Content marketing: Telling Meaningful Stories

More live video please: How to now also do live video directly in Twitter

Christoph

December 16, 2016

Social media

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Twitter announced in December 2016 that it will now integrate live video directly into its app.

Up to this point, Twitter users could go live on Twitter-owned Periscope. Adding it natively into the app makes sense but is it really a differentiator? Instagram and Facebook – with much bigger user bases, according to Pew – also have live video.

Anyway, Twitter certainly will roll out the functionality in phases and once you have  it you see the Live button.


Once you click that you get this:


Once live, it’s basically like Periscope, except that you can’t share to Facebook. You can share via email, but when I tried that it stopped my live video.

What will happen to my Periscope videos? No idea. We’ll find out, but I do have a bunch saved there. The Periscope App remains available as of Dec. 14, 2016 and sharing the live video from Twitter actually takes viewers to Periscope.tv.

Related: How to save Twitter Live videos

Will people do live video on Twitter? We’ll see but my Twitter poll isn’t showing promise: 


Christoph

Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

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