Content marketing: Telling Meaningful Stories

TalentCulture Radio: How Authentic Storytelling Impacts the Workplace

Christoph

January 28, 2015

Strategies

I was on the radio show show and the following Twitter chat (#TChat on January 28, 2015). Below are the questions and answers discussed during the show and the chat. Q: What’s the difference between content marketing and authentic storytelling in the workplace? They certainly are close relatives and some of the best content marketing includes great […]

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Why community manager is not an entry-level role

Christoph

January 25, 2015

Social media

January 26, 2015, is Community Manager Appreciation Day and in honor of all the great community managers out there, I would like to take the opportunity to discuss why community manager is not necessarily an entry-level role. What’s a community manager anyway? Often these roles take care of the social media accounts of one or more organizations. […]

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Not sure offline, so I checked online

Christoph

January 24, 2015

Social media

I was having a great workout at the gym next to another guy. I thought that he looked familiar but he didn’t give me the impression that he was thinking the same about me. I thought he looked like a teammate of mine when I was on the Iowa football team in the 1990s. But […]

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Why I buy my supplements online and not at a brick and mortar store

Christoph

January 23, 2015

My Fitness Tips

I usually buy my supplements online through a monthly subscription through Amazon. Unless I cancel one month’s subscriptions, Amazon will send me a package that often includes: Protein bars Protein powder Pre and post workout shakes and supplements This system works and makes shopping easy. Amazon sends me once a month the items I’m planning […]

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Everyone is an influencer to somebody

Marketing to an influencer is one of the latest marketing trends. You need to reach a bunch of people in a certain demographic or interest group, so you go out and identify somebody that this particular group listens to. You’ll then somehow reach out to this influencer and try to get him or her to […]

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Behaviors overrule disclaimers

Christoph

January 21, 2015

Social media

We’ve seen the disclaimers: All Tweets are my own. Tweets do not represent my employer’s view. RTs are not endorsements. Following somebody isn’t an endorsement. I’ve even seen some people link to additional pages of disclaimers. I’m sure they will be read as often as those Terms and Conditions many of us accept in a […]

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Content Marketing World Chat: Traditional Media In Content Marketing

I was the guest on the #CMWorld chat on Twitter and discussed the role of traditional media in content marketing. Yup even though I like the future more than the past most days, traditional media has a role in content marketing, which we often think of as being in the digital realm only. Here are my answers […]

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Daughter complains that we cut satellite TV while briefly looking up from iPhone

Stories that happen around us impact other stories, events and decisions. My decision to cut satellite TV from the laundry list of bills falls into this category. Let’s take it day by day… Thursday On a Thursday in January 2015, my satellite provider decided to drop the local ABC affiliate from its lineup. They were […]

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The importance of new – “I’ve already heard that.”

Christoph

January 17, 2015

Stories

Why do we always have to create new content to share on our website and social media? Once it’s all up and running it’s good, right? For some website content that does not change that is true. No changes necessary unless a fact changes. In blogging (also on your website) and social media, however, new […]

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Treadmill or running outside – which one is better?

Christoph

January 16, 2015

My Fitness Tips

My answer changes based on the season, temperature and what I’m in the mood for. Lets take a look at some of the pros and cons. Treadmill at the gym PROS Consistent temperature Near weights – so I can lift, too Near other cardio machines – if I want to switch gears TVs CONS You […]

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The speed at which we respond on social media is important

It might even be nearly as important as what we actually say, said Scott Stratton during his keynote at Content Marketing World in Cleveland in September 2014. I believe that’s true… If I post something to social media – a question to a brand, for example – I expect to get an answer now. Right […]

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How I’ve grown my Twitter following – without buying followers

Christoph

January 11, 2015

Social media

Twitter is a great network to connect with like-minded people and those who care about the things you have something to say about. The more relevant connections you can make the better for everyone. There are different ways to grow followers. Some people try to sell 5,000 followers for $29 and while they might deliver […]

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Sending virtual cheers to people out on a run

Christoph

January 9, 2015

My Fitness Tips

You may have seen those posts on Facebook: “So and so is out on a run with Nike. Send me cheers by liking or commenting on this post.” They are part of the Nike + Running App, which you can download for iPhone or Android here. I’ve liked other people’s posts before when I saw […]

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Here’s why Facebook isn’t always good for real-time news

Christoph

January 8, 2015

Social media, Stories

Many get their news and updates from posts on Facebook in 2015. I do the same and enjoy the mix of personal updates from friends and posts from brands and other organizations I follow. But sometimes timely posts don’t work well, because they don’t show up at the appropriate time. You see, Facebook has an […]

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It’s probably not as complicated as we think it is. Simplify!

Christoph

January 8, 2015

Stories, Words

This can’t be explained in 10 seconds. No elevator ride is long enough to give this justice. You’ve probably heard these or variations of them before. Another favorite of mine is “Words can’t describe it.” If words can’t, what can? Sometimes we get seduced by believing that complexity is good. We mastered and understood a […]

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When do social media updates spread? When they are relevant!

