Content marketing: Telling Meaningful Stories

Book Review: “Idea-Links – the new creativity” by Jim Link

Christoph Trappe

April 13, 2013


Q: Why did you read this book? Julie Zielinski, the VP of marketing and strategy at the EDC, recommended the book to me. I like to think of myself as a creative professional, but I never put much thought into where that creativity comes from or how and why I get a creative idea at […]

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Good stories have automatic details

During storytelling sessions in 2013 I’ve caught myself referring back to stories I wrote between 2003 and 2007 while working for The Gazette. One of those was a look at traffic tickets. Overall, I learned that if people fought their ticket there was a 50-50 chance that their fine was reduced or the ticket was dismissed. […]

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Where do ideas come from?

Where do ideas for blog posts, columns, videos – anything creative really – come from? The short answer: Anywhere. That’s probably not very helpful, so let me expand on that. It’s important to keep an open mind, listen, and to some level, keep thinking about experiences. A good rule of thumb: If you catch yourself […]

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Multiple channels of advertising still important

Over the weekend I signed up to attend Diversity Focus’ Annual Meeting on Thursday. The sticker on the Corridor Business Journal, which arrived at my home on Saturday, prompted me to do this. Interestingly, this was not the first time that I heard about the event: I saw an invitation through the mail. A volleyball […]

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What’s it like to live in a place where a murder was committed?

Christoph Trappe

October 28, 2006


This article first published in The Gazette in 2006 and is republished here with permission by The Gazette Company. Publication Name: THE GAZETTE Publication Date: 10/28/2006 Edition: F Section: A Page: 1 Headline: They live where murders were committed. Some witness strange things. But they are NOT SPOOKED Byline: Christoph Trappe Source: The Gazette Body: […]

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Confirmed talks

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

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why content marketing projects should be fun