Content marketing: Telling Meaningful Stories

FACEBOOK: How to create those images-with-text posts on Facebook

Christoph

June 12, 2017

Social media

You may have seen those posts on Facebook that look like images with a colorful background and then text on top of that background.  Here’s an example: I saw these popping up more and more and started wondering how people do them. Do they use some kind of image generator and then add the text […]

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Should conferences allow or encourage attendees to live tweet sessions? 

In 2017 the American Diabetes Association held its conference and posted tweets asking attendees to delete tweets that contained photographs from sessions: Eric Topol, the healthcare thought leader, responded with this below, saying it’s 2017: From what I saw on Twitter many attendees did delete the tweet that they were asked to delete. But a […]

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STARTUPS ➡️ Clients are lining up – how to get paid? Check or digitally?

I think of myself as more of a storytelling and growth innovator  kind of person as opposed to a numbers person. Though numbers can certainly help us tell better stories and help us tell better stories continuously if we can get paid for it. As a businessman I’m certainly a numbers person when it comes […]

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One more reason why reviews matter ➡️ Facebook notifications ⬅️

Reviews online matter. People read them and people make decisions on them. That’s one reason why I am always so excited when I see ⭐️⭐️⭐️⭐️⭐️ reviews of any of my books on Amazon.  From a professional and consumer perspective, I even subscribe to email notifications for reviews given to organizations I work with or that […]

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How I had to move my binge watching from Netflix to Amazon Prime 📺 📱 

I was coming off a binge watching experience on Netflix and finished six seasons of the Showime show “Shameless.” That’s roughly 3,744 minutes of TV watching – though I watch some of it on my phone, sometimes on the couch and sometimes at the gym. And I like how Netflix actually coordinates my app watching […]

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Does a blog post’s word count influence performance?

Christoph

June 3, 2017

Strategies

This article looks at how the number of words in a blog post influences performance.

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How long before people will miss our content – if ever?

I love ❤️ Dilbert! You know the daily cartoon that so honestly and often (unfortunately) accurately makes fun of American corporate culture.  I used to read it in the printed newspaper and then stopped getting printed newspapers. I started reading it online from time to time. And of course, sometimes presenters at conferences or events […]

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[TRAVEL POST] Why I always check first-class air travel cost before booking economy ✈️🛫

Christoph

May 31, 2017

Travel

It’s been a busy year traveling and booking travel can be a bit of a game. Booked and flown trips: One of my favorite “hacks” so far has been to book one roundtrip to Europe and then other trips within that roundtrip while traveling within Europe. So much cheaper than doing a multi-city ticket. On […]

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How to add links to your Instagram Stories 👍⭐️⭐️⭐️⭐️⭐️

Christoph

May 28, 2017

Social media

In late 2016 Instagram was testing links directly within stories for verified users. Of course been verified on Instagram was really reserved for just top celebrities. Unlike Twitter people can’t currently apply for it. But as of late May 2017, it appears that more and more unverified users are receiving the option to add links […]

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[CUSTOMER RELATIONS] What should we ask customers when they are about to leave us?

We recently decided to discontinue a service with a company we’ve been with for over 20 years. I won’t share who it is and what the exact service is but it was a service that required us to actually go to the physical location and stop the relationship. I’m always interested in seeing how conversations […]

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What’s the easiest way to check which blog posts perform best in search and social referrals?

I wouldn’t call myself a data analyst by any means of the imagination. But here’s the thing: Writers, content creators, content marketing strategists or whatever else you might call them should indeed look at the metrics of how their content is performing. Not everyone needs to be able to dig deep into the numbers, but […]

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Launching a website is just the starting point in digital marketing

Launching a website can be an organization’s web team’s big project for a good amount of time. Project plans are put into place. Decisions are made on what content management system to use. Rolls are defined. Milestones are laid out. People start implementing. Launching a website does feel like a project because there is a […]

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New Twitter policy opinion: How personalized content can actually hurt publishers

Christoph

May 24, 2017

Social media

June 19, 2017 update This seems to have gotten fixed. Yay! May 2017 post In May 2017, Twitter updated its policies – including the serving of content to better personalize things. A good idea in theory. I’m all for being served more relevant things! Here’s a quick overview of the email that Twitter sent me […]

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Instagram Stories rolls out hashtags but do they help me be found? 

