Content marketing: Telling Meaningful Stories

News stories delivered through Facebook Messenger

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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As we know people use Facebook and Facebook Messenger. Now there are Messenger bots, who can engage with us. 🙂 While I prefer to usually engage with real people, from a content distribution perspective it seems this new function can help us share our stories even wider.

messenger shareI ran across the Facebook Messenger share button on the CNN site – the first time I’ve seen it on any site. Usually, when I notice new share buttons, I want to check out the functionality. Another one I recently noticed started popping up on WordPress sites was the “share to Skype” button. That button basically just shares just the link to somebody else on Skype. Not a great experience, really.

That’s another thing I found interesting about the functionality of the Messenger button. All the other buttons allow you to share the story  to Twitter, Facebook or by email. But the Messenger button basically starts a conversation with a CNN bot. It doesn’t allow you to share it to others.

Here’s how that looks:


From there you can ask for more stories and the bot says that the more you engage, the better suggestions will become.

I’m a huge fan of customized and personalized news when it works. I actually uninstalled Messenger from my phone because of storage issues, so I don’t know that it will be a solution to read news for me. But every attempt to present more personalized news to people is worth trying in my book.

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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph 319-389-9853

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