Content marketing: Telling Meaningful Stories

How to make the most out of event apps!

Christoph Trappe

September 5, 2016

Strategies

I’m very protective of my iPhone storage – mostly because I constantly run out of space. Like all the time. So, when people ask me to download yet another app, especially, when I don’t see the immediate value, I scoff and usually decline. But, downloading event apps, especially if those apps are well designed actually […]

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The No. 1 trick to grab (and keep) people’s attention in content marketing [EXAMPLES]

Christoph Trappe

September 4, 2016

Strategies

“Daddy, look at that skywalk,” hollered my eight-year-old at me as we were strolling through the streets of downtown for the Cedar Rapids Farmers’ Market. Of course, she wouldn’t point out any old skywalk. Something had to be different. Different things catch our eyes and attention. This skywalk was displaying some colorful art on it and, […]

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Why traveling can be a sign of content marketing success 

One of my goals is to make the biggest impact on authentic storytelling content marketing possible. In a global economy, that means traveling and flying around the country and globe to help others share better stories.  I love traveling  to find and document those stories, teach strategies and help people spot and then share their […]

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Following the leader does not always lead us to the right place  

It’s construction season in Cedar Rapids, Iowa, where I live. On my commute to the office there’s so much construction on one of the main roads into town that on one day they were flaggers to make sure cars would get to the correct lanes, which were marked by cones and quite weavy. Traffic was […]

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[CULTURE] Why a relaxed dress code in a content marketing environment encourages production 

I like dressing up – but usually only do it when I’m keynoting, doing a workshop or meeting with clients on-site. 

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How do you use previously taken photos and videos in Instagram Stories?

You may have seen highly produced video and great-looking graphics in some people’s and brand’s Instagram Stories, which are supposed to be short stories from the last 24 hours.  How do people do that if they have to shoot Stories in the app? There’s a trick that is build into the Instagram app but it’s […]

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How to add Instagram Stories to your regular Instagram feed

I’ve been watching other people’s Instagram Stories, which are Instagram’s version of Snapchat Stories and delete after 24 hours.  Many shoot Instagram Story photos and videos directly in the Stories function and don’t import previously taken media, though you can do that.  Recommended reading: How to add previously taken media to Instagram Stories You can […]

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LinkedIn’s “Your Connections in the News” emails and notifications connect “traditional” media with social media

LinkedIn now sends emails and alerts that share mentions of people in your networks across the web. I’ve enjoyed the updates very much as they include news about people that I’m connected to and care about. It appears that – as the title says with “connections” – that the notifications  are about people that we […]

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WordPress App: How not to accidentally publish posts you meant to schedule

August 2016 update: I have an update to this as I’ve now accidentally published a few more posts.  Here’s what I did: Set the date to publish later  Scheduled it Kept writing, editing, etc. I went back in and added a photo and a link and some more text and clicked update. The update published […]

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Why some content marketing strategies fail: They are too safe

Christoph Trappe

August 28, 2016

Strategies

And I’m not talking about always going for the sensational headlines and topics. But a lot of content marketing strategies, including blogs and social media, are just too safe. They share stuff that was approved by 59 people and is so watered down that there’s virtually no relevance or usefulness to the end audience. Recommended […]

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Why news media and content marketers can’t just publish what everyone else is publishing 

News publishing and content marketing publishing have a lot in common and here’s another one to add to the list: Publishing what everyone else is publishing won’t set you apart.  Let’s start with content marketing in health care. February is Heart Month and many healthcare organizations publish healthy heart tips or how to spot a […]

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Once you have an audience, don’t exploit it, but offer even more value!

Social media, blogging, really anything online (and offline, too) is really a numbers game.  The more relevant audience members (aka interested community members) you connect with the more impact your content can make and that ultimately leads to more meaningful connections and also business conversions.  More things to read:  How to find your organization’s content […]

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Why production time isn’t always the best way to measure content marketing effectiveness 

I solve problems and mentally write blog posts while getting gas, going on a run and sometimes while taking a shower. That, of course, happens because our brains are freed up to think about those problems and stories without artificial pressures. That’s why some of us – me, too – wake up at 2 a.m. […]

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I have to be authentic because my face can’t keep anything else straight 

Christoph Trappe

August 20, 2016

Stories

I enjoy seeing action photos of myself speaking, doing trainings or during other interactions. The facial expressions are not staged and real. It’s not that I enjoy seeing myself, but seeing the real facial expressions is a good reminder of how we might as well get used to being our authentic self and how that […]

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