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Christoph helps companies share their unique stories more efficiently to reach prospects and retain existing customers. He has run content marketing campaigns across many industries, including healthcare, SaaS and publishing.

In his career, he has led teams of journalists, content creators, strategists and designers to successfully drive results.

Today, he’s a global top 14 content marketer and top 100 digital marketer. His blog has been listed as a valuable resource in the marketing industry.

A three-time author, Christoph helps companies evolve editorial and marketing teams into a content-performance culture and the use of the Create Once, Publish Everywhere (COPE) model.

His third book on content performance cultures was released in early 2020.


Contact

To request a comment for an article or to set up an interview with me please contact me here.

67 content marketing books you need to read (Nov. 30, 2020, Content Marketing Institute)

Top 25 Business Story Telling Podcasts You Must Follow in 2020 (Nov. 21, 2020, Feedspot)

Rethink Marketing Podcast (Nov. 19, 2020)

How to stand out with blogging (November 2020, IAMRafiqul)

Top content marketers to follow in 2021 (October 2020, Top Rank)


Content Marketing World 2020 bookstore.

Ways to measure content marketing success (Content Marketing Institute, October 2020)

The Personal Branding Podcast (September 2020)

Marketing O’Clock podcast (September 2020)

Creating a Content Culture with Christoph Trappe the Owner of The Authentic Storytelling Project – Episode 128 (Marketing Study Lab, September 2020)

Unf*ck Marketing Podcast (September 2020)

Habits to create quality content (Content Marketing Institute, August 2020)

Voice strategy for companies (Content Marketing Institute, August 2020)

Talking Podcasting and Content Marketing with Christoph Trappe (InspireFirst Podcast with Chris Craft, August 2020)

Pragmatic Digital Podcast (August 2020)

10+ Buzzwords to Banish From Your Content Marketing Vocabulary (Content Marketing Institute, August 2020)

Asia Content News Podcast (July 2020)

Pragmatic Digital Live  (July 2020)

Virtual fans come to Major League Baseball (Vice, July 2020)

Freelance writing rates report (Ashley Cummings, July 2020)

Cashing in on Content Marketing Podcast (July 2020)

Iowa Business Report with Jeff Stein (July 2020) Direct link 

The Power of Digital Policy podcast (June 2020)

Engati Podcast (June 2020)

Marketing O’Clock podcast (May 2020) Links here

Overused words in marketing (Content Marketing Institute, May 2020)

The future of work (Wundamail, May 2020)

Everything You Need to Know to Excel While Working from Home (4 Sight, May 2020)

Hack your way to 10,000 Twitter followers (Neil Patel) Links here.

When to use Slack channels (WMT, May 2020)

Rheinpegel podcast (Rheinische Post, May 2020)

On brand podcast Nick Westergaard’s On Brand Podcast (May 2020)

Masters of Marketing webinar (May 2020)

Remote working tips (Mitel, April 2020)

Content adviceContent marketing advice from 35 experts (Thinkzap, April 2020)

Why Do SEO In-House (Alexa.com/Amazon, April 2020) (Produced as part of a sponsored program)

How SEO Strategists and Content Creators Should Work Together to Drive Results (Alexa.com/Amazon, April 2020) (Produced as part of a sponsored program)

Best business podcasts (Hippo Direct, April 2020)

Top digital marketers to follow (Relevance, April 2020)

Content experiences in the mobile-first world (UX Collective, April 2020)

How to get more traffic during the holidays (Fotor)

Marketing podcasts database (www.marketing-podcasts.com/category/b2b/business-storytelling/, April 2020)

The Jason Falls Show Live (Jason Falls, April 2020)

Best business podcasts for the week (Hippo Direct, April 2020)

Video conferencing and cloud computing – the key to working remote (Digital Enterprise Show, April 2020)

Wann Content Marketer keinen Podcast brauchen – und wann doch (Content Marketing Forum, April 2020)

How companies can share positive stories during the coronavirus pandemic (WMT, April 2020)

7 ways to get original data for your content (Content Marketing Institute, March 2020)

Email marketing strategies to use in 2020 (Wild Coffee Marketing, March 2020)

Guide to drive social media success (Heidi Cohen, March 2020)

The content long game (Hard Corps Marketing Show, Feb. 2020)

Onalytica influencer marketing interview (Feb. 2020)

Elaine Lindsay and I talk about what it takes to move content from happening to performing in this video interview. (Feb. 2020)

Storytelling in marketing, lose the boring blogs (Marketing Accomplish, Feb. 2020)

Using content to engage leads (Striven, Feb. 2020)

Top content marketing mistakes (Sumodash, Feb. 2020)

Video content goals for 2020 (Digital Branding Institute, Jan. 2020)

Media accounts to follow (Jan. 2020)

No. 16 recommended website for journalists (Feedspot, 2006-2020)

PR Predictions for 2020 (Garrett Public Relations, Dec. 2019)

Top B2B thought leaders to follow in 2020 (Thinkers 360, Dec. 2019)

8 Experts on Changing Up Your Marketing Strategy in 2020 (Wild Coffee Marketing, December 2019)

2020 Content Marketing Predictions (Content Marketing Institute, December 2019)

The ultimate guide to Business Storytelling (The Marketing Mane, December 2019)

Are your social media accounts secure? (Sprinklr, June 2019)

15 marketing pros and journalists to follow (PR Daily, December 2018)

Why did my Amazon order arrive in a Wal-Mart box? (Digital Trends, April 2018)

Content marketing expert joins Stamats (Stamats, December 2017)

The Look of Love is in Writing (December 2017)

Using Amazon Ads to sell your book (Kindlepreneur, 2017)

Bold IT marketing predictions (Ultra, 2016)



Don’t miss my new book

Move your content from happening to performing. The 2020 textbook: