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Twitter has rolled out Twitter newsletters and they are “integrated’ into your Twitter account. I say integrated in quotes because once you click, Twitter sends you to Revue to set up your newsletter there.
Twitter newsletters aren’t like LinkedIn newsletters, which basically send to your connections on LinkedIn. That’s a huge advantage to try email marketing on LinkedIn when you already have a good community there.
Your Twitter newsletter has advantages, too, and if you don’t have a current newsletter or are looking for a new platform, it might be worth trying. Adding Twitter newsletters to the settings area on my dashboard isn’t really about integrating newsletters into Twitter. It’s more a marketing play for Revue. That certainly worked as many people are tweeting about it, others – like me – are blogging about it and there was even some trade media coverage.
But let me walk you through the process. I tested it right away when this functionality came out.
Starting your Twitter Newsletter
Go to settings, click on newsletters.
That sends you to Revue.
Sign in with Twitter.
From there you can start building your newsletter in the super easy builder. You can add images and tweets, for example.
This whole process took minutes. Easy breezy. I was getting this done while sitting on my couch in my pajamas. From my iPad.
Where do subscribers come from?
The Twitter – Revue integration doesn’t send to my Twitter followers, which would be awesome if it would. My Twitter following is at around 68,000 but my Twitter newsletter has zero subscribers. Revue then allows me to add subscribers, import my list from Mailchimp or as an CSV.
I’m not sure if there’s a signup widget that I could place on my website like this to grow my list if I wanted to keep going this route.
I can share my new newsletter to Twitter, Facebook and LinkedIn and once people click they can subscribe.
— Christoph Trappe (@CTrappe) February 2, 2021
When to use the Twitter Newsletter function
I kind of hope that Twitter finds a way to send or at least promote these newsletters to Twitter followers of an account. That seems to be the strength and one reason I like how LinkedIn handled its integration.
Additionally, the Revue platform seems super easy to use and might be worth trying – especially if you are just getting started with your email marketing. I’m not sure that it integrates into other systems like Salesforce and the like, but you could probably use UTM links to help with tracking.
Social media expert Ernie Smith joined me on a livestream of my podcast to discuss this as well. Watch below.
For now, I will probably stick with my WordPress email newsletter, but this is worth exploring for some businesses and marketing teams.