Estimated read time: 8 minutes
Presentations are a treasure trove of content. Blog posts afterwards. Videos. Maybe audiograms. And let’s not forget about the tactic to live tweet them.
Sometimes it can be difficult to send content to all relevant channels at the same time, including social media during a presentation. Obviously you can’t live tweet from your own account while speaking at the same time but there’s are two ways.
When I presented at WordCamp Denver in 2013 I ran into Sarah Pressler, who presented later in the day, and “live” tweeted her presentation. She had scheduled a number of Tweets to appear at approximately the right times while she was presenting. Many WordCamp – and conference attendees in general – often follow other people’s thoughts about a presentation on Twitter while everyone is using the event’s hashtag. So, people are already connecting on social during events and why shouldn’t presenters participate.
I thought the idea was great, wanted to try it and did for my WordCamp Vegas presentation in December 2013 for the first time. I’ve done this for many of my talks over the last seven years since as well.
Live tweet through scheduling
WordCamp Vegas organizers told me they wanted me to do a session on “WordPress for Beginners.” Once the abstract was completed I:
- Drew up an outline of the session
- Assembled the content
- Wrote and edited slides
- Did a practice run of the presentation
- Uploaded the presentation to Slideshare and embedded them in a post that I scheduled to publish at the time of the presentation
- Wrote Tweets in Hootsuite and scheduled them to go out during the presentation. The iPad Hootsuite version allowed me to schedule a Tweet every five minutes
- Reread my Tweets
- Gave the presentation! I made sure to let the the audience know about the scheduled Tweets, too.
“I’m live tweeting my talk, but please don’t ask questions there as I’m obviously talking to you right here. Just ask here.”
Live tweet your presentation with team member help
Another strategy to live tweet is simply to have a team member post your live tweets. They could be listening and write them quick and send. In the case of a written speech they could simply copy and paste sentences from the speech into Twitter drafts and send them once they were said. D
Either strategy: Remember to use the conference hashtag.
Live tweet presentation: Did it work?
Some of the updates were retweeted and engaged people in a way that wasn’t possible before live tweeting your own presentation.
Even politicians live tweet
In 2020, when Joe Biden and Kamala Harris were elected to the White House, their speeches were also live tweeted – I assume by a staff member who pushed send once they said specific things.
As you can see they had all kinds of engagement – comments, retweets and likes – and it helped them spread their speeches farther.
Of course, their speeches were also live streamed to network television and on social media so it’s not necessarily one strategy or the other.
Overall I think it was worth doing and I will probably do this again for future presentations. If you try it, feel free to let us know how it went.
After a speech
I would also recommend to not stop there in your repurposing efforts. Once Biden and Harris’ speeches were done the entire transcripts were published as well. Here are some other ideas on how you can repurpose your speech content after the speech and after the live tweet has concluded.
I’ve used my content, stories and audience questions from conference talks for:
No reason to not use speech content for other channels. Let’s dive in how that might work.
Record your speeches
I try to and always ask the organizers if they are recording. It’s good to have video to see where I can improve. It can also used to share the speech after the fact.
- Record a show with a guest
- Publish it
- Distribute it
- Listen to it again
- Write an article from it
I sometimes use quotes from guests from multiple podcasts to write one longer article. For example.
Can all speeches be repurposed?
I hardly ever do this anymore. Videos of speeches will soon be indexed by Google – if they aren’t already. Same with podcasts. There’s another idea. You could audio record your speech and then publish it as a podcast.
Nonetheless, there’s value in transcribing audio at times.
Easiest ways to transcribe a podcast and speeches
Transcripts of podcasts and videos do have a place.
They allow people who can’t listen or watch to still consume the content. For example, I was sitting on the Albuquerque International Airport Observation Deck as I’m writing this section and I can read something but am not in the position to listen currently.
Transcripts also allow Google to index the content more easily.
Once your podcast is transcribed it can also be used to finish or start writing your book.
Facebook also offers captions to video uploaded there. YouTube has a similar function.
But the point of posting a transcript is to make the content consumption easier for people who can’t watch or listen.
Unlike captions, which move along as the video runs, a transcript can also be skimmed.
There are technology solutions that help us transcribe multimedia. Unfortunately, I haven’t found one yet that is perfect.
The Audio Recorder app that I was using to record podcasts also had a transcribe function for an upcharge of $5. That was worth it – even just for testing purposes.
A few years ago I used to pay $5 on Fiverr to have people transcribe some of my podcasts. Even that seemed like a good investment especially when I found a good transcriber.
Recording via some Zoom packages also allows transcriptions.
The biggest problem might be that it just continuous on and on. There’s no recognition of new speakers, punctuation, etc.
That’s likely AI Transcription 4.0 in 2022?
It’s easy to export the transcribed video:
But as you can see from this transcript of a different podcast, it’s just one long paragraph.
The technology might help if the words are close. It could be a problem when something gets transcribed incorrectly and the person reviewing it doesn’t catch the difference. If you just use the transcript as a writing crutch this might be okay.
I would recommend trying it and timing the two ways. Is it quicker to do all the transcription or is it quicker to have the app transcribe and then clean it up manually?
Maybe more importantly: How can you make sure there are no mistakes from the app transcript that are hard to catch without listening again?
There are plenty of other apps and software services that offer transcription as well.
Content from scratch
- I spot a story from a speech or while at a conference
- Decide how I want to cover it – written article, podcast, live audio, live video or maybe an info graphic.
- Produce it
- Distribute it
If you are a fan of transcribing audio before writing anything – and I know many writers are – consider finding a way to publish the transcript, use additional quotes for infographics or pulling additional tweets.
Can your voice be consistent across channels?
- Blah blah blah
Everyone says that and unless the brand voice is vastly unique, overthinking voice doesn’t help that much. Nonetheless, keep in mind the brand you want to be and also who you actually are. I had received feedback before saying they didn’t like my directness or “attitude.“ Some of that certainly is hard to consider, but watching a video back c
At the end of the day, using the content from our speeches in other channels can help us be more efficient and have an even better chance to create content that has a chance to perform
Some of the content in this article was originally published earlier, but updated and re-published in November 2020 to make it current and add additional examples.