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Content Performance

Move your content from happening to performing. The definite textbook:


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  • My content performance philosophy and how teams can implement it
  • Gmail Privacy: Why are my Gmail Smart Features not working?
  • Am I live? How to make sure your livestream works
  • Public relations: How to talk to the media
  • How to be comfortable at work (Standup desks, treadmills, gaming chair)
  • Livestreaming tips and tricks from somebody who has done hundreds of live shows
  • How to measure SEO results
  • Use these email marketing tips to build relationships and drive business results

Welcome!

Christoph TrappeHello, I’m Christoph Trappe and I share tips, tricks and stories around storytelling, content marketing and business storytelling. Enjoy and I hope it’s helpful! Need to connect with me? Contact me here.

Conferences

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RSS My podcasts

  • 303: How to build a brand without annoying sales tactics
  • 302: Am I live? Here's how to make your livestream successful - Powered by Restream
  • 301: How the Best Companies Stay Relevant in a Fast-Changing World
  • 300: Measuring the success of PR efforts - a chat with Tonya Parker
  • 299: How to be ready when your number gets called
  • 298: Creativity in marketing - a chat with Author Mat Zucker
  • 297: Demystifying how we think and why we act - with Tim Ash
  • 296: What actually goes into planning a livestream? Presented by Restream
  • 295: Radio replay: How to present yourself better on Zoom calls
  • 294: Getting content ideas through Google Question Hub

Buy now

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  • December 17, 2020December 17, 2020
  • No Comments

Why is my left AirPod not working? Here’s how to fix it…

  • Technology

How to fix the problem of your left AirPod not working.

Continue Reading Why is my left AirPod not working? Here’s how to fix it…
  • December 16, 2020December 16, 2020
  • No Comments

Podcast SEO: How podcasts help you rank in search

  • Google and SEO

A look at how podcasting can now help you rank in search. I call it podcast SEO.

Continue Reading Podcast SEO: How podcasts help you rank in search
  • December 13, 2020December 13, 2020
  • No Comments

Virtual presentation tips: Keep these things in mind when presenting virtually at conferences

  • Coronavirus
virtual presentation tips

Global keynote speaker Christoph Trappe shares virtual presentation tips with examples of what to consider to do better.

Continue Reading Virtual presentation tips: Keep these things in mind when presenting virtually at conferences
  • December 13, 2020December 13, 2020
  • No Comments

How to maximize organic social media

  • Facebook
Organic social media

Organic reach has declined for many brands. That makes organic social media harder than ever to drive results. This is my framework to drive organic social media results.

Continue Reading How to maximize organic social media
  • December 12, 2020December 12, 2020
  • No Comments

Pay attention at checkout: Don’t ship your gifts in their original packaging from Amazon

  • Amazon
Change original packaging order

A gift for my six-year-old arrived in original packaging from Amazon and that allowed her to see what the gift was. Here’s how to avoid it.

Continue Reading Pay attention at checkout: Don’t ship your gifts in their original packaging from Amazon
  • December 12, 2020December 12, 2020
  • No Comments

Internal communication strategies that actually work!

  • Communications
internal communication strategies

Internal communication strategies are so important but also easily forgot. Longterm we need a good culture to be successful.

Continue Reading Internal communication strategies that actually work!
  • December 8, 2020December 8, 2020
  • No Comments

Adding podcasts to Alexa devices

  • Strategies

A look at Alexa podcasts and how easy it is for any podcaster with an RSS feed to add their show to the smart device.

Continue Reading Adding podcasts to Alexa devices
  • December 7, 2020December 8, 2020
  • No Comments

The Importance of Good Content on an E-Commerce Site

  • ecommerce

A look at the importance of good content on e-commerce sites. Good content can help your search rankings and keep customers engaged.

Continue Reading The Importance of Good Content on an E-Commerce Site
  • December 6, 2020
  • No Comments

Lead response time: How quickly should you follow up with leads?