Christoph

May 23, 2017

Social media

Hashtags when used properly are great. You can follow discussions and photos around a topic without having to follow everyone participating.  Using relevant hashtags consistently can also establish you as an expert or “authority” in a topical area. Many of those people putting together Top Influencer lists review the use and participation in relevant hashtags.  […]

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How do we know whether or not a new technology will actually improve our healthcare experience?

The Healthcare Leadership Chat on Tuesdays on Twitter is one of my favorite Twitter chats. On May 23, 2017, the topic covers technology in healthcare. That’s like three important and favorite topics of mine in one: Twitter (social media), technology and also customer/patient experience. I’ll try to participate live – as always – but also wanted […]

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Why am I seeing so few posts from friends on Facebook?

Christoph

May 21, 2017

Social media

Facebook is still a highly personal network in the minds of many. I see it when I speak at conferences about how to connect with different people on different networks. Should I connect with a business connection on LinkedIn? Oh yes probably. Should I connect with them on Twitter? For sure. Twitter is wide open. […]

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How to overcome writer’s block

You might wonder: What would a guy (me! 😱🙄🤔) who blogs 15,000 words per month have to say about writer’s block? It’s true that I hardly ever sit in front of my computer and don’t know what to blog about. Ever really. I usually have to prioritize what I want to blog about. Too. Many. […]

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[SOCIAL MEDIA] How to turn off Facebook event notifications

Christoph

May 19, 2017

Social media

This article shares how to turn off Facebook event notifications. Unfortunately, it's not as easy as it should be, but here's the way to do it!

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How to check for broken links on your WordPress website

Having non-working links on your website can negatively impact user experience and even conversions! Nobody wants to end up on pages that don’t exist. In WordPress, checking for broken links is a super easy process that can be automated. But we have to set it up first. For the most part, I deprioritized it and […]

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[SURVEY] What’s the state of content marketing in India?

Christoph

May 17, 2017

Workflow

The Content Marketing Summit Asia in 2017 released another study on content marketing in India. I care about this topic specifically for two reasons: I gave a keynote and a three-hour workshop in Mumbai in 2015 and the engagement of the 600 content creators I interacted with was just fantastic. About five percent of my […]

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#AdobeChat: How to improve your content marketing (Christoph Trappe recap)

  On May 17, 2017, I was a guest on #AdobeChat on Twitter to discuss how to improve your content marketing.  There were eight questions through the 60-minute chat. If you missed it, here are some of my highlights on how I answered the questions: Q1: What role does content play in creating a better […]

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Why it’s time for a minimal viable workflow in content marketing

Christoph

May 15, 2017

Workflow

The best workflow has necessary steps that can be run through quickly and then actually improves content, ensures it's unique and enables distribution. Let's take a look at how that might work.

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[ADVERTISING TEST] What’s better? Facebook advertising or Google AdWords?

This article reviews whether Google AdWords or Facebook ads drive better results.

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[TRAVEL] Why I try to book air travel earlier than later

Christoph

May 14, 2017

Travel

There are many studies are out there on when the best time is to book your airplane travel: 10 weeks out  12 weeks On the weekend  Late at night  Etc. And while I’m not disagreeing with anyone’s data here today, here’s what works for me and how I book my travel: Once a trip is […]

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A CMO guide: What are the advantages to hiring a digital agency?

When I was running an in-house marketing  and communications team  I was vastly opposed to hire outside help. If I needed more design work done why wouldn’t I just hire a designer? More video? Make it a fulltime role! That was my story and I stuck to it until agencies came calling that were actually […]

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Why it’s actually important to talk about politics or at least pay attention

Many of us are taught – or  believe – to not talk about politics.  I even remember when I was growing up in the 1980s and 1990s my family didn’t. People went to vote and that was that. Nothing to discuss.  But it was also  a rather uneventful time period. Yes, there were conflicts and […]

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When is it OK to swear in blog posts and on social media?

A look at whether or not it's okay to swear in blog posts and on social media!

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