Content marketing: Telling Meaningful Stories

ADVANCED LINK BUILDING: How to get links from high-ranking sites

Inbound links still matter. Advanced link building, of course, is an ever moving target and people link back for various reasons. Understanding the reasons why other sites might link to you can also increase your chances of getting that coveted link. Reasons people link could include: You actually have useful content that that site’s audience […]

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Figuring out how to watch the Winter Olympics in the USA could be an Olympic sport on its own

Much has been written about how to watch the Olympics in Korea in 2018. And there are a lot of ways to do it, including online and on more traditional TV. The 15-hour time difference to Cedar Rapids certainly isn’t making the TV watching easy either and The Onion hilariously tweeted: Exhausted Olympians Wake Up […]

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7 Years Worth of Halloween Costume Ideas for Marketers (with pictures)

A look at Halloween costumes worn by me from 2012 through 2018. Photos included.

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When I attended a roofing conference …

As part of my current job at Stamats Business Media I attended a roofing conference-an international one even-in New Orleans in 2018 to help the buildings.com team with some of their initiatives. You might wonder what I know about roofing. And the answer is: not much but I know a lot more now. 👍🤗 But […]

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Why and how I unfollowed thousands on Twitter

In January 2018, I was following over 50,000 people on Twitter and my Twitter feed was becoming highly overwhelming and often irrelevant. This video I published with an article on whether or not hashtags are even worth a content marketer’s time on Twitter highlights the unmanageable speed. 👎 I appreciate Twitter for a few things: […]

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why content marketing projects should be fun