Content marketing: Telling Meaningful Stories

Should I automatically push my promoted Facebook post to Instagram?

A look at whether or not you should push your promoted Facebook post to Instagram automatically.

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Here’s the real reason why content marketing fails in large organizations 

A look at the most common reason why content marketing projects fail. Once the reason is identified, we can try to fix it!

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[APPS] Why I wish the “general bugs” app updates would just stop

How companies can write better app update documentation.

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[CORPORATE COMMUNICATIONS] Sharing an organization’s story really shouldn’t be this difficult

Christoph

April 18, 2017

Strategies

My conference presentations and workshops constantly evolve. But all of them build on the concept of sharing stories for long-term success and with the customer in mind. Before heading to Chicago in April 2017 to speak at a global sales conference I designed a new exercise. It’s part of evolving the learning experience for attendees. […]

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[MARKETING LIFE] How out-of-office replies are actually a marketing tool

Christoph

April 17, 2017

Communications

How I use out-of-office email replies as a marketing technique. ⬆️⬆️⬆️

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[INSTAGRAM] How to use the new Instagram picture-within-a-picture feature

A look at how do use the new Instagram photo within a photo feature.

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[TRAVEL STORIES] What’s better? Uber or Lyft? 🚗🚗

A look at my ride-sharing preference: Uber or Lyft

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Why content marketing practitioners actually have to specialize to a degree

A look at why well-rounded content marketing practitioners who are experts at everything likely don't exist.

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How to get paid for digital strategy

Christoph

April 12, 2017

Strategies

A look at how digital strategists can actually get paid for their work!

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[AGENCY LIFE] Why marketers should take an agency stint

This article looks at how agency stints can help all marketers in their careers.

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[YOUTUBE ADVERTISING] How to check easily if you have more than 10,000 views to add ads to YouTube videos

YouTube has announced that only channels with 10,000 views or more can show ads and receive ad revenue. Here's a look at how you can easily check your view count.

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[MEASURING RESULTS] How many web analytics services should I use on my website?

This article looks at how many web metrics services we should have on our website.

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Influencer marketing: Behind-the-scenes stories work and here’s why!

Christoph

April 8, 2017

Stories

“Disclaimer:” We bought our own tickets but were able to be on the field and the diamond as part of my daughter’s elementary school activities. The Single A team in Cedar Rapids – the Kernels – invites elementary school kids to: Sing 🎶 the national anthem  Carry out the oversized 🇺🇸 flag in the outfield  […]

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Top 10 reasons why I likely won’t leave Iowa tomorrow!

A look at why living in Iowa rocks. The top 10 reasons from Christoph Trappe ranging from cost of living, to owning cows and low crime rates.

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[PERSONALIZATION] Designing for the masses is not the future 

You hear the so-called experts out there who say they test and measure and whatever else the latest buzzword in digital marketing is. Buzzword bingo can be fun, but does it actually helps us  create better customer experience? Not always. Talking still needs to be backed up by the right walk! We put this box […]

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The latest blogging-related marketing technique: “Reverse content marketing”

Reverse content marketing - a new way to reach out to potential customers. This article looks at how that's done.

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[STORYTELLING] What’s with people posting travel pictures to social media and what CMOs can learn from it!

When many people go on vacation their social media opens up. They haven’t said much in months, but when they travel (business or personal) their social media stream fills up.  Pictures from the beach  Check-ins at this cool dinner spot – look what I’m eating  We were upgraded Etc.  You know what I’m talking about. […]

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[CONTENT MARKETING] How I learned to love  ❤️ growth hacking

I’m really not a fan of buzzword bingo. So when I first heard the term growth hacking I simply thought “oh great another buzzword that I now have to use.” Or ignore. 🤔😱😩 I’ve thought of myself as a content guy for many years. Even when I worked as a journalist there is a certain […]

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Why to write content adjacent to your sweet spot on your (corporate) blog 

You hear me talk about the importance of being clear about what your content niche is. This is the content that you are an expert in and that you have a defined audience for and that you share on your (company) blog. Everything we produce and then distribute needs to fit into that category. For […]

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Employee Advocacy: How to get employees to share your great culture stories!

Christoph

March 26, 2017

Social media

Everyone says they have a great culture. But the paid cheerleaders don't count Culture gets proven through authentic employee advocacy. This explains how!

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The value of thinking time can’t be measured in time 

I was watching Dave Chappelle, the standup comedian, on Netflix at the gym on a cardio day and it started like this:  Dave was sitting on a chair and staring off into the distance. The voiceover said this is where all of his ideas come from and he calls this “the stare.” Oh no, how […]

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#AdobeSummit blog: Why you should stop knee-jerk reactions in #digitalmarketing 

A look at the importance and impact of ideas. Audience: CMOs, communications and marketing leaders

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#AdobeSummit: Why would I ever need a 3D photograph of myself?

Disclaimer: Adobe invited me to the Adobe Summit North America 2017. This post was not approved by them. They didn’t even get a preview. It’s my opinion and if you agree it’s yours too. 😂🤔  I often try to avoid the booths (aka vendor) area at conferences but try to at least get a quick […]

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#Adobesummit blog: What not to wear in Las Vegas (with picture)

Christoph

March 22, 2017

Strategies

Disclaimer: Adobe invited me to the Adobe Summit North America 2017. This post was not approved by them. They didn’t even get a preview. It’s my opinion and if you agree it’s yours too. 😂🤔 Here’s a fun story that happened to me while at the Adobe Summit North America 2017.  My wardrobe in general […]

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#Adobesummit blog: Answer this: What’s the business purpose of this innovation?

Disclaimer: Adobe invited me to the Adobe Summit North America 2017. This post was not approved by them. They didn’t even get a preview. It’s my opinion and if you agree it’s yours too. 😂🤔 The Adobe Summit 2017 in Las Vegas knew how to throw a party. The production was fantastic and entertaining when […]

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#AdobeSummit 2017 Blog: Data without context and from a party with a stake in outcome can be worthless 

Disclaimer: Adobe invited me to the Adobe Summit North America 2017. This post was not approved by them. They didn’t even get a preview. It’s my opinion and if you agree it’s yours too. 😂🤔 I was still flying to Las Vegas on Day 1 of the conference but was reading the tweets surrounding data […]

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Things to consider BEFORE importing your Gmail contacts into LinkedIn

Christoph

March 19, 2017

Social media

I spent the last few days working on some training on how to build and grow audiences so the timing was perfect to be prompted again by LinkedIn to connect with all of my Gmail contacts. Hm. Sounds like another way to grow audience. 🤔 And that is one way to continue growing my community […]

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Why I accepted Adobe’s invitation to attend #AdobeSummit as an insider

Adobe invited me out to Las Vegas for their North American conference as one of 16 social media insiders. A look at why I accepted and what the plan is.

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