People talk about making content go viral and then dream up a way of making that happen. In reality few – if any – of those strategies work. But there’s a way to set content up to have a chance to go viral – or at the very least get shared wildly. (The definition of […]

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Why plastic surgeons should care about Google and social media

I started looking for a plastic surgeon in the Cedar Rapids, Iowa, area, for a potential procedure that I may decide to have performed. So of course, I did what you do in 2014 and ’15: I searched for “plastic surgeon Cedar Rapids” on Google. I also posted this on Facebook: “Best plastic surgeons in […]

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Keeping your diet under control while traveling

Christoph

January 2, 2015

My Fitness Tips

Keeping your diet under control while traveling can be tough. One meal at a restaurant can often eat up a big chunk of a day’s calorie allotment. Of course, we can eat off the under 500 calories menu. But depending on where your travels take you that may or may not be an option. National […]

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Social Media Helps Law Enforcement Explain and Elaborate

It’s easy enough to point out today’s social media slip up and one seems to happen daily, It’s good to hear about them so we can learn from them – as appropriate. But there are also plenty of good uses of social media out there , including by law enforcement agencies in Iowa’s Creative Corridor, which […]

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Mission Impossible: Not everyone’s year was great

Christoph

December 27, 2014

Social media, Stories

Facebook in 2014 automatically assembled photo albums that highlighted each person’s year. Users had the option of sharing the albums with their networks and could edit the default copy provided by Facebook, which read: It’s been a great year! Thanks for being a part of it. This copy, which was kept and published by many […]

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Loving the treadmill desk

Christoph

December 26, 2014

My Fitness Tips

I’ve previously written about how much I enjoy my standup desk at the MedTouch office in Iowa. The office also has a treadmill desk, which I started using in late October 2014. I try to hop on it at least once a day. It’s been a great addition to my day in the office. I […]

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My 20 content marketing predictions – err hopes – for 2015

Christoph

December 22, 2014

Strategies

So many predictions are floating around out there – certainly not all of them will happen. Some are just copies of what others have already said. Some are unique and some are quite obvious. Hasn’t that one already happened? Saying that I agree or disagree with somebody else doesn’t add much value really – and […]

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Running in the Twin Cities – Minneapolis and St. Paul

Christoph

December 19, 2014

My Fitness Tips

I’ve run in two places in the Twin Cities. One was in the area of the Stone Arch Bridge, Minneapolis and the other were the trails at the Crosby Farm Park in St. Paul. Each run happened on different trips and I choose each area based on its proximity to where I was visiting in the Twin Cities. […]

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FedEx Assures Happy (and Surprising) Ending to Holiday Story

Christoph

December 19, 2014

Stories

Surprising twists and turns in events also make for great stories. Why else would we be glued to movies with such plots. Twists and turns don’t happen only in movies. They happen in real life, too … With the holidays here, we’ve been getting plenty of packages at home. Gifts have been ordered online at […]

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PODCAST: When to curate and when to create unique content

This podcast discusses how to find the right mix of curating content and creating unique content. Mentioned in podcast: Picture and Words Tell the Story of Boy and Police Officer’s Hug Audio not playing? Here’s a transcript: Transcription of PODCAST: When to curate and when to create unique content Hi there, Christoph Trappe here, and […]

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What’s a PR Disaster and How to Respond to it

Christoph

December 15, 2014

Strategies

So and so is facing a PR (public relations) disaster are statements we see in the media from time to time. But what does that actually mean? Why is it a public relations disaster and where do we draw the line to it being something other than a PR disaster? Definitions of a PR disaster […]

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Running in Cedar Rapids, Iowa

Christoph

December 12, 2014

My Fitness Tips

The Cedar Rapids metro area has a nice trail system that has been developed in recent years and continuous to expand. Cedar River Trail The Cedar River Trail runs north-south through Linn County and is good for out-and-back runs. It’s easy to drive to and park nearby. Parking lots are at County Home Road, north […]

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What’s the right length for content?

Christoph

December 8, 2014

Stories, Strategies

The length of something – like a speech, a presentation, a movie, a book, etc. – doesn’t necessarily determine its quality. But sometimes we default to thinking that it does. I remember being invited to speak at a global conference in a 15-minute time slot. I mentioned this to one person and she said: “Only 15 minutes? […]

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Blog Spotlight: Grabbing the good life of being your own boss

Christoph

December 4, 2014

Spotlights

Joshua and Marie McNary share stories from a one-income, entrepreneurial family living in Eastern Iowa’s Creative Corridor on their new blog, Grabbing the Good Life. I’m sharing some insights here on why they started the blog and what they hope to accomplish. (If you know of other blogs to spotlight here, please contact me here.) Q: Tell us […]

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Picture and Words Tell the Story of Boy and Police Officer’s Hug

Christoph

November 30, 2014

Stories

Audio extra: WMT Radio Interview: This photo of a black boy and a white police officer hugging in the aftermath of a 2014 shooting in Ferguson, Missouri, where a white police officer killed a black man, is touching on its own, but it also reminds me that stories are most powerful when words and photos compliment each […]

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