Content marketing: Telling Meaningful Stories

My story doesn’t change because a competitor’s does

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I tweeted this the other day:

A couple of competitors decided to be less authentic.
Certainly, I won’t change my approach because of that.

We want to win in whatever industry we are in. Sure. I do, too. Heck, one of my strengths is being competitive. And I am and don’t apologize for it. 

It’s also easy to overanalyze what others are doing and then simple copying – or trying to copy – what they are doing. 

What kind of life would it be if our purposes are just copied of what others are doing? It doesn’t feel authentic and certainly not unique to each person or organization.

And I’m not talking about copying new techniques for content distribution. Networks change. User behavior sometimes change. It’s good to keep up on those items and adjust from time to time. And one organization’s best practices might not be another’s. 

Ultimately, the foundation of our stories and at some point our passions don’t change. The way we accomplish things might evolve. The tools certainly change. My story is my story, though. Compete with that. 🙂


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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