  • Sales
lead response time hero

This article discusses the importance of a good lead response time and other best practices when it comes to follow-up.

Continue Reading Lead response time: How quickly should you follow up with leads?
  • December 5, 2020December 5, 2020
  • No Comments

A/B testing tools – A demo of Google Optimize

  • Measuring results

This article discusses A/B testing, A/B testing tools like Google Optimize and how the future of A/B testing might look.

Continue Reading A/B testing tools – A demo of Google Optimize
  • December 5, 2020December 5, 2020
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How to be creative [includes podcasts]

  • Creativity

This article discusses how to be more creative and includes tips from Seth Godin, Sam Horn, Adam Morgan, Mat Zucker, Scott Monty and myself – Christoph Trappe.

Continue Reading How to be creative [includes podcasts]
  • December 3, 2020December 3, 2020
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Overcoming perfectionism can help us get more done

  • Change Leadership

This article discusses that aiming for perfect is important but that it shouldn’t stop us from publishing good and relevant content.

Continue Reading Overcoming perfectionism can help us get more done
  • November 30, 2020January 2, 2021
  • No Comments

Now available: Content Performance Culture Book

  • Advertising

Listed as a No. 1 new public relations book in early 2020 with copies sold in Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.

Continue Reading Now available: Content Performance Culture Book
  • November 28, 2020November 28, 2020
  • No Comments

Why can’t I retweet someone’s tweet? (New terrible Twitter design update)

  • Social media
why can't i retweet someone's tweet

Twitter has made it harder to retweet other people’s tweets. This article shows how you can still do that.

Continue Reading Why can’t I retweet someone’s tweet? (New terrible Twitter design update)
  • November 25, 2020
  • No Comments

How to unlock your iPhone with a mask on! Face ID works even with mask!

  • Coronavirus

A look at how to unlock your iPhone with Face ID while wearing a mask due to the coronavirus pandemic.

Continue Reading How to unlock your iPhone with a mask on! Face ID works even with mask!
  • November 24, 2020November 24, 2020
  • No Comments

How to use the Amazon Live Streaming Platform [Step-by-step guide]

  • Amazon

You can now run your own infomercial on the Amazon Live Streaming Platform. This article tells you how to sign up, how to pick products and how to go live.

Continue Reading How to use the Amazon Live Streaming Platform [Step-by-step guide]

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Updates in your inbox!

Join 70,894 other subscribers

Content Performance

Move your content from happening to performing. The definite textbook:


Follow Me

  • Twitter
  • Instagram
  • Facebook
  • LinkedIn

Latest posts

  • My content performance philosophy and how teams can implement it
  • Gmail Privacy: Why are my Gmail Smart Features not working?
  • Am I live? How to make sure your livestream works
  • Public relations: How to talk to the media
  • How to be comfortable at work (Standup desks, treadmills, gaming chair)
  • Livestreaming tips and tricks from somebody who has done hundreds of live shows
  • How to measure SEO results
  • Use these email marketing tips to build relationships and drive business results

Welcome!

Christoph TrappeHello, I’m Christoph Trappe and I share tips, tricks and stories around storytelling, content marketing and business storytelling. Enjoy and I hope it’s helpful! Need to connect with me? Contact me here.

Conferences

book now

RSS My podcasts

  • 303: How to build a brand without annoying sales tactics
  • 302: Am I live? Here's how to make your livestream successful - Powered by Restream
  • 301: How the Best Companies Stay Relevant in a Fast-Changing World
  • 300: Measuring the success of PR efforts - a chat with Tonya Parker
  • 299: How to be ready when your number gets called
  • 298: Creativity in marketing - a chat with Author Mat Zucker
  • 297: Demystifying how we think and why we act - with Tim Ash
  • 296: What actually goes into planning a livestream? Presented by Restream
  • 295: Radio replay: How to present yourself better on Zoom calls
  • 294: Getting content ideas through Google Question Hub

Buy now

Buy now!

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