Content marketing: Telling Meaningful Stories

O’Hare ground stop and flight cancellations get people to share stories and solutions

Christoph Trappe

September 26, 2014

Stories

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chicago ground stop
Chicago O’Hare travelers are trying to rebook after a fire at a traffic control center cancelled many flights.

A fire at a regional FAA facility caused a ground stop on Sept. 26, according to ABC. I was flying home to Iowa from the Internet Marketing Association conference in Vegas when I was caught in the delays and cancellations.

I had taken the red eye back to O’Hare when the gate agent announced that all flights were delayed “one hour due to a fire in the tower.”

Then the cancellations started. One flight and another and another. People started to line up trying to rebook. All that weren’t cancelled were now delayed at least 90 minutes.

Inbound flights were being diverted.

My flight was then delayed and moved gates a number of times.

One thing that I find interesting when delays like this happen is that people waiting for their planes start talking to each other. As stressful and annoying as it is, people start connecting and even bond a little.

They share ideas on how they might get to where they need to go.

“How far do you think is it to drive to Louisville from here?”

“I have no idea. But I know it’s about four hours to where I need to go. Problem is that I only slept 3 hours last night. And that wasn’t the best sleep sitting on a plane.”

People discussed options. “Maybe I can fly out of Midway?” Nope, also on a ground stop. “Maybe drive to Minneapolis?” And so the conversations continued.

Others shared where they were coming from and what they were doing there. At the very least the exchange of stories lightened the mood a little bit..

Many searched Twitter and Facebook for updates and shared them out loud with everyone.

My six-year-old FaceTimed before heading off to school to let me know that she hopes I make it home today. I hope for the same.

I find it encouraging to see that many people are being as positive as possible in negative situations like this.

Now, let’s all get to where we need to go and hope nobody was injured in the fire.

 

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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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