Content marketing: Telling Meaningful Stories

No excuses: I’m not a runner but I run 


October 23, 2015

My Fitness Tips

running selfie
I’ve never considered myself a runner – even during the months I logged 60-80 miles. It just wasn’t and still isn’t how I view myself.

I would say that “a running lifter” is more accurate. LOL.

But yet I see the positives of running. It feels good, it helps me lose weight or at least maintain it, and is kind of fun.

It helps me experience my community and those I’m visiting in a different way.

How did I start? I just did. I made up my mind, went slow, then a bit faster and a tad farther. One stride at a time.

The key is to not look for excuses. Don’t allow them. Ever. We can explain everything away and make exuses for anything.

I try not to do that and just go.

I was reminded the other day when I was going to be home alone with my two girls all day. That meant I had to adjust my workout schedule if I was going to workout at all.

“You could just get up super early and run before mommy leaves,” said my seven-year-old.

Exactly right and that’s what I ended up doing. It would have been so easy to sleep in, but I ended up having a great six-mile run and kicked the day off great.

I’ve actually never had a run I totally regretted – even the tough ones. And I’m not even a runner. 😎

No excuses!

Don't miss the next blog post:

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

Related Posts

#AdobeSummit 2017 Blog: Data without context and from a party with a stake in outcome can be worthless 

Disclaimer: Adobe invited me to the Adobe Summit North America 2017. This post was not approved by them. They didn’t even get a preview. It’s my opinion and if you agree it’s yours too. 😂🤔 I was still flying to Las Vegas on Day 1 of the conference but was reading the tweets surrounding data […]

Read More

[FITNESS BLOG] What are the best headphones for the gym?

I work out about five or six times a week and I love listening to music while hitting the gym. Other people have told me they like listening to podcasts and others yet like to work out without any audio entertainment. But if you fall into the first two categories, chances are that you’ll need […]

Read More

June 26 – Free upcoming webinar

Click on the image for more and to register:

Let’s talk!

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Hire your next content marketing strategist here

Is it okay to swear in blog posts?

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

My customer service book

Confirmed talks


Berlin, Germany
June 29, 2017

Raleigh, NC
Aug. 22, 2017


Annual conference
Reno, NV
Oct. 8-9. 2017

Austin, Texas
Oct. 23-25, 2017

book now

Speaking feedback

Top twitter accounts to follow for marketing

Top 10 Content Marketer

on Klout 2016


Official PayPal Seal


social media book

Stories from the Social Side Book

%d bloggers like this: