Content marketing: Telling Meaningful Stories

More live video please: How to now also do live video directly in Twitter

Christoph Trappe

December 16, 2016

Social media

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Twitter announced in December 2016 that it will now integrate live video directly into its app.

Up to this point, Twitter users could go live on Twitter-owned Periscope. Adding it natively into the app makes sense but is it really a differentiator? Instagram and Facebook – with much bigger user bases, according to Pew – also have live video.

Anyway, Twitter certainly will roll out the functionality in phases and once you have  it you see the Live button.


Once you click that you get this:


Once live, it’s basically like Periscope, except that you can’t share to Facebook. You can share via email, but when I tried that it stopped my live video.

What will happen to my Periscope videos? No idea. We’ll find out, but I do have a bunch saved there. The Periscope App remains available as of Dec. 14, 2016 and sharing the live video from Twitter actually takes viewers to Periscope.tv.

Related: How to save Twitter Live videos

Will people do live video on Twitter? We’ll see but my Twitter poll isn’t showing promise: 


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Disclaimers: The information provided in articles is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Enjoy and best of luck telling the best stories in your organization and life!

Christoph Trappe

Hello and thanks for stopping by. I’m Christoph Trappe and I’m the Vice President of Content Marketing Strategy at ScribbleLive, which is based in Toronto and is a global content marketing software company.

Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing.

I’ve written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs.

If you need help, just visit the Contact Me page in the navigation and drop me a note. I’m always happy to chat!

Thanks for reading!

– Christoph
ctrappe@christophtrappe.com
319-389-9853

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