personalization is a fantastic way to get people the right content at the right time. That can, of course, also help us as businesses tie them to us as customers. It sounds so simple in theory but it’s really hard in practice and plenty of companies are struggling with doing that exact thing. They spray […]

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How to use the 280 characters per tweet on Twitter!

Christoph Trappe

November 11, 2017

Social media

In early November 2017, Twitter announced that it would now allow everyone to tweet up to 280 characters vs. the traditional 140. I now have the feature but not yet on all my Twitter platforms. Two out of five worked in my test. Desktop and SocialOomph worked. Twitter app and Hootsuite app not yet. Three […]

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Why do great content marketing strategies fail in implementation?

Christoph Trappe

November 11, 2017

Strategies

That of course is the $1 million question. But seriously: I read and have read a lot of strategic documents that are fantastic content marketing plans. They use all the right words, seemingly correct goals and even mention why something needs to be done. Wow, I think this is a really good plan. So i […]

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Hire your next content marketing strategist here

Confirmed talks

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

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why content marketing projects should be fun

 




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