Estimated read time: 1 minutes


Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 71,361 other subscribers



As many organizations are trying to go through digital transformation with that it’s important to build a culture of data-drive decisions.

Gut feeling reactions and decisions based on old models feel safe but aren’t always supported by analytics.

This keynote will share Christoph Trappe’s top tips on how to start a data-driven (digital marketing) organization and maintain it to learn together and stay relevant.

Book me now here

See other talks here.

Pricing negotiable.


I did give this talk at a higher ed conference in Anaheim in 2019. You can find the ratings and reviews below.

PowerPoint sample:

How to create a culture of data-driven decisions from Christoph Trappe


Don’t miss my new book

Move your content from happening to performing. The 2020 textbook: