Content marketing: Telling Meaningful Stories

INBOUND TIPS: Before you change your job on LinkedIn have a strategy

You got a new job and you’re ready to change your LinkedIn profile. Ready to update that online listing with your new place of employment, maybe a higher title and updated responsibilities. Ready to share some news! But before you do that did you think about what the posting will do to your network? Or, […]

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How long can I go without driving my car in Iowa?

In August 2017, I started working from my home office. Here's a picture of the first iteration before getting some additional equipment: Here's how my commute looks: I have to say I really like working at home, just as much as I like traveling to clients for workshops and trainings. Walking down the steps feels […]

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What should we do with people’s blog bylines when they leave the company?

In most organizational storytelling strategies I recommend that blog posts and articles have a byline from an actual person. Sometimes that could be the CEO, but shouldn’t always be the case – unless of course it’s the CEO’s blog. 🙂 Whomever is the subject matter expert should get the byline. They should also be the […]

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Be thankful for what you have while striving for improvement

Going on vacation in Maine can let you leave in envy. 😊

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Why your blog post should still have share buttons

I try not to make this a rant but I've seen an unfortunate trend lately of more and more blog posts that don't have share buttons. Of course, as you can see on this blog I have share buttons at the bottom of each post. In reality I probably should have them at the top […]

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why content marketing projects should be fun