Content marketing: Telling Meaningful Stories

More live video please: How to now also do live video directly in Twitter

Christoph Trappe

December 16, 2016

Social media

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


Twitter announced in December 2016 that it will now integrate live video directly into its app.

Up to this point, Twitter users could go live on Twitter-owned Periscope. Adding it natively into the app makes sense but is it really a differentiator? Instagram and Facebook – with much bigger user bases, according to Pew – also have live video.

Anyway, Twitter certainly will roll out the functionality in phases and once you have  it you see the Live button.


Once you click that you get this:


Once live, it’s basically like Periscope, except that you can’t share to Facebook. You can share via email, but when I tried that it stopped my live video.

What will happen to my Periscope videos? No idea. We’ll find out, but I do have a bunch saved there. The Periscope App remains available as of Dec. 14, 2016 and sharing the live video from Twitter actually takes viewers to Periscope.tv.

Related: How to save Twitter Live videos

Will people do live video on Twitter? We’ll see but my Twitter poll isn’t showing promise: 


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

Confirmed talks

 

Annual conference
Reno, NV
Oct. 8-9. 2017

San Francisco
Nov. 6, 2017

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

Also catch me at…

 

 

why content marketing projects should be fun

 




Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

%d bloggers like this: