Content marketing: Telling Meaningful Stories

[CULTURE] Why a relaxed dress code in a content marketing environment encourages production 

I like dressing up – but usually only do it when I’m keynoting, doing a workshop or meeting with clients on-site. 

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How do you use previously taken photos and videos in Instagram Stories?

You may have seen highly produced video and great-looking graphics in some people’s and brand’s Instagram Stories, which are supposed to be short stories from the last 24 hours.  How do people do that if they have to shoot Stories in the app? There’s a trick that is build into the Instagram app but it’s […]

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How to add Instagram Stories to your regular Instagram feed

I’ve been watching other people’s Instagram Stories, which are Instagram’s version of Snapchat Stories and delete after 24 hours.  Many shoot Instagram Story photos and videos directly in the Stories function and don’t import previously taken media, though you can do that.  Recommended reading: How to add previously taken media to Instagram Stories You can […]

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LinkedIn’s “Your Connections in the News” emails and notifications connect “traditional” media with social media

LinkedIn now sends emails and alerts that share mentions of people in your networks across the web. I’ve enjoyed the updates very much as they include news about people that I’m connected to and care about. It appears that – as the title says with “connections” – that the notifications  are about people that we […]

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WordPress App: How not to accidentally publish posts you meant to schedule

August 2016 update: I have an update to this as I’ve now accidentally published a few more posts.  Here’s what I did: Set the date to publish later  Scheduled it Kept writing, editing, etc. I went back in and added a photo and a link and some more text and clicked update. The update published […]

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Why some content marketing strategies fail: They are too safe

Christoph Trappe

August 28, 2016

Strategies

And I’m not talking about always going for the sensational headlines and topics. But a lot of content marketing strategies, including blogs and social media, are just too safe. They share stuff that was approved by 59 people and is so watered down that there’s virtually no relevance or usefulness to the end audience. Recommended […]

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Why news media and content marketers can’t just publish what everyone else is publishing 

News publishing and content marketing publishing have a lot in common and here’s another one to add to the list: Publishing what everyone else is publishing won’t set you apart.  Let’s start with content marketing in health care. February is Heart Month and many healthcare organizations publish healthy heart tips or how to spot a […]

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Once you have an audience, don’t exploit it, but offer even more value!

Social media, blogging, really anything online (and offline, too) is really a numbers game.  The more relevant audience members (aka interested community members) you connect with the more impact your content can make and that ultimately leads to more meaningful connections and also business conversions.  More things to read:  How to find your organization’s content […]

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Why production time isn’t always the best way to measure content marketing effectiveness 

I solve problems and mentally write blog posts while getting gas, going on a run and sometimes while taking a shower. That, of course, happens because our brains are freed up to think about those problems and stories without artificial pressures. That’s why some of us – me, too – wake up at 2 a.m. […]

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I have to be authentic because my face can’t keep anything else straight 

Christoph Trappe

August 20, 2016

Stories

I enjoy seeing action photos of myself speaking, doing trainings or during other interactions. The facial expressions are not staged and real. It’s not that I enjoy seeing myself, but seeing the real facial expressions is a good reminder of how we might as well get used to being our authentic self and how that […]

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Every interaction leaves an impression – even the ones you don’t remember 

Christoph Trappe

August 19, 2016

Stories

This can actually appear unfair to some people especially when to those seen as leaders or have authority, but it’s reality:  Every interaction has impact and that’s either positive or negative.  Sometimes, we may not even remember some interactions, because in our world it was a minor thing. The other person saw it differently.  We […]

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How to avoid having unrealistic expectations in content marketing

Let’s publish and go for 1 million viewers… by tomorrow.  That sounds like a good dream but not a realistic  goal for many brands and organizations who are just getting started in content marketing. We all start at zero audience though some of us have an existing audience that helps us start a bit higher. […]

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Why you should never just tweet out headlines 

Many people – including myself – share links on Twitter to blog posts and other website content that we think our audiences might find interesting.  That, of course, is because it works. People on Twitter click on links. Twitter has sent most social media traffic to my blog this year – five times as much […]

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Live social media video site Blab is dead and here’s what that means to your digital planning  

The site and app allowed up to four people to be on-screen at the same time and have a conversation. Almost 4 million users joined in just a year and the site had some advantages to other live video sites – mainly that four people could have a live conversation and Blabs could be embedded […]

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Does Twitter allow you to repeat Tweets?

To learn how to retweet yourself read this article here! Yes, as of August 2016, Twitter still allows the repeating of Tweets within reason and you can even retweet yourself. I do repeat myself on Twitter and use SocialOomph.com to do that. But here’s my typical rule: I usually don’t repeat a tweet – if it’s worth repeating […]

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Why online ROI measurements are not perfect [EXAMPLE]

We want to measure our Return on Investment (ROI) and Key Performance Indicators (KPIs) – and especially online. After all measuring the apparent effectiveness of an online ad is much easier to measure than that of an offline billboard, which is likely why we expect more from online channels. But it’s not perfect. That doesn’t […]

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Confirmed talks

 

Annual conference
Reno, NV
Oct. 8-9. 2017

San Francisco
Nov. 6, 2017

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

Also catch me at…

 

 

why content marketing projects should be fun

 




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