Content Strategy Consultant, Head of Contet
Twitter Promote Mode is a new offering by Twitter that allows subscribers to automate their Twitter advertising for $99 a month. Twitter says that it is about ”automatically amplifying your message to a larger interested audience. … your Tweets and account will automatically be promoted. Reach […]
Hello. Thanks for stopping by. Christoph Trappe here. I’m an experienced journalist, top 100 digital marketer and top 14 content marketer. My audiences include: 1.5 million readers on The Authentic Storytelling Project 71,000 followers on Twitter 10,000 followers on Instagram 5,000-plus on LinkedIn I can […]
September 2019 update: While this function was available for a few months in 2019, sharing links in Facebook Stories no longer seems to be available from mobile. Sharing an article from mobile and in the app, I got this message: But on a positive note, […]
The challenges of rebranding certainly exist and I’ve shared my thoughts about when Marriott Rewards, Starwood and Ritz-Carlton all became Marriott Bonvoy. Apparently you can say Bonvoy for all kinds of things: But anyway, the rebrand also discontinued three separate apps and updated the Marriott […]
A look at the diminishing return of Facebook for publishers.
Before July 1, 2017, in Iowa texting and driving was only a secondary offense, meaning that law enforcement could only give you a ticket for it if they had pulled you over for something else as well. Of course, today texting isn’t the only thing […]
Facebook is still a highly personal network in the minds of many. I see it when I speak at conferences about how to connect with different people on different networks. Should I connect with a business connection on LinkedIn? Oh yes probably. Should I connect […]
I respond pretty quickly to all kinds of messages that are coming my way. That includes emails, direct messages on Twitter and those Facebook Messenger messages that come from this website. As you may recall, a few days ago I added the Messenger widget to […]
Things to consider when befriending coworkers and others on your personal social media channels.
I’m a big fan of the Create Once, Publish Everywhere model. It’s really the only way to get the most out of our content anymore. This can include publishing your book based on your podcast, which is what Jared Johnson did. More about that in a moment, […]