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Blogging on LinkedIn is a strategy to get your message shared with a wider audience. I’ve done it before and found that I can reach a different group of people – one that may not necessarily come visit my blog on content marketing and storytelling here.
But, of course, with any feature there are always some people who figure out a way to use it to make the experience worse for the rest of us. I’ve recently noticed such a trend with people publishing one-sentence articles that would require you to click to their site for more.
There are basically three ways to post to LinkedIn:
- Status update
- Upload an image
- Article post (which is the option I’m referring to here.)
All these options’ buttons are very near each other but they aren’t the same. Maybe people are pushing one when they meant to push the other?
One big advantage for articles: When you publish an article your connections get a notification. That’s nice of course because they will now most certainly see that you posted something. With the first two options, the updates just dump into people’s news feeds and they may or may not see them.
Option 3 is great for the notification certainly. It’s also a nice alternative to having your own blog and blog on LinkedIn instead. I still recommend blogs for the most part, but it’s an option.
But here’s what has happened:
People post a headline, one to two sentences in the body of the “blog” post and then ask you to click to their blog or website. It’s barely a teaser – leave alone that teasers aren’t that great for native engagement anyway.
I read one of those and unsubscribe from that person’s updates.
Please stop! Because you know, if you don’t, LinkedIn might change the rules:
500-word minimum before publication is allowed.
Or something like that.
It’s just not user-friendly. Let’s at least add some kind of content that is worth consuming. Please!
And click through rates from LinkedIn – like most social networks – are low anyway. So offer something to your readers on that network directly.