Content marketing: Telling Meaningful Stories

Offline behavior can help online engagement

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Ctrappe on TwitterPart of any online engagement strategy – like blogging or social media – can include offline components. After all, people still spend some time offline and face to face – as hard as some people might find that to believe.

I like to do this through a few ways:

  • I have printed business cards for this site and hand them out – when it appears that the site might be relevant to the person I’m talking to
  • When speaking at conferences, every slide lists my Twitter handle and the most relevant website that is part of the group of sites I operate.
  • I sometimes wear my custom-made Follow Me – @ctrappe on twitter

These techniques work to connect my online presence with (currently) offline audiences.

The shirt has been especially popular. (I ordered it online from a shop in the Netherlands. Sorry don’t remember the name.))

When I wore it while traveling to the Content Marketing World conference in September 2014 in Cleveland, many people checked it out and two actually asked if that is my real Twitter handle. When I said yes, they wrote it down.

Of course I can’t really tell how many people who saw the shirt ended up following me. The thing to remember is that online is important. I love how online channels enable connections. But don’t forget about offline engagement. Offline is important, too.

I spoke at the Minnesota Blogger Conference in 2014 and wore the shirt. It was even mentioned in the Star Tribune newspaper.

“I really want you to tweet,” speaker Christoph Trappe said before launching into his session on blog-post scheduling. (He was wearing a blue T-shirt with a little white bird and the words “follow me @ctrappe.”)

 

Combining online and offline can amplify the effectiveness of both channels even more.


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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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