Content marketing: Telling Meaningful Stories

No talking head videos but are they OK on Periscope?

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Yes.

End of post. ###

 Just kidding… about the end of post thing. 

I’ve been pretty vocal with my opinion on people talking to cameras, uploading that to YouTube and calling it a video.

Most of those are just plain boring and if you are simply going to read a script to me, just email that to me and I’ll read it later.

Technically it certainly is a video. But talking head videos aren’t that engaging and are really a shortcut to being able to say that you “produced” videos. ✔️

There certainly are YouTube stars who have quite a following for their talking head videos but they have some personality, typically aren’t just reading a prompter and are the exception.

There’s now also another exception for talking head videos. That’s on Periscope – the livestreaming app that launched in 2015.

All kinds of people have a conversation with dozens or hundreds of other people. They talk to their phones and technically it’s just a talking head. 

But those talking head videos are different because they are interactive. The Scoper is talking but then also responding to people’s comments on the screen.

It’s much closer to a conversation than a produced video.

Have you tried Periscope, yet? Contact me here if you need help. 


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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