Content marketing: Telling Meaningful Stories

Live social media video site Blab is dead and here’s what that means to your digital planning  

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The site and app allowed up to four people to be on-screen at the same time and have a conversation. Almost 4 million users joined in just a year and the site had some advantages to other live video sites – mainly that four people could have a live conversation and Blabs could be embedded into websites.

I tried and particpated in Blab a few times.

The Blab team shared a transparent and authentic post on the decision here. The biggest takeaway for me from what they learned was that most live streams are terrible and few people actually do them.

Of course, that’s not a huge surprise since that’s really the case on most social media networks:

The majority consumes. A small minority produces. 

But here’s what I think that means for brands:

Live social media video is not dead, but it needs to be good and worthwhile for people to actually take the time to watch. But that’s true for all content. If it’s not worthwhile to read, people won’t. And they certainly won’t come back for more.

Related content:

Watch my Scope on the topic here

Why live streams also need timeless  content

So produce content that is:

  • Informational
  • Helpful
  • Not so markety and self-promotional
  • Interesting/fun/entertaining – not all content can be but strive  for it.
  • Authentic

Whether Facebook Live, Periscope or who knows that’s launching next, there’s always an opportunity when you have things to share that people actually want to consume.

The other takeaway – which I discussed in this Scope – is that we just need to be nimble enough to quickly try and use new networks with our already established communications and business goals as guiding principles. Blab was only live for a year. Spending a year to come up with that Blab communications plan – or even eight months – would have been such a waste of time.

I would recommend this: 

  • Have an overarching plan
  • Apply that plan to new and emerging networks right away

When do we know that we should try a new network? It’s nearly impossible to try them all but once networks start getting extensive media coverage and some of the typical early adopters are using them I would say it’s time to give it a try.

And be realistic about early reach. 50-100 Periscope viewers is great for many Scopes, for example. You won’t draw audiences of millions.

Here’s to being nimble and spreading useful content – no matter the network.

Need help getting your content strategy and content marketing off the ground? Contact me here. 



Disclaimers: The information provided in articles is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Enjoy and best of luck telling the best stories in your organization and life!

Christoph Trappe

Hello and thanks for stopping by. I’m Christoph Trappe.

I’ve written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs.

If you need help, just visit the Contact Me page in the navigation and drop me a note. I’m always happy to chat!

Thanks for reading!

– Christoph
ctrappe@christophtrappe.com
319-389-9853

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