Should I automatically push my promoted Facebook post to Instagram?
A look at whether or not you should push your promoted Facebook post to Instagram automatically.
Read MoreHere’s the real reason why content marketing fails in large organizations
A look at the most common reason why content marketing projects fail. Once the reason is identified, we can try to fix it!
Read More[APPS] Why I wish the “general bugs” app updates would just stop
How companies can write better app update documentation.
Read More[CORPORATE COMMUNICATIONS] Sharing an organization’s story really shouldn’t be this difficult
My conference presentations and workshops constantly evolve. But all of them build on the concept of sharing stories for long-term success and with the customer in mind. Before heading to Chicago in April 2017 to speak at a global sales conference I designed a new exercise. It’s part of evolving the learning experience for attendees. […]
Read More[MARKETING LIFE] How out-of-office replies are actually a marketing tool
How I use out-of-office email replies as a marketing technique. ⬆️⬆️⬆️
Read More[INSTAGRAM] How to use the new Instagram picture-within-a-picture feature
A look at how do use the new Instagram photo within a photo feature.
Read More[TRAVEL STORIES] What’s better? Uber or Lyft? 🚗🚗
A look at my ride-sharing preference: Uber or Lyft
Read MoreWhy content marketing practitioners actually have to specialize to a degree
A look at why well-rounded content marketing practitioners who are experts at everything likely don't exist.
Read MoreHow to get paid for digital strategy
A look at how digital strategists can actually get paid for their work!
Read More[AGENCY LIFE] Why marketers should take an agency stint
This article looks at how agency stints can help all marketers in their careers.
Read More[YOUTUBE ADVERTISING] How to check easily if you have more than 10,000 views to add ads to YouTube videos
YouTube has announced that only channels with 10,000 views or more can show ads and receive ad revenue. Here's a look at how you can easily check your view count.
Read More[MEASURING RESULTS] How many web analytics services should I use on my website?
This article looks at how many web metrics services we should have on our website.
Read More[PERSONALIZATION] Designing for the masses is not the future
You hear the so-called experts out there who say they test and measure and whatever else the latest buzzword in digital marketing is. Buzzword bingo can be fun, but does it actually helps us create better customer experience? Not always. Talking still needs to be backed up by the right walk! We put this box […]
Read MoreThe latest blogging-related marketing technique: “Reverse content marketing”
Reverse content marketing - a new way to reach out to potential customers. This article looks at how that's done.
Read MoreNEW: How to decide whether to reply to somebody on Twitter OR to quote them on Twitter
What you need to know when replying to people on Twitter.
Read More[CONTENT MARKETING] How I learned to love ❤️ growth hacking
I’m really not a fan of buzzword bingo. So when I first heard the term growth hacking I simply thought “oh great another buzzword that I now have to use.” Or ignore. 🤔😱😩 I’ve thought of myself as a content guy for many years. Even when I worked as a journalist there is a certain […]
Read MoreWhy to write content adjacent to your sweet spot on your (corporate) blog
You hear me talk about the importance of being clear about what your content niche is. This is the content that you are an expert in and that you have a defined audience for and that you share on your (company) blog. Everything we produce and then distribute needs to fit into that category. For […]
Read MoreEmployee Advocacy: How to get employees to share your great culture stories!
Everyone says they have a great culture. But the paid cheerleaders don't count Culture gets proven through authentic employee advocacy. This explains how!
Read MoreThe value of thinking time can’t be measured in time
I was watching Dave Chappelle, the standup comedian, on Netflix at the gym on a cardio day and it started like this: Dave was sitting on a chair and staring off into the distance. The voiceover said this is where all of his ideas come from and he calls this “the stare.” Oh no, how […]
Read More#AdobeSummit blog: Why you should stop knee-jerk reactions in #digitalmarketing
A look at the importance and impact of ideas. Audience: CMOs, communications and marketing leaders
Read More#AdobeSummit: Why would I ever need a 3D photograph of myself?
Disclaimer: Adobe invited me to the Adobe Summit North America 2017. This post was not approved by them. They didn’t even get a preview. It’s my opinion and if you agree it’s yours too. 😂🤔 I often try to avoid the booths (aka vendor) area at conferences but try to at least get a quick […]
Read More#Adobesummit blog: What not to wear in Las Vegas (with picture)
Disclaimer: Adobe invited me to the Adobe Summit North America 2017. This post was not approved by them. They didn’t even get a preview. It’s my opinion and if you agree it’s yours too. 😂🤔 Here’s a fun story that happened to me while at the Adobe Summit North America 2017. My wardrobe in general […]
Read More#Adobesummit blog: Answer this: What’s the business purpose of this innovation?
Disclaimer: Adobe invited me to the Adobe Summit North America 2017. This post was not approved by them. They didn’t even get a preview. It’s my opinion and if you agree it’s yours too. 😂🤔 The Adobe Summit 2017 in Las Vegas knew how to throw a party. The production was fantastic and entertaining when […]
Read More#AdobeSummit 2017 Blog: Data without context and from a party with a stake in outcome can be worthless
Disclaimer: Adobe invited me to the Adobe Summit North America 2017. This post was not approved by them. They didn’t even get a preview. It’s my opinion and if you agree it’s yours too. 😂🤔 I was still flying to Las Vegas on Day 1 of the conference but was reading the tweets surrounding data […]
Read MoreThings to consider BEFORE importing your Gmail contacts into LinkedIn
I spent the last few days working on some training on how to build and grow audiences so the timing was perfect to be prompted again by LinkedIn to connect with all of my Gmail contacts. Hm. Sounds like another way to grow audience. 🤔 And that is one way to continue growing my community […]
Read More[CONTENT CREATION] How many people should own my organization’s editorial calendar?
A look at how to manage an organization's editorial calendar.
Read MoreWhy I accepted Adobe’s invitation to attend #AdobeSummit as an insider
Adobe invited me out to Las Vegas for their North American conference as one of 16 social media insiders. A look at why I accepted and what the plan is.
Read More
My Authentic Storytelling Book
"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE
My customer service book
Confirmed talks
Berlin, Germany
June 29, 2017
Raleigh, NC
Aug. 22, 2017
Speaking feedback
Top 10 Content Marketer
on Klout 2016
Quotes
Christoph
April 21, 2017
Advertising, Content distribution, Social media