Content marketing: Telling Meaningful Stories

My Google Search Console rankings dropped a lot and why I’m okay with that now

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Google Search Console is a fantastic tool to keep track off your best performing SEO blog posts.

I admit that I don't check it as often as I should but when I was in there recently I saw a huge drop in my search engine results pages position. Ugh. How can that be? Traffic has been trending up and I should see more than half a million views this year on the blog. Let's do some investigating.

Here's the screenshot:

The green line shows the drop. But as you can see everything else has remained relatively the same. Impressions-the redline-has actually improved. That means more people are seeing my articles when they search for related topics in Google.

Here's how the last 28 days look:

Interestingly, when you look at the top performing posts they still are ranking a lot higher than the average position. Seven of the top 10 are ranking above average.

I'm thankful to Google that they added a note to the graphic explaining why there was such a drop:

The way I read that is that Google is now keeping track better of the lower ranking positions. That's good to know because even though us search engine marketers often make fun of that you can bury a body on page 2 of Google search results the fact is that people do click through to other pages. Just not the majority of people.

Content marketing of course is a relevance and also numbers game. The more relevant I can be and the more content that is relevant and the bigger my audience the more likely it is that I can build the relevant business impact.

While an average ranking of 17 is probably not something to write home about it is still good to see the totality of the picture and this update from Google seems to be useful.

Book a Free 15-Minute Content Session

Have questions about your content strategy? Schedule a free session with me - Christoph Trappe.

What You Can Get Advice On

  • Content Strategy
  • Authentic Storytelling
  • Social Media Strategy
  • Content Marketing Tools
  • Content Team Structure
  • Content Marketing Strategy
Yes, I’d like a Free Content Strategy Consulting Session

Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph 319-389-9853

Confirmed talks


San Francisco
Nov. 6, 2017


Dec. 6, 2017
Des Moines, Iowa


Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun


Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

%d bloggers like this: