Content marketing: Telling Meaningful Stories

How to define your brand voice

As more and more brands tweet, Facebook, blog and publish their stories and content on various other old and new channels, it’s also important that you think about your brand’s voice. Your brand voice is how you sound when you write tweets, respond to Facebook questions, respond to emails and how your blog posts are […]

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How To Use LinkedIn Professionally

LinkedIn can get lost in the social media network discussion. Yes, it’s not the firehose of updates Twitter is and there are no baby pictures a la Facebook. But there is value. For me, it’s hardly ever related to an update posted by somebody. Though, I do like to know when friends or acquaintances have […]

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From Germany to Iowa

Note: This was part of a book about German American history, traditions, festivals and recipes that Penfield Books of Iowa City  published in 2013. Published here with the writer’s permission. By Mary Sharp Christoph Trappe was sixteen years old when he left Düsseldorf, Germany, in 1995 and moved half a world away to go to high […]

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Book Review: “Idea-Links – the new creativity” by Jim Link

Christoph Trappe

April 13, 2013


Q: Why did you read this book? Julie Zielinski, the VP of marketing and strategy at the EDC, recommended the book to me. I like to think of myself as a creative professional, but I never put much thought into where that creativity comes from or how and why I get a creative idea at […]

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Good stories have automatic details

During storytelling sessions in 2013 I’ve caught myself referring back to stories I wrote between 2003 and 2007 while working for The Gazette. One of those was a look at traffic tickets. Overall, I learned that if people fought their ticket there was a 50-50 chance that their fine was reduced or the ticket was dismissed. […]

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Where do ideas come from?

Where do ideas for blog posts, columns, videos – anything creative really – come from? The short answer: Anywhere. That’s probably not very helpful, so let me expand on that. It’s important to keep an open mind, listen, and to some level, keep thinking about experiences. A good rule of thumb: If you catch yourself […]

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Multiple channels of advertising still important

Over the weekend I signed up to attend Diversity Focus’ Annual Meeting on Thursday. The sticker on the Corridor Business Journal, which arrived at my home on Saturday, prompted me to do this. Interestingly, this was not the first time that I heard about the event: I saw an invitation through the mail. A volleyball […]

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Confirmed talks

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

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why content marketing projects should be fun