Content marketing: Telling Meaningful Stories

[MARKETING LIFE] How out-of-office replies are actually a marketing tool

Christoph

April 17, 2017

Communications


You might be interested in this if:

  • You work in an agency
  • Clients hire you for projects
  • You get a lot of email

Every once in a while I head to a conference and I see people tweeting: I would turn my out of office replies on but who can actually stay off email for days at a time anymore. 

And I totally agree with that point. I typically do not stay off email for days or even hours at a time. When I have an all-day meeting that actually keeps me off  email I have so many emails that responding to them is basically going to be the evening activity. Fun! 🤔😩

So maybe there still is a place for out-of-office replies. No. 1, they do let people know that your response might be delayed. This is especially helpful when most of the time your response is super fast.

But there’s also a marketing reason for them: people see and notice that you are busy with work projects and that you are in demand.

Of course, that assumes that the messages  are for work trips and not just continuous vacations. Continues vacations just means you get a lot of vacations. 

So when I travel for work or pleasure or a combination of the two I turn my replies on. I let people know that I’m traveling and sometimes I even mention where I’m heading. Like if I’m going to a conference I’ll share a link to a conference website or at least say which conference and where it is.

Those kind of messages really serve two purposes:

  • The traditional one: to let people know your response might be delayed 
  • Marketing reason: it markets your projects and services and how in demand the services are.

I started noticing this when people started commenting about my replies. Prospects and clients actually said how in demand the service seemed to be.

So now when I travel I set up the out-of-office replies. For my Gmail it typically looks like this:

Thanks for your email. I’m traveling this week, but will respond as quickly as possible. 

– Christoph

To book an appointment with me: [LINK] 
Some links that might be of interest:
If you are interested in having me speak at your conference or company event check out some clips and rates here.
Check out my books here.
For more on me: Awards, resume, etc. etc.
Christoph Trappe

1-319-804-9853

AuthenticStorytelling.net

I’ve actually had people reply to my reply with comments and questions about my blog, speaking availability and more.

And the out-of-office reply, even though I don’t have it on when I’m not traveling, does answer many of the frequently asked questions I get emailed about. So it’s useful from that perspective as well.

Of course, this technique helps  if people can hire you for services. It wouldn’t work in some professions obviously and for some jobs.

We already know that email marketing in the traditional sense is not dead and out-of-office replies are really just another way of email marketing.

So as you’re considering whether or not to use this tactic think about your business goals. And your related  marketing and communications goals. If out-of-office emails can help support them do it. If they don’t consider other techniques.


Don't miss the next blog post:

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Christoph

Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

Related Posts

Why people need to stop hating on reply all emails

I was dictating the above headline to my phone  in the car with my wife driving who without hesitation groaned and said “oh I hate reply all emails.” And I do agree with her to an extent. I’ve been part of many crappy and annoying reply all emails. People instead of having a conversation or […]

Read More

One more reason why reviews matter ➡️ Facebook notifications ⬅️

Reviews online matter. People read them and people make decisions on them. That’s one reason why I am always so excited when I see ⭐️⭐️⭐️⭐️⭐️ reviews of any of my books on Amazon.  From a professional and consumer perspective, I even subscribe to email notifications for reviews given to organizations I work with or that […]

Read More

June 26 – Free upcoming webinar

Click on the image for more and to register:

Let’s talk!

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Hire your next content marketing strategist here

Is it okay to swear in blog posts?

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

My customer service book

Confirmed talks

Druck

Berlin, Germany
June 29, 2017

Raleigh, NC
Aug. 22, 2017

sao-paolo

Annual conference
Reno, NV
Oct. 8-9. 2017

Austin, Texas
Oct. 23-25, 2017

book now

Speaking feedback

Top twitter accounts to follow for marketing

Top 10 Content Marketer

on Klout 2016

klout





Official PayPal Seal

Quotes

social media book

Stories from the Social Side Book

%d bloggers like this: