Content marketing: Telling Meaningful Stories

Outlets in (foreign) countries: couldn’t we all just use USB?

Christoph Trappe

September 22, 2017


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I have all kinds of different versions of plug-ins now after traveling worldwide for content marketing projects.

Brazil, India, Europe, and the United States and Canada.

All kinds of countries have their own outlets. The ones in Germany don’t work in Brazil and the ones in Brazil don’t work in Canada. But the ones in Germany work in London and Spain, for example. That’s not really new news but can create a problem for travelers-mostly because we have to remember to buy the right plug-ins and then remember to take them with us when we travel. LOL.

But wouldn’t it be nice if we could just use the same plug-ins everywhere? Being slightly realistic here, chances are we won’t get to a point where everybody has the same outlets but then I noticed this outlet configuration in Munich, Germany in 2017:

As you can see, those are the German outlets and with USB outlets right next to them. Super useful.

Of course to use those German outlets I just need to use my converter:

Then a few days before my Germany trip I was in Brazil staying at a Marriott and the Marriott had American outlets and Brazilian outlets. In fact I never actually used my Brazilian converters until I was heading home and sitting in the American Airlines club at the cell Paulo airport.

Food at the club at Sal Paulo airport:

So them having the American outlets was quite useful but I had started to think that I might not even need them on the entire trip. And almost didn’t.

The Munich hotel-which was also a Marriott-having the USB outlets was also helpful. That caused me to think about why do we need all these different versions of all that anyways? From a customer perspective couldn’t everything just become USB based?

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Of course, if that was the case then devices need to be powered through USB. For example, in the picture above you can see my Apple Watch plugged in. So I can plug it in with the USB but also with the regular outlet. And in the case of the hotel not having a USB I would simply be able to add another converter to that string of plug-ins and make it work as well.

So from a customer service perspective it certainly could be nice and helpful to the general population to have just one option to have to deal with. Realistically, it’ll probably never happen but something to mull over. 😱👍🤔

Some more photos from my Munich trip:

Some more photos from my Brazil trip:

Disclaimers: The information provided in articles is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Enjoy and best of luck telling the best stories in your organization and life!

Christoph Trappe

Hello and thanks for stopping by. I’m Christoph Trappe.

I’ve written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs.

If you need help, just visit the Contact Me page in the navigation and drop me a note. I’m always happy to chat!

Thanks for reading!

– Christoph

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