Content marketing: Telling Meaningful Stories

How to mix social media and traditional media

Social media and traditional media need to be a part of any business’ communications strategy. They work hand in hand and can complement each other. Let’s look at how communication professionals used to work with traditional media and in some cases still do. 1) Organization has an idea for a newsworthy event. 2) A news […]

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Peer-to-Peer Problem Solving at the American Marketing Association Conference

I was invited to participate in two hours of peer-to-peer problem solving at the 2013 American Marketing Association’s Nonprofit Conference in Arlington, VA. I was one of 24 finalists for the association’s Nonprofit Marketer of the Year Award. And while I didn’t end up receiving the award, I was invited to help problem solve issues […]

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BOOK REVIEW: Mack Collier’s “Think Like a Rock Star”

Christoph Trappe

July 13, 2013


I read Mack Collier’s “Think Like a Rock Star“ in 2013. Why did you read this book? I attended Nick Westergaard’s Social Brand Forum in Coralville in October 2012. And since I registered early Nick sent me a free copy of Mack’s book. Mack also spoke at the conference and runs #Blogchat – where bloggers […]

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How to define your brand voice

As more and more brands tweet, Facebook, blog and publish their stories and content on various other old and new channels, it’s also important that you think about your brand’s voice. Your brand voice is how you sound when you write tweets, respond to Facebook questions, respond to emails and how your blog posts are […]

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How To Use LinkedIn Professionally

LinkedIn can get lost in the social media network discussion. Yes, it’s not the firehose of updates Twitter is and there are no baby pictures a la Facebook. But there is value. For me, it’s hardly ever related to an update posted by somebody. Though, I do like to know when friends or acquaintances have […]

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From Germany to Iowa

Note: This was part of a book about German American history, traditions, festivals and recipes that Penfield Books of Iowa City  published in 2013. Published here with the writer’s permission. By Mary Sharp Christoph Trappe was sixteen years old when he left Düsseldorf, Germany, in 1995 and moved half a world away to go to high […]

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Confirmed talks

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

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why content marketing projects should be fun