How to fix the problem of your left AirPod not working.
Podcast SEO: How podcasts help you rank in search
A look at how podcasting can now help you rank in search. I call it podcast SEO.
Virtual presentation tips: Keep these things in mind when presenting virtually at conferences
Global keynote speaker Christoph Trappe shares virtual presentation tips with examples of what to consider to do better.
How to maximize organic social media
Organic reach has declined for many brands. That makes organic social media harder than ever to drive results. This is my framework to drive organic social media results.
Pay attention at checkout: Don’t ship your gifts in their original packaging from Amazon
A gift for my six-year-old arrived in original packaging from Amazon and that allowed her to see what the gift was. Here’s how to avoid it.
Internal communication strategies that actually work!
Internal communication strategies are so important but also easily forgot. Longterm we need a good culture to be successful.
Adding podcasts to Alexa devices
A look at Alexa podcasts and how easy it is for any podcaster with an RSS feed to add their show to the smart device.
The Importance of Good Content on an E-Commerce Site
A look at the importance of good content on e-commerce sites. Good content can help your search rankings and keep customers engaged.
Lead response time: How quickly should you follow up with leads?
This article discusses the importance of a good lead response time and other best practices when it comes to follow-up.
A/B testing tools – A demo of Google Optimize
This article discusses A/B testing, A/B testing tools like Google Optimize and how the future of A/B testing might look.
How to be creative [includes podcasts]
This article discusses how to be more creative and includes tips from Seth Godin, Sam Horn, Adam Morgan, Mat Zucker, Scott Monty and myself – Christoph Trappe.
Overcoming perfectionism can help us get more done
This article discusses that aiming for perfect is important but that it shouldn’t stop us from publishing good and relevant content.
Now available: Content Performance Culture Book
Listed as a No. 1 new public relations book in early 2020 with copies sold in Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.
Why can’t I retweet someone’s tweet? (New terrible Twitter design update)
Twitter has made it harder to retweet other people’s tweets. This article shows how you can still do that.
How to unlock your iPhone with a mask on! Face ID works even with mask!
A look at how to unlock your iPhone with Face ID while wearing a mask due to the coronavirus pandemic.
How to use the Amazon Live Streaming Platform [Step-by-step guide]
You can now run your own infomercial on the Amazon Live Streaming Platform. This article tells you how to sign up, how to pick products and how to go live.