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But what about LinkedIn? I get sales message all the time. Often of a variety of this:
- We have mutual connections so I thought to reach out. Let’s chat about …
- I see you are a marketer and want to connect … so I can sell you something later.
- New: Invitation to LinkedIn Pages in your inbox
The last one, I haven’t seen a way to unsubscribe from – yet. The others are written tongue in cheek, like many things on here, but you get the idea and sentiment.
Unsubscribing from emails has become easier and easier. Thanks, lawmakers! GDPR and other alphabet-soup laws make email marketers think twice to do what’s right. Don’t send me crap!
Of course, buying lists is still the fastest way to grow an audience, but really: Do they even care about your stuff? Spend the money on hiring some rockstar content creators and syndicators.
Spam controls have gotten better too and some email blasts are purely spam. My gmail spam folder is filled and filled with crap. Thanks, Google!
On LinkedIn, though, the messages keep pouring in. And the only way to stop them is to ignore them, remove a connection or block them.
Sales Navigator may have an unsubscribe-type function. Not sure. I haven’t used that tool for about two years.
Here I’m talking about the straight-up LinkedIn connections messaging each other.
First, you connect and I generally accept everyone’s request. Unless it’s an obvious spam or fake account.
I did once see a fake account that had a picture from a stock art site with watermark still on it. At least try! LOL.
Anyway, then I got a solicitation for a conference. It was the usual sales pitch. And then the last line said this:
Should this message not be of interest to you, please visit My Network>Connections> and click remove connection next to my name.
It’s basically the unsubscribe button – except it’s more work.
Where is “my network?” LOL.
Anyway, I appreciate it for the transparency but it also diminishes our relationship some.
- Am I just a sales lead to you?
- What about community?
- Okay, yea, your message is irrelevant but does that mean ALL messages are irrelevant?
As much as I’m a black and white kind of guy, life is played in the grays.
So I appreciate the transparency and transparency is a pillar of authentic storytelling.
But it’s also a bit too black and white.
Of course, there’s also a strategy of grabbing the money and running. And we have a limited amount of time.
So if your goal is to maximize relationships for profit only, this is a good strategy. And it is indeed transparent:
- If you aren’t interested in my conference, why are are we connected?
Another option would be to let people know how to mute your messages.
Read now: When and how to mute people on Twitter
That’s actually much easier. And instead of all those steps – and trying to figure out where My Network is – it’s a two- click process.
When in the message click on the three dots at the top (step 1). Then click mute (step 2).
Done ✅! ### -30-
So that’s another option and maybe an easier one and not so drastic! “If you don’t care about this one message I no longer want to be friends.”
At least you are still connected and may still see their posts from time to time.
I’ve used LinkedIn for lead generation and still do and giving people a way to opt out is really a nice touch.
I would probably recommend the mute version versus the complete disconnect one.